Direct-to-consumer (D2C) personal care brands have transformed the beauty and self-care industry by offering consumers high-quality products tailored to their specific needs and preferences. These brands prioritize customization, quality, and sustainability - top brands in the personal care category include Native, Prose, Function of Beauty, Curie and more. Additionally, some D2C companies emphasize eco-friendly practices, using sustainable packaging and ethically sourced ingredients in their products, appealing to environmentally-conscious consumers.
D2C personal care brands are important because they eliminate the traditional retail markup, offering premium, often personalized products directly to consumers. They prioritize product quality, customization, and sustainability, aligning with the values and evolving preferences of today's self-care enthusiasts. With their unique approach and user-centric experiences, D2C brands are reshaping the personal care landscape, making it more accessible and tailored to individuals seeking effective and eco-conscious solutions for their beauty and grooming routines.
Send A Friend delivers adorable plush animals with heartfelt messages, creating meaningful, feel-good gifts for any occasion. Each package includes a cuddly companion and a personalized note, shipped in a bright blue box designed to surprise and delight.
Skincare products packed with probiotics. Restore your skin’s natural balance & radiance; Nourish your skin to improve hydration & smoothness; and soothe your skin to calm the look of skin irritation & inflammation.
True Botanicals face oils contain a diverse array of plant-based oils. Oils from kiwi, chia, papaya, rosehip, green tea and more.
Founded by well known dermatologist Dr. Nancy Samolitis, Facile Skincare makes easy-to-use daily skincare products like Cleanser, Moisturizer, and Serums. All of its products are made with non-toxic and feel-good ingredients to help you achieve and maintain the best version of your unique skin.
The more you sweat, the harder it works. Type: A is a non-toxic, aluminum-free, sweat-activated, clothing friendly deodorant for long-lasting odor protection.
Always Be Royal is a minority-owned sexual wellness brand committed to empowering individuals with healthier, high-quality, and inclusive products. Offering a range of vegan, non-toxic essentials—from tailored-fit condoms to organic lubricants and intimate care items—Royal prioritizes transparency and inclusivity in every product. Founded by public health advocate Neil, the brand aims to break taboos and foster open conversations around intimacy and self-care.
Bescher is a clean makeup brand committed to high-performance beauty without compromise. Their products are formulated with skin-loving, non-toxic ingredients to deliver radiant results while supporting a healthier skincare routine.
Striking Viking is a men's grooming brand specializing in premium beard care tools and natural products. From boar bristle brushes to nourishing oils, their gear is crafted to help every beard look bold, healthy, and well-kept. Striking Viking empowers modern warriors to groom with confidence and style.
Sense Condoms is a modern sexual wellness brand offering a range of sex accessories designed to make safe play sexy and comfortable. Their product line includes ultra-thin condoms, water-based lubricants, endurance wipes, and cleansing wipes, all crafted from 100% natural rubber latex and subtle scents.
Asset is a DTC butt wellness brand. We're taking the taboo out of taking care of your butt and developing a line of daily products designed for optimal butt health, hygiene, and assthetics®.
PiperWai is a natural personal care brand known for its aluminum-free deodorant that uses activated charcoal to combat odor and absorb moisture. Founded in 2014, PiperWai focuses on clean, sustainable ingredients and eco-friendly packaging, with products that are vegan, cruelty-free, and designed to be gentle on all skin types. Their mission is to promote a healthier lifestyle with effective, earth-conscious hygiene products for everyone.
Everything you need to build a better D2C brand, business and tech stack.
