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Influencer
Considering adding either Superfiliate or Squaredance to your ecommerce brand's Shopify tech stack? Loyalty, referral and affiliate marketing tools are critical tech stack components to grow your sales and overall customer satisfaction. Superfiliate and Squaredance offer different features, integrations and pricing models. Read our comparison below to discover which one is best for your brand.
Superfiliate has built a platform that empowers brands to run end-to-end affiliate, influencer and referral programs, turning every link shared by a creator or customer into a co-branded landing page. Co-branded landing pages create a personalized experience for the shopper as every page has its own unique content, curated products and reviews from the creator, driving a higher conversion rate (by >20-30%) and deepening the sense of partnership between the brand and the creator.
Superfiliate also handles campaign management, product seeding, payout management, tracking/ analytics, promotions and much more within the affiliate, influencer and partner workflows. Native integrations with email, sms, subscription, payment, analytics & measurement providers make it seamless to onboard, launch, accelerate growth and measure success.
Squaredance is the leading affiliate marketing platform that connects direct-to-consumer brands with partners such as media buyers, publishers, and influencers on a pay-for-performance model. Squaredance helps small and medium sized brands unlock the affiliate marketing channel and drive profitable volume and new customer acquisition.
- Superfiliate enables brands to consolidate all of their influencer, affiliate, referral/ loyalty, and ambassador programs onto one platform.
- Superfiliate allows you to easily turn your audience and top customers into creators and affiliates through their on-site widget and email and sms integrations.
- Superfiliate has an easy-to-use portal where your creators and customers can customize their landing page and share their link within their own content and networks.
- Superfiliate supports gifting, seeding, tracking, payment management and wallet management.
- Superfiliate natively integrates with your email, sms, attribution, measurement, subscription platforms.
- Superfiliate turns every link shared by a creator or customer into a co-branded landing page, both increasing the propensity of that person to share their link and increasing the CVR.
- Merchants can access granular insights such as revenue, AOV, conversions, on a per program, per campaign, and per creator/ affiliate level.
- Access to a curated marketplace of high-quality media buyers, publishers, and creators to launch performance-based marketing campaigns across diverse online channels.
- Streamlined campaign management tools to easily onboard partners, communicate, and track the performance of affiliate, influencer, and referral programs.
- Flexible, pay-per-sale pricing model with no upfront costs, monthly fees, or long-term contracts, allowing merchants to scale their marketing efforts risk-free.
- Comprehensive reporting and analytics to measure the impact of partnership campaigns across various metrics like conversions, revenue, and customer acquisition costs.
- Educational resources, playbooks, and 1-on-1 support to help merchants develop effective partnership strategies and maximize the return on their marketing investments.
Superfiliate offers brands tiered pricing plans based on their last 12 months of revenue. Their most popular plan is $999/month (for brands doing $5-10M/revenue). Each tier also includes a “success fee” based on in-landing page revenue. Superfiliate offers their customers a 21-day free trial of the entire platform and has month-to-month contract terms.
Squaredance operates on a pay-for-sales model, where they charge ecommerce merchants a 15% fee on the total weekly sales generated by their affiliate partners. This fee can be discounted down to as low as 11% for merchants that exceed certain weekly sales volume thresholds. Squaredance does not require any upfront setup fees, monthly subscription charges, or long-term contracts.
Superfiliate integrates with a wide range of other tools in the Shopify ecosystem including:
- Postscript
- Klaviyo
- Attentive
- Sendlane
- KnoCommerce
- Recharge
- Stay AI
- Skio
- Smartrr
- Awtomic
- Loop
These highlight D2C brands from our database all currently leverage
Superfiliate
in their tech stack:
Absorption Company
The Absorption Company offers powdered supplement solutions formulated for increased absorption using cutting-edge liposomal technology. Their products include Restore (for replenishment), Energy (for focus and clarity), Calm (for reducing stress), and Sleep (for better sleep quality), all designed to deliver nutrients in their most bioavailable form.
Create
Create Wellness launched the first-ever creatine gummy to market in 2023 and has been off to the races ever since. Create's creatine gummy is packed with 1.5mg of creatine and now comes multiple delicious flavors, including Orange, Blue Raspberry, Watermelon and Sour Green Apple.
Dore
Dore is a lifestyle brand, founded by Garance Doré, that reflects French beauty and style. Their products are formulated with safe ingredients and are EWG Verified. Dore encourages simplicity and authenticity in everyday routines, allowing customers to embody effortless French elegance effortlessly.
These highlight D2C brands from our database all currently leverage
Squaredance
in their tech stack:
Planet Paleo
Health & Wellness
Planet Paleo creates collagen supplements and paleo-friendly nutrition products. Their offerings include pure collagen powder, bone broth protein powders in flavors like chocolate and vanilla banana, as well as superfood subscriptions for convenient delivery of their nutritious supplements.
Tusol
Health & Wellness
Tusol Wellness offers a range of high-quality, plant-based wellness products designed to support overall health and well-being. Their product line includes supplements, tinctures, and topicals formulated with carefully sourced, natural ingredients like CBD, adaptogens, and botanical extracts.
Bubs Naturals
Health & Wellness
Bubs Naturals offers a range of premium collagen and MCT oil products to support your wellness and vitality. Their products are clean, pure and made with all-natural ingredients.
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