Direct-to-consumer (D2C) health and wellness brands have emerged as pivotal players in the industry, offering consumers convenient access to products that promote physical and mental well-being. These brands prioritize quality, transparency, and customization. For instance, one prominent D2C health brand specializes in personalized vitamins and supplements, tailoring its products to individual needs through online assessments. Another brand focuses on fitness equipment, delivering innovative home gym solutions designed for efficiency and affordability. Additionally, some D2C companies emphasize mental wellness, providing accessible online therapy services to meet the growing demand for mental health support.
D2C health and wellness brands are important because they circumvent traditional retail channels, enabling them to provide high-quality, often customized products directly to consumers. They prioritize product efficacy, transparency in ingredients, and personalized approaches, aligning with the holistic well-being preferences of today's health-conscious consumers. With their innovative offerings and user-centric experiences, D2C brands are reshaping the health and wellness landscape, making it more accessible and tailored to individuals seeking to improve their overall health, fitness, and mental well-being.
Sono Bello is a cosmetic surgery provider that specializes in personalized liposuction and body contouring treatments using advanced, minimally invasive techniques. With over 80 locations across the U.S., the company focuses on helping clients achieve their desired body shape through customized fat removal procedures. Sono Bello combines medical expertise with modern technology to deliver sculpted, natural-looking results.
Perelel is a women-founded health brand that offers OB/GYN-developed, stage-based supplements designed to support women through every phase of hormonal health—from fertility and pregnancy to postpartum and menopause. Their clean, clinically-backed formulas use bioavailable ingredients and are third-party tested for safety and effectiveness. With a mission to make quality care more accessible, Perelel also donates prenatal vitamins with every subscription.
Bodyotics is a UK-based intimate wellness brand dedicated to empowering women through science-backed, body-safe products. Their offerings include medical-grade silicone menstrual discs, Kegel exercisers, and vaginal dilators, all designed in collaboration with pelvic health experts to support comfort, confidence, and sustainability. With a focus on reducing stigma and promoting self-care, Bodyotics combines thoughtful design with eco-conscious packaging to enhance women's well-being at every stage of life.
Huel (Human + Fuel) is nutritionally complete food. This means every Huel meal contains a balance of all 26 essential vitamins and minerals, protein, essential fats, carbs, fibre and phytonutrients in a single product.
Love Wellness supplements are made with clean ingredients to support specific self-care issues.
Personalized prenatals to optimize your fertility outcomes, delivered right to your door.
Simple Leaf makes the cleanest, highest-quality hemp products on the planet — no junk ingredients, no fake sugars, no artificial colors or flavors. From CBG oils and gummies to Delta-9 THC, CBD, and our powerful CBG+CBD topicals, everything we make is crafted with real ingredients and third-party lab tested for purity and safety. If you're looking for plant-based relief, better sleep, sharper focus, or a daily wellness boost, Simple Leaf has you covered — naturally.
Ultrahuman is a health-tech company that provides wearable devices and digital tools to monitor and optimize metabolic health, sleep, and fitness in real time. Their product lineup includes continuous glucose monitors (CGMs), smart rings, and an app that delivers personalized insights to improve performance and well-being. Designed for biohackers, athletes, and health-conscious individuals, Ultrahuman helps users make data-driven lifestyle decisions.
Curaloe is a skincare and wellness brand harnessing the healing power of organically grown Aloe Vera from the Caribbean. Their product line includes nourishing creams, gels, and supplements designed to support radiant skin and overall health. Curaloe blends nature and science for gentle, effective care inside and out.
Pulsetto is a wearable wellness device that uses vagus nerve stimulation to help reduce stress, improve sleep, and boost overall relaxation. Backed by neuroscience, it offers a non-invasive, drug-free solution for calming the mind and body. Designed for everyday use, Pulsetto brings advanced stress relief into your daily routine.
Korrect is a wellness brand focused on supporting digestive health through science-backed, plant-based supplements. Their formulas are designed to improve gut balance, reduce bloating, and promote overall well-being. With clean ingredients and a holistic approach, Korrect makes daily gut care simple and effective.
Dad Grass creates premium CBD products designed to provide a mellow, nostalgic experience reminiscent of simpler times. Their organically grown hemp pre-rolls and tinctures offer a smooth, relaxing effect without the high, perfect for unwinding and finding calm. Committed to quality and simplicity, Dad Grass brings a laid-back vibe to modern wellness.
Everything you need to build a better D2C brand, business and tech stack.
