Direct-to-consumer (D2C) health and wellness brands have emerged as pivotal players in the industry, offering consumers convenient access to products that promote physical and mental well-being. These brands prioritize quality, transparency, and customization. For instance, one prominent D2C health brand specializes in personalized vitamins and supplements, tailoring its products to individual needs through online assessments. Another brand focuses on fitness equipment, delivering innovative home gym solutions designed for efficiency and affordability. Additionally, some D2C companies emphasize mental wellness, providing accessible online therapy services to meet the growing demand for mental health support.
D2C health and wellness brands are important because they circumvent traditional retail channels, enabling them to provide high-quality, often customized products directly to consumers. They prioritize product efficacy, transparency in ingredients, and personalized approaches, aligning with the holistic well-being preferences of today's health-conscious consumers. With their innovative offerings and user-centric experiences, D2C brands are reshaping the health and wellness landscape, making it more accessible and tailored to individuals seeking to improve their overall health, fitness, and mental well-being.
Huel (Human + Fuel) is nutritionally complete food. This means every Huel meal contains a balance of all 26 essential vitamins and minerals, protein, essential fats, carbs, fibre and phytonutrients in a single product.
Plant People makes advanced wellness accessible through practitioner-grade supplements and skincare derived from USDA-Organic, functional mushrooms, hemp, and CBD.
OLLY makes vitamins and supplements that are as enjoyable to take as they are effective. Their products, from daily multivitamins to probiotics and sleep aids, focus on supporting overall health with delicious gummies and convenient softgels.
Beam creates the highest quality functional supplements formulated for better balance, performance, recovery, and sleep.
Nutrition Geeks provides high-quality, lab-tested supplements formulated to support your health and performance goals. With a focus on transparency, affordability, and science-backed ingredients, the brand helps simplify your wellness journey.
IM8 Health offers science-backed supplements and wellness products designed to support immunity, energy, and overall vitality. Using clean, clinically studied ingredients, IM8 Health delivers targeted solutions that help you feel your best every day.
Nature’s Pure Blend offers natural supplements designed to support overall health and well-being. Founded by someone who overcame health challenges such as anxiety and low energy, the brand focuses on providing clean, organic, and non-GMO products. Their offerings include supplements for heart health, gut health, and overall performance, all made with high-quality, vegan-friendly ingredients and no harmful preservatives.
Daye offers innovative period care and vaginal health products, focusing on sustainability and science-backed solutions. Their products, like organic CBD tampons and at-home vaginal microbiome tests, are designed to improve women's health. Daye prioritizes transparency and quality, regularly testing for toxic metals and working with medical institutions to raise healthcare standards.
For Wellness, founded by Phil Mickelson and performance coach Dave Phillips, creates health products that combine flavor with function to support energy, focus, and recovery. From antioxidant-rich coffee additives to nutrient-packed Recovery Gummies, each product is designed to fit seamlessly into daily routines. The brand is rooted in Mickelson's wellness journey, using science-backed ingredients to enhance well-being naturally.
feelfrsh is a wellness brand offering science-backed supplements designed to support mental clarity, energy, and overall well-being. With clean, effective formulas and transparent ingredients, feelfrsh helps you feel your best—naturally and consistently.
MaryRuth's is a wellness brand driven by a mission to offer vegan, non-GMO supplements designed for every stage of life. Founder MaryRuth Ghiyam, a certified health educator, culinary chef, and nutritional consultant, built the company out of her desire to help families live healthier lives through quality nutrition. Known for their liquid vitamins and probiotics, MaryRuth's products prioritize clean, plant-based ingredients and undergo extensive third-party testing to ensure safety and effectiveness.
Vivo Life creates high-quality, vegan-certified nutrition products designed to support optimal health and performance. Their lineup includes plant-based protein powders, meal replacements, vitamins, and functional supplements, all made from nutrient-dense ingredients without artificial flavors or fillers. Products are rigorously tested by third-party labs and are made in the UK, with a focus on sustainability and clean nutrition.
Everything you need to build a better D2C brand, business and tech stack.
