What is Northbeam?

Northbeam is a comprehensive marketing intelligence platform designed for e-commerce brands seeking profitable growth. It combines multi-touch attribution (MTA) and media mix modeling (MMM+), both powered by advanced machine learning, to provide brands with a holistic view of their marketing performance. Northbeam aims to help marketers make data-driven decisions, optimize their ad spend, and drive revenue growth across multiple channels.

What Does Northbeam Solve for Brands?

Northbeam addresses several key challenges faced by e-commerce marketers. By consolidating data from various marketing channels, Northbeam provides a single source of truth for marketing performance. Using first-party data and machine learning, it offers more precise attribution than traditional models, helping brands understand the true impact of their marketing efforts. With its MMM+ feature, Northbeam helps brands forecast revenue and optimize budget allocation across channels for maximum efficiency. The platform's Creative Analytics feature allows marketers to identify winning ad creatives and minimize creative fatigue. Overall, Northbeam provides a comprehensive view of the customer journey across all marketing touchpoints, enabling better strategic decisions.

Northbeam MTA (Multi-Touch Attribution)

Northbeam's MTA solution is a game-changer for e-commerce brands. It uses first-party data to provide an accurate, near real-time view of the customer journey. By moving away from third-party cookies and leveraging first-party data, Northbeam offers a more privacy-compliant and accurate attribution model. You can see performance across all marketing channels, right down to specific ads by the hour. With customizable attribution models and infinite lookback windows, you can tailor the analysis to your brand's unique needs. The near real-time data allows you to quickly evaluate and adjust campaigns during crucial selling periods, making it especially valuable for scaling during peak seasons.

Northbeam MMM+ (Media Mix Modeling)

MMM+ takes media mix modeling to the next level. Unlike traditional static MMM outputs, Northbeam provides a visual interface for forecasting, scenario planning, and model evaluation through interactive dashboards. You can predict how budget changes will affect all channels and funnels before allocating spend, allowing for incremental gain forecasting. The flexible KPI forecasting helps you understand required budgets and expected incremental lift for various KPIs. Northbeam offers monthly strategic support from their team of experts to help you interpret and apply the insights. You can see the accuracy of your modeling at any time, building trust in your forecasts and ensuring transparency in the modeling process.

Northbeam Creative Analytics

This feature helps you optimize your ad creative strategy by presenting all your ad creatives and performance metrics in streamlined, visual containers. You can filter and sort creatives on any metric across all channels to identify winning patterns, providing cross-channel insights. It combines first-party and platform data for a complete picture of creative performance. Saved views can be shared across teams, supporting better collaboration and making it easier for large teams to work together effectively on creative optimization.

Northbeam Apex

Apex is Northbeam's solution for supercharging Meta campaigns. It connects Northbeam's MTA data directly to Meta, providing end-to-end signal for stronger campaign results. By leveraging more accurate customer journey data, including front-end engagement, Apex can significantly improve campaign performance. No dev work or API implementation is required to start benefiting from this feature, making it easy to implement. Northbeam claims that simply activating Apex could improve Meta ad account performance by up to 30%, offering a potentially significant boost to your social media marketing efforts.

Northbeam FAQs

Does Northbeam offer a free trial?

While not explicitly stated, Northbeam offers demos of their platform. You can book a demo through their website to see how the platform works for your specific needs.

How does Northbeam integrate with existing marketing tools?

Northbeam integrates with major e-commerce and advertising platforms, including Shopify, Meta, TikTok, and more. The exact list of integrations should be confirmed during your demo.

How often is the data updated in Northbeam?

Northbeam offers near real-time data updates for its MTA solution, allowing for quick campaign evaluations and adjustments.

Can Northbeam help with incrementality testing?

Yes, Northbeam's MMM+ feature includes incrementality insights without the need for geo holdout tests or brand lift studies.