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Analytics
Considering adding either Measured or ThoughtMetric to your ecommerce brand's Shopify tech stack for analytics and data management? It's crucial to have a powerful analytics tool in your tech stack to help you understand performance, your marketing efforts and your overall business health. Measured and ThoughtMetric offer different features, integrations and pricing models. Read our tool comparison below to discover which one is best for your brand.
Measured is the only media measurement and optimization platform powered by incrementality intelligence. Our proven methodology incorporates results from continuous testing across all channels and tactics, combined with your brand's performance data, to connect advertising investments to incremental sales. Leading consumer brands trust Measured to validate and optimize ongoing media investments through incrementality-based attribution, testing, benchmarketing, and scenario planning capabilities.
- Utilize cross-channel attribution to optimize marketing spend and ROI.
- Implement incremental measurement for accurate assessment of marketing impact.
- Offer experimentation tools to test and refine marketing strategies.
- Provide a unified view of media performance across all channels.
- Analyze customer acquisition cost for smarter budget allocation.
- Integrate with top ad platforms for streamlined data analysis and action.
- Track the performance of all marketing channels in one place to make data-driven decisions and optimize ad spend.
- Utilize advanced attribution modeling to understand where customers are really coming from, beyond inflated numbers from platforms like Google and Facebook.
- Integrate with leading ecommerce and marketing platforms to easily connect data and analyze marketing effectiveness.
- Leverage post-purchase attribution surveys to collect additional data directly from customers and improve the accuracy of the attribution model.
- Gain visibility into the full customer journey from first touch to last, helping to improve how you reach and engage customers.
- Access customizable reporting and dashboards to surface the most important marketing insights for your business.
The Measured platform offers a custom pricing model, with no set starting price listed on their website. Pricing is determined based on the specific needs and requirements of each customer, such as the number of data sources, integrations, and advanced analytics features needed.
ThoughtMetric offers two pricing plans - a Standard plan starting at $99 per month for up to 50,000 monthly page views, and a Pro plan with custom pricing for higher volume. The plans provide access to ThoughtMetric's advanced attribution modeling, marketing performance tracking, and integrations with popular e-commerce and marketing platforms.
The integrations listed below are some of the most popular and widely used by Measured customers. They allow for seamless data sharing and analysis between Measured and leading advertising, analytics, and ecommerce platforms.
- Google Analytics
- Google Ads
- Facebook Ads
- Shopify
- Klaviyo
- Snowflake
ThoughtMetric offers a wide range of integrations to help e-commerce businesses connect data, track ads, and analyze marketing performance. Some of the most popular and relevant integrations include:
- Shopify
- WooCommerce
- Magento
- Facebook Ads
- Instagram
- Google Ads
- Klaviyo
- Pinterest
- TikTok
ThoughtMetric's integrations allow e-commerce marketers to easily connect their data sources and gain a holistic view of their marketing performance. The platform helps businesses optimize ad spend, increase ROI, and understand their customers' journey from first touch to last sale.
These highlight D2C brands from our database all currently leverageÂ
Measured
 in their tech stack:
True Classic
True Classic makes butter soft, affordable, high quality fitted premium tees for men.
Enso Rings
Stylish silicone rings. Bring an inventive combination of style, safety and comfort to the way you express commitment.
These highlight D2C brands from our database all currently leverageÂ
ThoughtMetric
 in their tech stack:
So & Mo
Home
Tailored lawn feed personalised to every lawn size. The right feed delivered at the right time to apply.
Haute Hijab
Hair Care
Haute Hijab makes high-quality, innovative, beautiful hijabs and hijab accessories. From performance hijabs to sustainable innovations, Haute Hijab is always innovating and fusing design, style, and technology to create the perfect hijabs for every occasion in a Muslim woman’s life.
Cadence
Personal Care
Cadence makes organising your self-care essentials a breeze. It's the first magnetic & refillable container made from recycled ocean bound plastic
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