Direct-to-consumer (D2C) personal care brands have transformed the beauty and self-care industry by offering consumers high-quality products tailored to their specific needs and preferences. These brands prioritize customization, quality, and sustainability - top brands in the personal care category include Native, Prose, Function of Beauty, Curie and more. Additionally, some D2C companies emphasize eco-friendly practices, using sustainable packaging and ethically sourced ingredients in their products, appealing to environmentally-conscious consumers.
D2C personal care brands are important because they eliminate the traditional retail markup, offering premium, often personalized products directly to consumers. They prioritize product quality, customization, and sustainability, aligning with the values and evolving preferences of today's self-care enthusiasts. With their unique approach and user-centric experiences, D2C brands are reshaping the personal care landscape, making it more accessible and tailored to individuals seeking effective and eco-conscious solutions for their beauty and grooming routines.
Everyday cosmetics made with love. Dreamt up in Paris to spoil you to your heart's content. Hand cleansing gels, refreshing face mists, hand creams and more.
Rhode skincare by Hailey Beiber makes products to nourish your skin barrier, giving instant dewy glow and improving the look of skin over time.
Hawthorne makes it easy to elevate yourself with tailored, premium quality skin and personal care products that work perfectly for you as an individual.
From acne and aging to psoriasis and post-chemo concerns, L'Amarue is on a mission to help everyone feel happy in their own skin, one tube at a time 🙂 🌎 L'Amarue makes effective, easy-to-use products that will make you and your skin happy!
The sustainable deodorant backed by science. With plastic free refills and clean effective ingredients.
This is not your face’s skincare. Soft Services is dedicated to the pursuit of backless tops, sleeveless arms, shorter shorts, and being comfortable in your own skin.
CASAMERA was created by two quality-obsessed best friends with the goal to create bathroom essentials that perform as great as they look. Our mission is sustainability after comfort.
EADEM is a science-backed skincare brand focused on creating gentle yet effective products specifically formulated for melanin-rich skin. Their Smart Melanin™ Technology ensures that every formula addresses hyperpigmentation, skin sensitivity, and barrier health without irritation. Founded by women of color chemists and validated by dermatologists, EADEM’s products are clinically tested across all Fitzpatrick skin types to guarantee results. With a direct-to-consumer approach, the brand makes high-performance skincare accessible, inclusive, and proven to work.
Alexandria Professional isn’t just about hair removal—it’s about skin health and confidence. As the global leader in body sugaring, the brand has revolutionized the way people care for their skin with a natural, gentle alternative to waxing. Their signature sugaring paste, made from just sugar, lemon, and water, is safe for all skin types and helps exfoliate while removing hair. But Alexandria Professional goes beyond products—they’re on a mission to educate and empower estheticians and individuals alike, offering expert training and a full range of skin-loving solutions. Whether you're a pro or just starting your sugaring journey, Alexandria Professional makes smooth, radiant skin more than a goal—it makes it a reality.
bareMinerals has been redefining beauty with clean, skin-loving formulas long before it was trendy. Founded on the belief that makeup should be good for your skin, the brand revolutionized the industry with its iconic mineral foundation—free from harsh chemicals, fillers, and unnecessary additives. Every product, from lightweight foundations to nourishing skincare, is packed with high-performance ingredients that enhance, not mask, natural beauty. More than just makeup, bareMinerals is about confidence, simplicity, and embracing who you are—flaws and all. Because when your skin feels good, you feel good.
Maison Louis Marie is a fragrance house rooted in botanical tradition, blending French heritage with modern luxury. Inspired by centuries-old family expertise in botanical research, the brand crafts clean, sophisticated scents that transport you to nature’s most enchanting landscapes. From delicate floral notes to rich, woody accords, each fragrance is meticulously composed using the finest ingredients, free from toxins and harsh chemicals. With a commitment to sustainability and clean beauty, Maison Louis Marie offers perfumes, candles, and body care products that evoke elegance, nostalgia, and timeless charm—allowing you to wear your signature scent with confidence and conscience.
Everything you need to build a better D2C brand, business and tech stack.
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