Aurate is a jewelry brand that focuses on what really matters: durable materials that withstand everyday wear and tear, transparent pricing, sustainable practices to protect our planet, and tangible giving to keep our conscious sparkling.
JAXXON crafts high-quality men’s jewelry, specializing in gold and silver chains, bracelets, and rings. Their designs combine modern aesthetics with classic styles, making them a go-to brand for men seeking stylish, durable accessories.
Kimaï sells beautiful lab-grown diamonds. All of their jewelry is made-to-order and they work closely with trusted artisans – goldsmiths, polishers and setters – to provide the comfort of knowing where the materials come from.
Safe, clean, curated needle piercings done by professionals, with earrings and earscapes to suit all of your personalities.
Stylish silicone rings. Bring an inventive combination of style, safety and comfort to the way you express commitment.
Frank Darling is finding the best quality diamonds from around the world and helping you and the partner of your dreams create the ring of theirs. Ethically sourced and sustainably grown, diamond jewelry you can try on at home — for free.
Shinola makes beautiful, enduring handcrafted goods to be lived in, worn out, and well-loved. Shinola makes watches, bags, jewelry, home goods, and more.
Gorjana is a jewelry brand inspired by the laid-back sophistication of Laguna Beach, offering a diverse range of stylish and versatile pieces. Their collections include necklaces, earrings, bracelets, and rings, designed to be layered and personalized, reflecting a commitment to craftsmanship and contemporary elegance.
Logan Hollowell creates ethereal designs with exquisite craftsmanship. Their jewelry collections are inspired by the celestial wonders of the universe and each piece is meticulously handcrafted using the finest materials, including ethically sourced gemstones and precious metals.
Direct-to-consumer (D2C/DTC) jewelry brands are innovative companies that design, manufacture, and sell jewelry directly to consumers, primarily through online platforms. This business model eliminates the need for traditional retail intermediaries, allowing these brands to offer high-quality, meticulously crafted pieces at more accessible price points. By engaging directly with customers, D2C jewelry brands can provide personalized shopping experiences, custom design services, and responsive customer support. Brands such as Mejuri, Aurate, and Vrai have emerged as leaders in this space, redefining luxury by prioritizing transparency, sustainability, and ethical sourcing.
The best D2C jewelry brands are distinguished by their commitment to quality, ethical practices, and customer-centric services. Mejuri is celebrated for its fine jewelry designed for everyday wear, striking a balance between luxury and affordability. Aurate offers a range of pieces from minimalist to statement, all crafted with ethically sourced materials and transparent pricing.
Vrai stands out for its lab-grown diamonds and sustainability-driven approach, appealing to eco-conscious consumers seeking luxury with a lower environmental impact. These brands excel by combining craftsmanship, ethical standards, and direct engagement with their customers, setting new benchmarks for the jewelry industry.
The D2C jewelry category is witnessing several key trends that reflect evolving consumer preferences and values. There's a growing emphasis on sustainability and ethical sourcing, with brands increasingly using recycled metals and conflict-free or lab-grown gemstones.
Customization and personalization are also becoming more prevalent, as consumers seek unique pieces that reflect their individual style and stories. Additionally, the rise of digital-first engagement has led to innovative online shopping experiences, including virtual try-ons and consultations. These trends underscore a shift towards more responsible consumption, individual expression, and the leveraging of technology to enhance the customer journey in the jewelry sector.
Everything you need to build a better D2C brand, business and tech stack.
