Soft. Simple. Sustainable. A softer fabric, a comfier fit. Boody achieves all this whilst keeping the environment top of mind.
CROSSNET is the world's first four square volleyball game. Set up within minutes in sand, grass, or indoors.
Paddle board in style. Maddle is the inflatable paddle board designed by artists and comes in 24 iconic styles.
ClassPass Corporate Wellness gives your team access to the world's largest collection of top-rated gyms, fitness studios and wellness businesses with the ClassPass Corporate Wellness Program.
BRUCE BOLT creates premium batting gloves designed for maximum comfort, durability, and performance. Trusted by professional athletes, their gloves feature top-quality leather and innovative designs that improve grip and protection. Step up to the plate with the best in baseball gear.
Ten Thousand is a sports apparel brand which stands for a stoic dedication to continuous improvement. They make famous workout shorts, but have expanded into other apparel lines.
Peloton uses technology and design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime.
AIRWAAV is revolutionizing athletic performance with cutting-edge mouthpiece technology designed to enhance endurance, strength, and recovery. Developed through years of research and backed by science, AIRWAAV optimizes breathing efficiency by improving airway opening and reducing respiratory fatigue. Whether you're an elite competitor or a dedicated fitness enthusiast, this innovative mouthpiece helps you train harder, recover faster, and push your limits. Trusted by athletes across disciplines, AIRWAAV is more than just a performance tool—it’s a game-changer for those serious about unlocking their full potential.
Ciele aims to move people to movement, to connection and to community through considered running equipment and exceptional experiences. Designed for athletes and adventurers of all kinds.
A one-stop destination for horse care supplies, tack, and more for all horse owners. Always the best prices with excellent service.
Lifepro Fitness offers a wide range of wellness and recovery equipment designed to enhance your fitness journey. From vibration plates to massage guns, their products are built to improve circulation, muscle recovery, and overall performance, all backed by a lifetime warranty and free access to a comprehensive online workout library.
Direct-to-consumer (D2C or DTC) fitness brands are companies that sell workout gear, apparel, equipment, and wellness products directly to consumers, primarily through online platforms. This model allows these brands to offer innovative, high-quality products at competitive prices by cutting out the middleman.
Brands like Peloton and Gymshark have disrupted the traditional fitness industry by creating strong online communities and leveraging social media to engage directly with their customers. These brands emphasize not just the quality and functionality of their products but also the lifestyle and community aspect of fitness, encouraging a holistic approach to health and well-being. The D2C model fosters a closer relationship between the brand and its consumers, enabling direct feedback and rapid adaptation to fitness trends and consumer needs.
Among the best direct-to-consumer fitness brands, Peloton stands out for its innovative approach to home exercise, offering high-end exercise equipment integrated with live and on-demand workout classes. Gymshark has made a name for itself with stylish, performance-oriented workout apparel that has garnered a massive following among young fitness enthusiasts.
These brands excel not only through their product offerings but also by creating an engaging community experience, providing motivation, and fostering a sense of belonging among their users. They have effectively utilized digital marketing and social media to build brand loyalty and encourage a continuous dialogue with their customer base. Their success illustrates the power of combining quality fitness products with a strong community focus, setting a new standard in the fitness industry.
The direct-to-consumer fitness category is witnessing several prominent trends, reflecting changes in consumer behavior and technological advancements. There's a growing emphasis on holistic health, with brands offering products and services that address physical, mental, and emotional well-being. The integration of technology, especially through fitness apps and smart equipment, is another significant trend, providing users with personalized workout experiences, tracking, and interactive classes. Additionally, sustainability is becoming increasingly important, with consumers favoring brands that use eco-friendly materials and practices. These trends highlight a shift towards more personalized, tech-integrated, and environmentally conscious fitness solutions, demonstrating the D2C fitness industry's adaptability and commitment to meeting the evolving needs of today's health-conscious consumers.
Everything you need to build a better D2C brand, business and tech stack.
