SHREDDY empowers women with a comprehensive fitness ecosystem, combining an award-winning workout app, nutritional meal plans, and functional supplements like Supergreens that are clinically proven to support skin health, energy, and gut function. With over 900,000 users, the brand also offers viral protein bars and skincare blends to complement its holistic wellness approach. Through expert-led programming and community-driven challenges, SHREDDY transforms fitness into a sustainable, lifestyle-enhancing journey
Versa Gripps designs innovative workout grips that enhance performance and safety during weightlifting and strength training. Engineered for maximum grip strength and comfort, these grips help athletes lift more effectively while reducing the risk of injury. Trusted by professionals and fitness enthusiasts, Versa Gripps revolutionize the workout experience.
Rhone is premium men’s athletic apparel and gear for every active lifestyle. If your busy life requires long hours at the office, international business trips, climbing the highest mountains, or surfing the best waves around the world, Rhone is perfect for you.
Art of Sport was launched to give all athletes high performance skincare products and help them always feel their best.
Lifepro Fitness offers a wide range of wellness and recovery equipment designed to enhance your fitness journey. From vibration plates to massage guns, their products are built to improve circulation, muscle recovery, and overall performance, all backed by a lifetime warranty and free access to a comprehensive online workout library.
TRX is a fitness brand renowned for its suspension training system that leverages bodyweight to build strength, balance, and mobility. Used by athletes, military personnel, and everyday exercisers, TRX offers portable, scalable workouts for all fitness levels. It’s functional training designed to move with you—anytime, anywhere.
Pvolve is a clinically endorsed fitness platform combining low-impact, functional strength training with proprietary resistance equipment to sculpt and restore the body safely. With workouts guided by a certified clinical advisory board and accessible through on-demand streaming, live virtual sessions, and physical studios across North America, Pvolve supports full-body wellness with minimal joint impact. Endorsed by celebrity advocate Jennifer Aniston and recognized by top health media, the brand focuses on mobility, longevity, and empowering movement.
Lasso improves movement. All day, every day. They do this by creating compression apparel that enables you to move smarter and with confidence.
Direct-to-consumer (D2C or DTC) fitness brands are companies that sell workout gear, apparel, equipment, and wellness products directly to consumers, primarily through online platforms. This model allows these brands to offer innovative, high-quality products at competitive prices by cutting out the middleman.
Brands like Peloton and Gymshark have disrupted the traditional fitness industry by creating strong online communities and leveraging social media to engage directly with their customers. These brands emphasize not just the quality and functionality of their products but also the lifestyle and community aspect of fitness, encouraging a holistic approach to health and well-being. The D2C model fosters a closer relationship between the brand and its consumers, enabling direct feedback and rapid adaptation to fitness trends and consumer needs.
Among the best direct-to-consumer fitness brands, Peloton stands out for its innovative approach to home exercise, offering high-end exercise equipment integrated with live and on-demand workout classes. Gymshark has made a name for itself with stylish, performance-oriented workout apparel that has garnered a massive following among young fitness enthusiasts.
These brands excel not only through their product offerings but also by creating an engaging community experience, providing motivation, and fostering a sense of belonging among their users. They have effectively utilized digital marketing and social media to build brand loyalty and encourage a continuous dialogue with their customer base. Their success illustrates the power of combining quality fitness products with a strong community focus, setting a new standard in the fitness industry.
The direct-to-consumer fitness category is witnessing several prominent trends, reflecting changes in consumer behavior and technological advancements. There's a growing emphasis on holistic health, with brands offering products and services that address physical, mental, and emotional well-being. The integration of technology, especially through fitness apps and smart equipment, is another significant trend, providing users with personalized workout experiences, tracking, and interactive classes. Additionally, sustainability is becoming increasingly important, with consumers favoring brands that use eco-friendly materials and practices. These trends highlight a shift towards more personalized, tech-integrated, and environmentally conscious fitness solutions, demonstrating the D2C fitness industry's adaptability and commitment to meeting the evolving needs of today's health-conscious consumers.
Everything you need to build a better D2C brand, business and tech stack.
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