Analytics

Northbeam vs. Peel: Tool Comparison

Considering adding either Northbeam or Peel Analytics to your ecommerce brand's Shopify tech stack for analytics and data management? It's crucial to have a powerful analytics tool in your tech stack to help you understand performance, your marketing efforts and your overall business health. Northbeam and Peel Analytics offer different features, integrations and pricing models. Read our tool comparison below to discover which one is best for your brand.
Northbeam is a universal attribution platform for media buyers, business executives, and marketing agencies that want to know exactly how their ad spend is performing – and how to improve it. We combine sophisticated data cleansing and stitching with proprietary ML models to create hourly, channel-agnostic reports so you can scale with confidence.
Peel is a retention analytics platform that provides the insights to grow and nurture your customers. Peel upgrades your analytics with a full suite of automated DTC metrics. In a single click, you can view your LTV, AOV, measure your ROI, and get RFM analysis, Cohort Analysis for both Revenue and Retention. Daily Reports via Slack & Email keep your team up to date on what metrics are trending in your data. Get deeper insights on customer behavior, product purchasing patterns, subscriptions, and dozens of filters that allow you to segment your data and build Audiences for better marketing & measurement.
- Accurate multi-touch attribution to understand the full customer journey. - Powerful media mix modeling to optimize marketing budgets and channel mix. - Real-time data processing and customizable dashboards for actionable insights. - Machine learning-powered creative analytics to identify high-performing ads. - Seamless integrations with leading ecommerce platforms and marketing tools.
- Automate data analysis to uncover growth opportunities and trends in real-time. - Segment customers based on behavior for targeted marketing strategies. - Provide daily metrics reports via email for quick, actionable insights. - Analyze customer lifetime value to optimize acquisition and retention efforts. - Offer cohort analysis to track performance over time and identify patterns. - Integrate with major ecommerce platforms for seamless data synchronization.
Northbeam offers a range of pricing plans starting at $300 per month for up to 250,000 page views. The plans scale up to $21,250 per month for 5-15 million page views, with additional tiers available for higher volume. Northbeam's pricing is structured based on the number of monthly page views, providing flexibility to accommodate businesses of different sizes.
The Peel Analytics platform offers three pricing plans, starting at $499 per month for the Starter edition. The Growth and Enterprise plans are priced based on customized requirements, such as the number of data sources and integrations needed.
Northbeam offers a wide range of integrations that allow ecommerce merchants to connect multiple sources of data together. Some of the most popular and relevant integrations include: - Shopify - Recharge - Meta - Google - TikTok - Kno Commerce
Peel is known for its robust integration capabilities, allowing ecommerce businesses to connect their sales, marketing, and customer data from various sources into a centralized platform for comprehensive analysis and reporting. These integrations enable Peel users to get a unified view of their business performance across multiple channels and platforms. - Shopify - Google Analytics - Facebook Ads - Google Ads - Klaviyo - Attentive
These highlight D2C brands from our database all currently leverage 
Northbeam
 in their tech stack:
Bullymake
Bullymake is a subscription box service designed specifically for power-chewing dogs. The brand offers a variety of durable toys and treats that are tailored to the needs of strong-jawed canines. Each Bullymake box contains 5-6 items, including tough chew toys made from materials like rubber, nylon, and real wood.
Meble Furniture
Meble Furniture offers a wide range of modern furniture and home furnishings, including TV stands, entertainment centers, sideboards, wardrobes, bookcases, nightstands, dressers, tables, shelves, and sofas.
Pepper
Pepper is here to celebrate small-chested bodies because they deserve love too. Pepper bras fit exceptionally well and are designed specifically for AA, A nad B cups.
These highlight D2C brands from our database all currently leverage 
Peel
 in their tech stack:
Hexclad
Cookware
Hexclad cookware is the perfect balance of beauty and functionality that will instantly elevate your kitchen game.
HoldOn
Lifestyle
HoldOn Bags makes heavy duty, plant-based bags in various sizes including snack size, gallon size, and trash bags.
Hux
Health & Wellness
HUX is a health company, created to inspire everyone to find their daily edge by making complex nutrition simple.
120+ deals available

App & Tool Discounts

Tools can be expensive to add to your stack. Getting discounts from tools directly is also nearly impossible. So, we partner with tools to negotiate best-in-market discounts for you. Simply find the tool you’d like, fill out the form and we’ll connect you with the right stakeholders for a discount and a premium experience.

Explore Deals
Friend's Rates Deal Request 💰
Uh oh... you've got deals inbound 🚀
Uh oh...you've got deals inbound 🚀
Confirming we've received your tool requests. You can expect to be connected to the right folks at the tool(s) within a few hours by our team.
Oops! Something went wrong while submitting the form.