Direct-to-consumer (D2C) personal care brands have transformed the beauty and self-care industry by offering consumers high-quality products tailored to their specific needs and preferences. These brands prioritize customization, quality, and sustainability - top brands in the personal care category include Native, Prose, Function of Beauty, Curie and more. Additionally, some D2C companies emphasize eco-friendly practices, using sustainable packaging and ethically sourced ingredients in their products, appealing to environmentally-conscious consumers.
D2C personal care brands are important because they eliminate the traditional retail markup, offering premium, often personalized products directly to consumers. They prioritize product quality, customization, and sustainability, aligning with the values and evolving preferences of today's self-care enthusiasts. With their unique approach and user-centric experiences, D2C brands are reshaping the personal care landscape, making it more accessible and tailored to individuals seeking effective and eco-conscious solutions for their beauty and grooming routines.
Supergoop! is the only prestige skincare brand 100% dedicated to suncare, making it easy to incorporate UV protection into your daily routine.
From acne and aging to psoriasis and post-chemo concerns, L'Amarue is on a mission to help everyone feel happy in their own skin, one tube at a time 🙂 🌎 L'Amarue makes effective, easy-to-use products that will make you and your skin happy!
True Botanicals face oils contain a diverse array of plant-based oils. Oils from kiwi, chia, papaya, rosehip, green tea and more.
Sustainable, clean personal care products. Nécessaire believes personal care is self-care—and that self-care is a necessity.
100% vegan, cruelty-free and sustainable skincare - created for all genders, all skin types, all skin tones—all people—backed by three generations of skincare expertise.
Flaus is the world’s first eco-friendly, super-healthy electric flosser that makes flossing as quick and easy as brushing your teeth.
Curology makes skincare simple for your busy life. Customized ingredients just for you. No drugstore product is this customized. From occasional spots to full-on breakouts, their simple once-a-day cream has you covered.
PiperWai is a natural personal care brand known for its aluminum-free deodorant that uses activated charcoal to combat odor and absorb moisture. Founded in 2014, PiperWai focuses on clean, sustainable ingredients and eco-friendly packaging, with products that are vegan, cruelty-free, and designed to be gentle on all skin types. Their mission is to promote a healthier lifestyle with effective, earth-conscious hygiene products for everyone.
Brüush is an oral care brand that's created a better electric toothbrush, to make maintaining your teeth, easy. Brüush toothbrushes have industry-leading sonic technology with six cleaning modes and ultra-soft bristles for an effective clean that’s always gentle on your gums.
Covey Skincare is all about the "less is more" approach. Its simplified skincare down into three easy products: a cleanser, Vitamin C serum, and moisturizer.
Founded by well known dermatologist Dr. Nancy Samolitis, Facile Skincare makes easy-to-use daily skincare products like Cleanser, Moisturizer, and Serums. All of its products are made with non-toxic and feel-good ingredients to help you achieve and maintain the best version of your unique skin.
Everything you need to build a better D2C brand, business and tech stack.
