CROSSNET is the world's first four square volleyball game. Set up within minutes in sand, grass, or indoors.
At Wellfit, we offer compact and stable treadmills at affordable prices. Our mission is to promote healthier lifestyles, improve women's health and help those with limited time stay active at home. Our treadmills have been successful on Amazon and are especially popular with women between the ages of 25 and 55. We recently launched our official website and are excited to promote it - plus we were featured in Times Square!
ClassPass Corporate Wellness gives your team access to the world's largest collection of top-rated gyms, fitness studios and wellness businesses with the ClassPass Corporate Wellness Program.
Nine Glow is a skincare brand designed for active individuals, offering science-backed formulas that protect and restore skin before and after workouts
AIRWAAV is revolutionizing athletic performance with cutting-edge mouthpiece technology designed to enhance endurance, strength, and recovery. Developed through years of research and backed by science, AIRWAAV optimizes breathing efficiency by improving airway opening and reducing respiratory fatigue. Whether you're an elite competitor or a dedicated fitness enthusiast, this innovative mouthpiece helps you train harder, recover faster, and push your limits. Trusted by athletes across disciplines, AIRWAAV is more than just a performance tool—it’s a game-changer for those serious about unlocking their full potential.
TRX is a fitness brand renowned for its suspension training system that leverages bodyweight to build strength, balance, and mobility. Used by athletes, military personnel, and everyday exercisers, TRX offers portable, scalable workouts for all fitness levels. It’s functional training designed to move with you—anytime, anywhere.
Norda creates premium trail-running shoes engineered for extreme conditions, crafted with bio-based Dyneema uppers and collaboration from Vibram to offer lightweight durability and exceptional traction. With options suited for rugged outdoor adventures and everyday wear, their footwear blends sustainable innovation, precision design, and performance-driven craftsmanship.
Pvolve is a clinically endorsed fitness platform combining low-impact, functional strength training with proprietary resistance equipment to sculpt and restore the body safely. With workouts guided by a certified clinical advisory board and accessible through on-demand streaming, live virtual sessions, and physical studios across North America, Pvolve supports full-body wellness with minimal joint impact. Endorsed by celebrity advocate Jennifer Aniston and recognized by top health media, the brand focuses on mobility, longevity, and empowering movement.
Niphean specializes in inflatable paddle boards built for performance, stability, and portability, catering to beginners and seasoned paddlers alike. Their boards come with full accessory kits and are designed for activities like yoga, touring, and family water fun.
The Tib Bar Guy designs & manufactures innovative exercise equipment to help customers from all walks of life. From individuals rehabbing through an injury to professional athletes training for the Superbowl, Olympics, & more, our gear has helped thousands of people achieve their fitness goals.
Gymshark is a fitness apparel & accessories brand from the UK. Consider them the next giant in the sportswear industry.
Direct-to-consumer (D2C or DTC) fitness brands are companies that sell workout gear, apparel, equipment, and wellness products directly to consumers, primarily through online platforms. This model allows these brands to offer innovative, high-quality products at competitive prices by cutting out the middleman.
Brands like Peloton and Gymshark have disrupted the traditional fitness industry by creating strong online communities and leveraging social media to engage directly with their customers. These brands emphasize not just the quality and functionality of their products but also the lifestyle and community aspect of fitness, encouraging a holistic approach to health and well-being. The D2C model fosters a closer relationship between the brand and its consumers, enabling direct feedback and rapid adaptation to fitness trends and consumer needs.
Among the best direct-to-consumer fitness brands, Peloton stands out for its innovative approach to home exercise, offering high-end exercise equipment integrated with live and on-demand workout classes. Gymshark has made a name for itself with stylish, performance-oriented workout apparel that has garnered a massive following among young fitness enthusiasts.
These brands excel not only through their product offerings but also by creating an engaging community experience, providing motivation, and fostering a sense of belonging among their users. They have effectively utilized digital marketing and social media to build brand loyalty and encourage a continuous dialogue with their customer base. Their success illustrates the power of combining quality fitness products with a strong community focus, setting a new standard in the fitness industry.
The direct-to-consumer fitness category is witnessing several prominent trends, reflecting changes in consumer behavior and technological advancements. There's a growing emphasis on holistic health, with brands offering products and services that address physical, mental, and emotional well-being. The integration of technology, especially through fitness apps and smart equipment, is another significant trend, providing users with personalized workout experiences, tracking, and interactive classes. Additionally, sustainability is becoming increasingly important, with consumers favoring brands that use eco-friendly materials and practices. These trends highlight a shift towards more personalized, tech-integrated, and environmentally conscious fitness solutions, demonstrating the D2C fitness industry's adaptability and commitment to meeting the evolving needs of today's health-conscious consumers.
Everything you need to build a better D2C brand, business and tech stack.
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