Analytics
Considering adding either Source Medium or Fospha to your ecommerce brand's Shopify tech stack for analytics and data management? It's crucial to have a powerful analytics tool in your tech stack to help you understand performance, your marketing efforts and your overall business health. Source Medium and Fospha offer different features, integrations and pricing models. Read our tool comparison below to discover which one is best for your brand.
Famous for their data skills, SourceMedium has a full-suite of tools but are most famous for their Slack reports which send you clear and actionable daily reporting from data pulled straight from Shopify. The metrics are calculated based on your store's default timezone and currency.
Fospha is a marketing measurement platform powered by data science that enables D2C brands to optimise their digital marketing performance
- Analyze marketing ROI across all channels to optimize spend and performance.
- Track customer acquisition costs and lifetime value for better budget allocation.
- Provide real-time revenue attribution to identify high-performing campaigns.
- Offer actionable insights for scaling profitable channels and cutting underperformers.
- Automate data collection and reporting to save time and improve accuracy.
- Integrate with popular ecommerce platforms for seamless data synchronization.
- Implement multi-touch attribution to optimize marketing efforts and spend.
- Analyze customer journey data to improve conversion rates and user experience.
- Offer predictive analytics for forecasting sales and customer behaviors.
- Provide detailed ROI analysis across all marketing channels.
- Integrate with major ecommerce platforms for unified data analysis.
- Use machine learning to identify trends and actionable insights.
Source Medium's pricing is not publicly available to merchants. You need to join a sales call in order to hear about their pricing model.
The Fospha platform offers a usage-based pricing model, with plans starting at $2,000 per month for the basic Analyze plan. Pricing scales up based on factors like the number of data sources, integrations, and advanced analytics features required, with a custom Enterprise plan available for larger businesses with more complex needs.
Key integrations that Source Medium offers:
- Shopify
- Google Analytics
- Facebook Ads
- Google Ads
- Klaviyo
- Elevar
- Recharge
- Attentive
Fospha offers integrations to help users get a comprehensive view of their customer journey and marketing effectiveness across multiple channels.
- Google Analytics
- Google Ads
- Facebook Ads
- Shopify
- Klaviyo
- Snowflake
These highlight D2C brands from our database all currently leverage
Source Medium
in their tech stack:
True ClassicTrue Classic makes butter soft, affordable, high quality fitted premium tees for men.
Zero Acre FarmsZero Acre Farms is an all purpose cooking oil with a purpose, made by fermentation.
Lucky Saint0.5% unfiltered lager progressively crafted with over 400 years of proud brewing heritage. Lucky Saint keeps their beer unfiltered for maximum flavour, even without the alcohol.
These highlight D2C brands from our database all currently leverage
Fospha
in their tech stack:
Jimmy Joy Food
Jimmy Joy is pioneering a new set of nutritious foods packed with all your daily nutrients and vitamins. Jimmy Joy makes shakes, bars, and drinks that range from sweet to savory (think flavors like vanilla and pizza!)
SmolHome
Smol believes it’s the little things that can make a big difference. Great quality, wonderful smelling laundry capsules, regularly delivered through the letterbox at the best price, guaranteed.
HuelHealth & Wellness
Huel (Human + Fuel) is nutritionally complete food. This means every Huel meal contains a balance of all 26 essential vitamins and minerals, protein, essential fats, carbs, fibre and phytonutrients in a single product.