Direct-to-consumer (D2C) personal care brands have transformed the beauty and self-care industry by offering consumers high-quality products tailored to their specific needs and preferences. These brands prioritize customization, quality, and sustainability - top brands in the personal care category include Native, Prose, Function of Beauty, Curie and more. Additionally, some D2C companies emphasize eco-friendly practices, using sustainable packaging and ethically sourced ingredients in their products, appealing to environmentally-conscious consumers.
D2C personal care brands are important because they eliminate the traditional retail markup, offering premium, often personalized products directly to consumers. They prioritize product quality, customization, and sustainability, aligning with the values and evolving preferences of today's self-care enthusiasts. With their unique approach and user-centric experiences, D2C brands are reshaping the personal care landscape, making it more accessible and tailored to individuals seeking effective and eco-conscious solutions for their beauty and grooming routines.
The more you sweat, the harder it works. Type: A is a non-toxic, aluminum-free, sweat-activated, clothing friendly deodorant for long-lasting odor protection.
Asset is a DTC butt wellness brand. We're taking the taboo out of taking care of your butt and developing a line of daily products designed for optimal butt health, hygiene, and assthetics®.
PiperWai is a natural personal care brand known for its aluminum-free deodorant that uses activated charcoal to combat odor and absorb moisture. Founded in 2014, PiperWai focuses on clean, sustainable ingredients and eco-friendly packaging, with products that are vegan, cruelty-free, and designed to be gentle on all skin types. Their mission is to promote a healthier lifestyle with effective, earth-conscious hygiene products for everyone.
Maison Mascarell is a luxury fragrance house crafting timeless, genderless perfumes that blend tradition with modern artistry. Each scent is meticulously developed using high-quality ingredients to evoke emotion, elegance, and individuality.
CASAMERA was created by two quality-obsessed best friends with the goal to create bathroom essentials that perform as great as they look. Our mission is sustainability after comfort.
Dr Sam’s is a results-driven skincare brand designed by leading dermatologist Dr. Sam Bunting. Built on the foundation of simplicity and effectiveness, Dr Sam’s 4-step routine makes achieving flawless skin effortless. From cleansing and activating to hydrating and protecting, each product is formulated with clinically proven ingredients to target key skin concerns like blemishes, hyperpigmentation, redness, and premature aging.
Traditional toothpastes & toothbrushes often end up in landfills. Our mission is to transform oral care from plastic rubbish to planet-friendly solutions. Our plastic-free oral care, powered by exclusively natural ingredients, respects both the planet and your mouth.
Zero Waste MVMT creates eco-friendly, plastic-free products designed for both you and the planet. Our thoughtfully crafted essentials use natural, non-toxic ingredients that are better for your body and the environment. Join us in making sustainable living simple, without compromising on quality or effectiveness.
Contours Rx specializes in instantly lifting and reshaping heavy hooded or drooping eyelids for a noticeably more youthful appearance. They use an innovative, breakthrough blend of age-defying ingredients for environmentally friendly, non-surgical, medical-grade cosmetics. ContoursRx empowers individuals to enhance their features effortlessly.
FORVR MOOD is more than just fragrance—it’s a whole vibe. Founded by beauty and lifestyle influencer Jackie Aina, the brand was born from her lifelong love of scent, cultivated alongside her mother. What started as an obsession with candles to set different moods evolved into a mission: to bring luxury self-care into everyday life. At its core, FORVR MOOD is about enhancing the everyday, making self-care effortless, and adding a touch of indulgence to your routine. “You can’t help someone else until you’re good,” says Aina. “So get good, and then worry about other people.” With products designed to make life a little more lavish and welcoming, FORVR MOOD encourages you to cherish yourself first—because you deserve it.
Everything you need to build a better D2C brand, business and tech stack.
