Direct-to-consumer (D2C) personal care brands have transformed the beauty and self-care industry by offering consumers high-quality products tailored to their specific needs and preferences. These brands prioritize customization, quality, and sustainability - top brands in the personal care category include Native, Prose, Function of Beauty, Curie and more. Additionally, some D2C companies emphasize eco-friendly practices, using sustainable packaging and ethically sourced ingredients in their products, appealing to environmentally-conscious consumers.
D2C personal care brands are important because they eliminate the traditional retail markup, offering premium, often personalized products directly to consumers. They prioritize product quality, customization, and sustainability, aligning with the values and evolving preferences of today's self-care enthusiasts. With their unique approach and user-centric experiences, D2C brands are reshaping the personal care landscape, making it more accessible and tailored to individuals seeking effective and eco-conscious solutions for their beauty and grooming routines.
Duradry is the #1 solution for excessive underarm sweating. It's safe, affordable and effective. Duradry makes antiperspirant, body wash, body spray, and more!
Cadence makes organising your self-care essentials a breeze. It's the first magnetic & refillable container made from recycled ocean bound plastic
Tattoo aftercare products, made with all natural and organic ingredients specifically combined for tattoos.
The sustainable deodorant backed by science. With plastic free refills and clean effective ingredients.
Mixhers is a wellness brand that offers all-natural, hormone-friendly supplements designed to support women's health through every stage of life. Their flagship product, Hertime, helps balance hormones and relieve PMS symptoms. With a focus on clean ingredients and effective, easy-to-use formulas, Mixhers aims to empower women to feel their best every day.
Supergoop! is the only prestige skincare brand 100% dedicated to suncare, making it easy to incorporate UV protection into your daily routine.
From acne and aging to psoriasis and post-chemo concerns, L'Amarue is on a mission to help everyone feel happy in their own skin, one tube at a time 🙂 🌎 L'Amarue makes effective, easy-to-use products that will make you and your skin happy!
True Botanicals face oils contain a diverse array of plant-based oils. Oils from kiwi, chia, papaya, rosehip, green tea and more.
Sustainable, clean personal care products. Nécessaire believes personal care is self-care—and that self-care is a necessity.
100% vegan, cruelty-free and sustainable skincare - created for all genders, all skin types, all skin tones—all people—backed by three generations of skincare expertise.
Flaus is the world’s first eco-friendly, super-healthy electric flosser that makes flossing as quick and easy as brushing your teeth.
Everything you need to build a better D2C brand, business and tech stack.
