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Marketing
Considering integrating either Klaviyo or HubSpot into your ecommerce brand’s tech stack? Email and SMS marketing are essential components for engaging customers and driving conversions in the competitive ecommerce landscape. This comparison delves into the core product features, key integrations, pricing models, and notable brands leveraging Klaviyo and HubSpot, assisting you in selecting the ideal platform for your email and SMS marketing strategies.
Klaviyo and HubSpot excel in empowering ecommerce brands through targeted email and SMS campaigns, each offering unique functionalities tailored to diverse business needs. This comparison evaluates their capabilities, integration options with other ecommerce tools, and pricing structures to help you make an informed decision on enhancing your brand's email and SMS marketing efforts.
Klaviyo is the best in class email marketing solution for eCommerce. It's powerful because it connects to your store, and you can create awesome customer segments based on past purchasing behaviors, customer preferences, and even future predictions of spending.
- Klaviyo provides advanced email and SMS marketing automation to deliver personalized, data-driven campaigns.
- The platform integrates with ecommerce platforms like Shopify, enabling centralized customer data and targeted segmentation.
- Klaviyo's AI-powered features, such as predictive analytics and dynamic content, optimize marketing efforts and improve customer lifetime value.
- Robust reporting and benchmarking tools allow merchants to track campaign performance and identify growth opportunities.
- Klaviyo's omnichannel experience coordinates email, SMS, and other digital channels for a cohesive customer journey.
- Extensive app integrations, including with advertising platforms, help merchants streamline their marketing stack and drive efficient growth.
- HubSpot Payments allows ecommerce merchants to accept digital payments seamlessly within the HubSpot platform.
- Customizable payment links enable merchants to easily collect payments across various channels like websites, emails, and chats.
- The recurring payments feature simplifies subscription-based services by automating billing and customer data management.
- HubSpot's native quoting tool integrates payment processing, streamlining the quote-to-cash process for merchants.
- The HubSpot CRM's payment object stores transaction data, enabling automated workflows and reporting for ecommerce businesses.
- HubSpot's ecommerce integrations with platforms like Shopify and WooCommerce sync customer, product, and order data in real-time.
Klaviyo's pricing starts at $20 per month for the Email plan, which covers up to 1,000 active profiles. The Email and SMS plan begins at $35 per month for up to 1,000 active profiles. Klaviyo's pricing scales up as the number of active profiles increases, with enterprise-level plans available for businesses with over 45,000 active profiles.
HubSpot offers a range of pricing plans for its various hubs, including Marketing, Sales, and Service. The pricing starts at $30 per month for the Starter plan, with options to scale up to the Professional and Enterprise plans as the business grows. HubSpot also provides a free version of its CRM platform with limited features.
Klaviyo offers a wide range of integrations to help ecommerce merchants centralize their customer data and optimize their marketing efforts. Some of the key integrations include:
- Shopify
- WooCommerce
- Magento
- Stripe
- Chargebee
- Typeform
- Facebook Ads
- Google Ads
These highlight D2C brands from our database all currently leverage
Klaviyo
in their tech stack:
Planet Paleo
Planet Paleo creates collagen supplements and paleo-friendly nutrition products. Their offerings include pure collagen powder, bone broth protein powders in flavors like chocolate and vanilla banana, as well as superfood subscriptions for convenient delivery of their nutritious supplements.
Antler
Antler is a luggage brand that offers premium suitcases, travel bags, and accessories designed for durability and longevity. Their product range includes the newly launched Icon Collection featuring hard and soft shell suitcases in various sizes, as well as carry-on bags, backpacks, and other travel essentials crafted with high-quality materials and components.
Collars & Co
Collars & Co. creates innovative dress shirts and polos featuring their patented firm collar technology. Their product offerings include the Dress Collar Polo with a real English spread collar, Quattro Flex short-sleeve and long-sleeve button-downs designed for ultimate comfort, and the CEO Chino pants for a polished yet casual look.
These highlight D2C brands from our database all currently leverage
Hubspot
in their tech stack:
Antler
Luggage
Antler is a luggage brand that offers premium suitcases, travel bags, and accessories designed for durability and longevity. Their product range includes the newly launched Icon Collection featuring hard and soft shell suitcases in various sizes, as well as carry-on bags, backpacks, and other travel essentials crafted with high-quality materials and components.
Proper Cloth
Apparel
Proper Cloth specializes in custom-made dress shirts, suits, and other tailored menswear. Their product offerings include made-to-measure dress shirts with customizable options for fabric, collar, cuff, and fit, as well as custom suits, sport coats, and trousers crafted to each customer's precise measurements and style preferences.
Kinn
Jewelry
Kinn Studio is fine jewelry brand that specializes in modern heirloom pieces designed to be cherished for a lifetime. Their product offerings include diamond tennis bracelets and necklaces, nameplate necklaces, signet rings, and other timeless jewelry crafted from precious metals and gemstones.
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