Best Underwear Brands

Gone are the days of the overly sexualized underwear brands, and in are the inclusive and functional underwear brands like Parade and Underdays. A great category to be in within eCommerce as you can sell premium products that are light to ship.
Harper Wilde
Harper Wilde

Harper Wilde takes the B.S out bra shopping with a collection of fairly priced, high quality basics.

Knix
Knix

Simple undergarments designed to make you feel more comfortable in your own skin. From the most comfortable wireless bras to super absorbent underwear - Knix exists to make you feel unapologetically free.

PSD
PSD

PSD offers premium, affordable underwear made by and built for athletes, trendsetters, or people who just really love underwear.

Thirdlove
Thirdlove

ThirdLove empowers women to feel comfortable and confident in their everyday lives by making bras that fit perfectly, feel incredible, and look stellar.

Honeylove
Honeylove

Honeylove believes women deserve garments that are just as comfortable as they are effective — without ever sacrificing style. Their goal is to embolden women of all shapes and sizes through high quality clothing and shapewear that can be worn with pride.

Gooseberry
Gooseberry

Inspired by the beauty and spirit of Bali, Gooseberry Intimates makes bathing suits, intimates, and loungewear with daring details & the right amount of sass.

Shinesty
Shinesty

Shinesty is a clothing and lifestyle brand known for its quirky, bold, and unconventional apparel. The company specializes in creating fun, eye-catching clothing and accessories that often feature outrageous patterns, bold colors, and humorous designs. Shinesty's products are designed to stand out and make a statement.

TOOLS used
Shopify
Shopify
Next.js
Next.js
Junip
Junip
Heap
Heap
Klaviyo
Klaviyo
USES
23
TOOLS
Parade
Parade

Seamless, smooth, and comfortable underwear. In colors for every day of the week. All for $9 a pair.

MeUndies
MeUndies

MeUndies makes the best basics in town so you can feel and be your absolute best. You may have guessed it - but they're famous for their undies.

TOOLS used
Loop
Loop
Toolio
Toolio
Bluebird
Bluebird
Digioh
Digioh
Segment
Segment
USES
21
TOOLS
Skims
Skims

SKIMS is the culmination of Kim’s personal experience with shapewear. Whether the desire is to enhance, smooth, lift or sculpt, SKIMS provides superior options for all shapes and tones.

Apparel
Parade
Seamless, smooth, and comfortable underwear. In colors for every day of the week. All for $9 a pair.
Learn More

What Are Direct-To-Consumer (D2C/DTC) Underwear Brands?

Direct-to-consumer (D2C/DTC) underwear brands are companies that sell underwear directly to consumers through online channels, bypassing traditional retail stores. These brands prioritize offering high-quality, comfortable underwear with innovative designs while providing a seamless shopping experience.

By eliminating middlemen, D2C underwear brands can maintain competitive pricing, offer personalized customer service, and swiftly adapt to changing consumer preferences. Examples of D2C underwear brands include MeUndies, Tommy John, and ThirdLove, which have gained popularity for their commitment to comfort, sustainability, and inclusivity.

What Are The Best Direct-To-Consumer Underwear Brands?

The best direct-to-consumer underwear brands distinguish themselves through their dedication to exceptional quality, comfort, and customer satisfaction. These brands often prioritize using premium materials, such as modal, micro modal, and breathable fabrics, to ensure a soft feel and a snug fit. Additionally, they offer a wide range of styles, sizes, and inclusive options to cater to diverse body types and preferences. Some of the top D2C underwear brands include MeUndies, renowned for its vibrant patterns and subscription service, Tommy John, known for its innovative fabrics and functional design, and ThirdLove, celebrated for its inclusive sizing and comfortable bras and underwear.

What Are Current Trends In The Direct-To-Consumer Underwear Category?

Current trends in the direct-to-consumer underwear category reflect a growing emphasis on sustainability, inclusivity, and technological innovation. Consumers are increasingly seeking eco-friendly underwear options made from organic or recycled materials and produced using ethical manufacturing practices. Moreover, there is a rising demand for inclusive sizing, with brands expanding their size ranges to accommodate a broader spectrum of body shapes and sizes.

Technological advancements, such as seamless construction, moisture-wicking fabrics, and antimicrobial properties, are also shaping the D2C underwear market, providing consumers with enhanced comfort, durability, and performance. As the industry continues to evolve, D2C underwear brands are expected to prioritize sustainability, inclusivity, and technological innovation to meet the evolving needs and preferences of consumers.