How can we help you build a better app stack?
Oops! Something went wrong while submitting the form.
Marketing
Considering integrating either Klaviyo or Omnisend into your ecommerce brand’s tech stack? Email and SMS marketing play a crucial role in engaging customers and driving conversions. This comparison delves into the core product features, key integrations, pricing models, and notable brands leveraging Klaviyo and Omnisend, helping you make an informed decision for your marketing strategy.
Klaviyo and Omnisend excel in enhancing ecommerce brands through targeted email and SMS campaigns, each offering unique functionalities tailored to diverse business needs. This comparison evaluates their capabilities, integration options with other ecommerce tools, and pricing structures to assist you in selecting the ideal platform for optimizing your brand's email and SMS marketing efforts.
Klaviyo is the best in class email marketing solution for eCommerce. It's powerful because it connects to your store, and you can create awesome customer segments based on past purchasing behaviors, customer preferences, and even future predictions of spending.
- Klaviyo provides advanced email and SMS marketing automation to deliver personalized, data-driven campaigns.
- The platform integrates with ecommerce platforms like Shopify, enabling centralized customer data and targeted segmentation.
- Klaviyo's AI-powered features, such as predictive analytics and dynamic content, optimize marketing efforts and improve customer lifetime value.
- Robust reporting and benchmarking tools allow merchants to track campaign performance and identify growth opportunities.
- Klaviyo's omnichannel experience coordinates email, SMS, and other digital channels for a cohesive customer journey.
- Extensive app integrations, including with advertising platforms, help merchants streamline their marketing stack and drive efficient growth.
- Comprehensive email and SMS marketing automation capabilities, including pre-built workflows for welcome series, cart abandonment, post-purchase, and customer reactivation campaigns.
- Customizable email templates and a drag-and-drop editor that allow merchants to create professional, on-brand campaigns without any coding.
- Advanced segmentation and personalization tools that enable merchants to deliver highly targeted, relevant messages based on customer behavior, purchase history, and lifecycle stage.
- Seamless integrations with leading ecommerce platforms like Shopify, BigCommerce, and WooCommerce, as well as popular marketing apps, to create a cohesive omnichannel experience.
- Detailed reporting and analytics to help merchants track the performance of their email and SMS campaigns, identify opportunities for optimization, and make data-driven decisions.
Klaviyo's pricing starts at $20 per month for the Email plan, which covers up to 1,000 active profiles. The Email and SMS plan begins at $35 per month for up to 1,000 active profiles. Klaviyo's pricing scales up as the number of active profiles increases, with enterprise-level plans available for businesses with over 45,000 active profiles.
Omnisend offers three main pricing plans - a free plan, a standard plan starting at $16/month, and a pro plan starting at $59/month. The plans are structured based on the number of contacts in the merchant's email list, with the free plan allowing up to 250 contacts and the paid plans scaling up to 150,000 contacts or more with custom pricing options.
Klaviyo offers a wide range of integrations to help ecommerce merchants centralize their customer data and optimize their marketing efforts. Some of the key integrations include:
- Shopify
- WooCommerce
- Magento
- Stripe
- Chargebee
- Typeform
- Facebook Ads
- Google Ads
These highlight D2C brands from our database all currently leverage
Klaviyo
in their tech stack:
Planet Paleo
Planet Paleo creates collagen supplements and paleo-friendly nutrition products. Their offerings include pure collagen powder, bone broth protein powders in flavors like chocolate and vanilla banana, as well as superfood subscriptions for convenient delivery of their nutritious supplements.
Antler
Antler is a luggage brand that offers premium suitcases, travel bags, and accessories designed for durability and longevity. Their product range includes the newly launched Icon Collection featuring hard and soft shell suitcases in various sizes, as well as carry-on bags, backpacks, and other travel essentials crafted with high-quality materials and components.
Collars & Co
Collars & Co. creates innovative dress shirts and polos featuring their patented firm collar technology. Their product offerings include the Dress Collar Polo with a real English spread collar, Quattro Flex short-sleeve and long-sleeve button-downs designed for ultimate comfort, and the CEO Chino pants for a polished yet casual look.
These highlight D2C brands from our database all currently leverage
Omnisend
in their tech stack:
Baulane
Home
Baulane creates luxury stone bathroom furniture for the world’s most desirable addresses. Baulane is a premium design-led bathroom brand that brings together artistic expression with high quality, premium manufacturing.
Smile Makers
Personal Care
Smile Makers designs a range of high-quality, body-safe vibrators, lubricants, and wellness products. The brand emphasizes discreetness, education, and pleasure positivity - their mission is to normalize the conversation around sexual health and bring joy and satisfaction to all.
120+ deals available
App & Tool Discounts
Tools can be expensive to add to your stack. Getting discounts from tools directly is also nearly impossible. So, we partner with tools to negotiate best-in-market discounts for you. Simply find the tool you’d like, fill out the form and we’ll connect you with the right stakeholders for a discount and a premium experience.
Explore Deals
Discover the best apps and tools to grow your direct to consumer brand.