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Loyalty & Referal
Considering adding either Friendbuy or GrowthHero to your ecommerce brand's Shopify tech stack? Loyalty, referral and affiliate marketing tools are critical tech stack components to grow your sales and overall customer satisfaction. Friendbuy and GrowthHero offer different features, integrations and pricing models. Read our comparison below to discover which one is best for your brand.
High-growth brands can get more out of every customer with Friendbuy. With a best-in-class referral and loyalty program, brands can achieve at least 5-15% of new customer acquisition, with a 4x higher lifetime value. Friendbuy works with DTC brands like Casper, AWAY, and Outdoor Voices as well as Fortune 100-ranked companies like Walmart, Disney and Nestle. Plus, Friendbuy integrates seamlessly with your tech stack, so you can incorporate referrals and loyalty seamlessly into your customer journeys.
- Comprehensive referral program management tools to easily onboard customers as brand advocates, track referral activity, and automate reward fulfillment.
- Seamless integration with leading ecommerce platforms like Shopify, BigCommerce, and Magento, as well as email, SMS, and other marketing tools to create a cohesive customer experience.
- Advanced analytics and reporting to measure the performance of referral campaigns, identify top referrers, and optimize strategies for higher conversion rates and customer lifetime value.
- Flexible reward structures and incentive programs to incentivize customers to share your brand, including the ability to offer discounts, credits, and other personalized rewards.
- Dedicated customer success team and educational resources to help merchants develop and execute effective referral marketing strategies tailored to their business needs.
- Comprehensive affiliate management tools to recruit, onboard, and track performance of affiliate partners.
- Customizable affiliate portal and marketing resources to empower partners and drive engagement.
- Multi-tier affiliate programs with tailored commission structures and level-up rewards to incentivize top performers.
- Seamless integrations with leading ecommerce platforms like Shopify and BigCommerce, as well as email, payments, and analytics tools.
- Detailed reporting and analytics to measure the impact of affiliate marketing initiatives and optimize program performance.
Friendbuy offers customized pricing plans based on the ecommerce merchant's total monthly revenue. They have a self-serve package for businesses with up to $50K in monthly revenue, more flexibility and support for businesses with $50K-$100K in monthly revenue, and customized features for businesses with over $100K in monthly revenue. Friendbuy does not publicly disclose their exact pricing.
GrowthHero offers three main pricing plans - a Starter plan for $49/month, a Premium plan for $99/month, and an Enterprise plan for $199/month. The plans are structured based on the number of sales and affiliate partners the merchant needs to support, with the higher-tier plans providing additional features like unlimited sales, API access, and priority support.
Friendbuy offers several integrations to enhance referral and loyalty programs, including:
- Klaviyo
- ReCharge
- Segment
- Shopify
- WooCommerce
- Chargebee
- BigCommerce
- Stripe
These highlight D2C brands from our database all currently leverageÂ
Friendbuy
 in their tech stack:
HealthyBaby
HealthBaby's mission is to protect and enrich the full potential of every child and support parents along the way. They do this by offering the safest baby essentials and provide science-backed, age-based content around brain and body development.
Candid
Candid transforms and straightens your teeth with clear, customized aligners made with dentist directed care!
These highlight D2C brands from our database all currently leverageÂ
GrowthHero
 in their tech stack:
Unbound Babes
Health & Wellness
Beautifully designed vibrators, lubricants, sex toys, and accessories at an affordable price. All products made with body safe material and medical grade silicone.
We Sake
Beverage
We Sake puts great quality, delicious-tasting sake in a fun can that you can take anywhere and enjoy with anyone. Made for those who don't need an excuse to drink.
superzero
Hair Care
superzero is a high performance, zero waste haircare product line. Its shampoo bars strengthen and nourish hair and are plant-based, vegan, silicone-free, sulfate-free, palm-free, and free of plastic and microplastic, and 100% soap free.
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