Loyalty & Referal

Friendbuy vs. ShareASale: Tool Comparison

Considering adding either Friendbuy or Share-a-Sale to your ecommerce brand's Shopify tech stack? Loyalty, referral and affiliate marketing tools are critical tech stack components to grow your sales and overall customer satisfaction. Friendbuy and Share-a-Sale offer different features, integrations and pricing models. Read our comparison below to discover which one is best for your brand.
High-growth brands can get more out of every customer with Friendbuy. With a best-in-class referral and loyalty program, brands can achieve at least 5-15% of new customer acquisition, with a 4x higher lifetime value. Friendbuy works with DTC brands like Casper, AWAY, and Outdoor Voices as well as Fortune 100-ranked companies like Walmart, Disney and Nestle. Plus, Friendbuy integrates seamlessly with your tech stack, so you can incorporate referrals and loyalty seamlessly into your customer journeys.
- Comprehensive referral program management tools to easily onboard customers as brand advocates, track referral activity, and automate reward fulfillment. - Seamless integration with leading ecommerce platforms like Shopify, BigCommerce, and Magento, as well as email, SMS, and other marketing tools to create a cohesive customer experience. - Advanced analytics and reporting to measure the performance of referral campaigns, identify top referrers, and optimize strategies for higher conversion rates and customer lifetime value. - Flexible reward structures and incentive programs to incentivize customers to share your brand, including the ability to offer discounts, credits, and other personalized rewards. - Dedicated customer success team and educational resources to help merchants develop and execute effective referral marketing strategies tailored to their business needs.
- Access to a vast network of over 1 million affiliate partners across various industries and niches to promote your products. - Customizable commission structures and payout models to incentivize affiliates and align with your business goals. - Real-time click and conversion tracking to monitor the performance of your affiliate campaigns and optimize accordingly. - Comprehensive reporting and analytics dashboards to gain insights into traffic sources, sales, and return on investment. - Dedicated support team and educational resources to help merchants set up, manage, and grow their affiliate programs.
Friendbuy offers customized pricing plans based on the ecommerce merchant's total monthly revenue. They have a self-serve package for businesses with up to $50K in monthly revenue, more flexibility and support for businesses with $50K-$100K in monthly revenue, and customized features for businesses with over $100K in monthly revenue. Friendbuy does not publicly disclose their exact pricing.
ShareASale has a straightforward pricing structure for ecommerce merchants. Every new merchant must pay a one-time, non-refundable joining fee of $625, as well as a minimum deposit of $125 to pre-fund their account. In addition to these setup fees, ShareASale charges a recurring 20% tracking fee on each qualified transaction, as well as a $35 monthly platform fee for access to the network. This monthly fee begins one month after the merchant's program goes live on the ShareASale platform.
Friendbuy offers several integrations to enhance referral and loyalty programs, including: - Klaviyo - ReCharge - Segment - Shopify - WooCommerce - Chargebee - BigCommerce - Stripe
ShareASale offers a wide range of integrations to help merchants and affiliates streamline their marketing efforts. Some of the most popular and relevant integrations include: - Shopify - WooCommerce - Wix - Shoplazza - Klaviyo - Google Analytics - Facebook Ads - Instagram - TikTok - Zapier
These highlight D2C brands from our database all currently leverage 
Friendbuy
 in their tech stack:
HealthyBaby
HealthBaby's mission is to protect and enrich the full potential of every child and support parents along the way. They do this by offering the safest baby essentials and provide science-backed, age-based content around brain and body development.
Candid
Candid transforms and straightens your teeth with clear, customized aligners made with dentist directed care!
Birdies
Birdies are designed to take you everywhere, Birdies shoes combine elevated style, ultimate comfort, and everyday versatility.
These highlight D2C brands from our database all currently leverage 
ShareASale
 in their tech stack:
Create
Health & Wellness
Create Wellness launched the first-ever creatine gummy to market in 2023 and has been off to the races ever since. Create's creatine gummy is packed with 1.5mg of creatine and now comes multiple delicious flavors, including Orange, Blue Raspberry, Watermelon and Sour Green Apple.
Figlia
Beverage
Figlia is a non-alcoholic apertivo made with all natural ingredients. Figlia is on a mission to do what most non-alcoholic brands avoid: having honest conversation around alcohol consumption.
Dotti
Home
Dotti is a modern, high-design cleaning brand that elevates everyday tools like sponges and brooms with beauty, performance, and convenience in mind.
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