TRX is a fitness brand renowned for its suspension training system that leverages bodyweight to build strength, balance, and mobility. Used by athletes, military personnel, and everyday exercisers, TRX offers portable, scalable workouts for all fitness levels. It’s functional training designed to move with you—anytime, anywhere.
WalkingPad offers innovative foldable treadmills designed for convenient home workouts. Their space-saving designs, like the WalkingPad R1 Pro and A1 Pro, allow users to walk or run with ease, then store the treadmill effortlessly under a desk or in a closet.
Wolfpak designs durable, functional backpacks and gear for active lifestyles. Combining rugged materials with smart organization features, their products are perfect for outdoor adventures and daily commutes. Embrace the pack mentality with Wolfpak’s reliable, high-performance bags.
Versa Gripps designs innovative workout grips that enhance performance and safety during weightlifting and strength training. Engineered for maximum grip strength and comfort, these grips help athletes lift more effectively while reducing the risk of injury. Trusted by professionals and fitness enthusiasts, Versa Gripps revolutionize the workout experience.
Lifepro Fitness offers a wide range of wellness and recovery equipment designed to enhance your fitness journey. From vibration plates to massage guns, their products are built to improve circulation, muscle recovery, and overall performance, all backed by a lifetime warranty and free access to a comprehensive online workout library.
Tempo is a smart home gym built with 3D sensors to track your motion, count your reps and improve your form.
At Wellfit, we offer compact and stable treadmills at affordable prices. Our mission is to promote healthier lifestyles, improve women's health and help those with limited time stay active at home. Our treadmills have been successful on Amazon and are especially popular with women between the ages of 25 and 55. We recently launched our official website and are excited to promote it - plus we were featured in Times Square!
ClassPass Corporate Wellness gives your team access to the world's largest collection of top-rated gyms, fitness studios and wellness businesses with the ClassPass Corporate Wellness Program.
Nine Glow is a skincare brand designed for active individuals, offering science-backed formulas that protect and restore skin before and after workouts
BionicGym is a wearable fitness device that uses advanced electrical stimulation to activate muscles and boost calorie burn—anytime, anywhere. Designed for all fitness levels, it simulates the effects of cardio without traditional movement. BionicGym brings high-intensity training into the comfort of your own home.
Famous Nutrition is an Australian-owned brand offering a wide range of clean, high-performance supplements designed to support energy, muscle recovery, hydration, and weight management. With products like protein powders, creatine blends, electrolyte formulas, and nutrition bars, Famous Nutrition caters to everyday athletes seeking quality ingredients without unnecessary fillers. Their commitment to transparency and effectiveness helps you power your everyday performance.
Direct-to-consumer (D2C or DTC) fitness brands are companies that sell workout gear, apparel, equipment, and wellness products directly to consumers, primarily through online platforms. This model allows these brands to offer innovative, high-quality products at competitive prices by cutting out the middleman.
Brands like Peloton and Gymshark have disrupted the traditional fitness industry by creating strong online communities and leveraging social media to engage directly with their customers. These brands emphasize not just the quality and functionality of their products but also the lifestyle and community aspect of fitness, encouraging a holistic approach to health and well-being. The D2C model fosters a closer relationship between the brand and its consumers, enabling direct feedback and rapid adaptation to fitness trends and consumer needs.
Among the best direct-to-consumer fitness brands, Peloton stands out for its innovative approach to home exercise, offering high-end exercise equipment integrated with live and on-demand workout classes. Gymshark has made a name for itself with stylish, performance-oriented workout apparel that has garnered a massive following among young fitness enthusiasts.
These brands excel not only through their product offerings but also by creating an engaging community experience, providing motivation, and fostering a sense of belonging among their users. They have effectively utilized digital marketing and social media to build brand loyalty and encourage a continuous dialogue with their customer base. Their success illustrates the power of combining quality fitness products with a strong community focus, setting a new standard in the fitness industry.
The direct-to-consumer fitness category is witnessing several prominent trends, reflecting changes in consumer behavior and technological advancements. There's a growing emphasis on holistic health, with brands offering products and services that address physical, mental, and emotional well-being. The integration of technology, especially through fitness apps and smart equipment, is another significant trend, providing users with personalized workout experiences, tracking, and interactive classes. Additionally, sustainability is becoming increasingly important, with consumers favoring brands that use eco-friendly materials and practices. These trends highlight a shift towards more personalized, tech-integrated, and environmentally conscious fitness solutions, demonstrating the D2C fitness industry's adaptability and commitment to meeting the evolving needs of today's health-conscious consumers.
Everything you need to build a better D2C brand, business and tech stack.
