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Analytics
Considering adding either Northbeam or Measured to your ecommerce brand's Shopify tech stack for analytics and data management? It's crucial to have a powerful analytics tool in your tech stack to help you understand performance, your marketing efforts and your overall business health. Northbeam and Measured offer different features, integrations and pricing models. Read our tool comparison below to discover which one is best for your brand.
Northbeam is a universal attribution platform for media buyers, business executives, and marketing agencies that want to know exactly how their ad spend is performing – and how to improve it. We combine sophisticated data cleansing and stitching with proprietary ML models to create hourly, channel-agnostic reports so you can scale with confidence.
Measured is the only media measurement and optimization platform powered by incrementality intelligence. Our proven methodology incorporates results from continuous testing across all channels and tactics, combined with your brand's performance data, to connect advertising investments to incremental sales. Leading consumer brands trust Measured to validate and optimize ongoing media investments through incrementality-based attribution, testing, benchmarketing, and scenario planning capabilities.
- Accurate multi-touch attribution to understand the full customer journey.
- Powerful media mix modeling to optimize marketing budgets and channel mix.
- Real-time data processing and customizable dashboards for actionable insights.
- Machine learning-powered creative analytics to identify high-performing ads.
- Seamless integrations with leading ecommerce platforms and marketing tools.
- Utilize cross-channel attribution to optimize marketing spend and ROI.
- Implement incremental measurement for accurate assessment of marketing impact.
- Offer experimentation tools to test and refine marketing strategies.
- Provide a unified view of media performance across all channels.
- Analyze customer acquisition cost for smarter budget allocation.
- Integrate with top ad platforms for streamlined data analysis and action.
Northbeam offers a range of pricing plans starting at $300 per month for up to 250,000 page views. The plans scale up to $21,250 per month for 5-15 million page views, with additional tiers available for higher volume. Northbeam's pricing is structured based on the number of monthly page views, providing flexibility to accommodate businesses of different sizes.
Northbeam offers a wide range of integrations that allow ecommerce merchants to connect multiple sources of data together. Some of the most popular and relevant integrations include:
- Shopify
- Recharge
- Meta
- Google
- TikTok
- Kno Commerce
The integrations listed below are some of the most popular and widely used by Measured customers. They allow for seamless data sharing and analysis between Measured and leading advertising, analytics, and ecommerce platforms.
- Google Analytics
- Google Ads
- Facebook Ads
- Shopify
- Klaviyo
- Snowflake
These highlight D2C brands from our database all currently leverageÂ
Northbeam
 in their tech stack:
Begin Health
Begin Health offers prebiotic supplements designed to support digestive health in toddlers and kids. Their flagship product, Growing Up Prebiotics, contains a gentle blend of prebiotics including human milk oligosaccharides (HMOs) to nourish the developing gut microbiome and promote regularity.
She's Birdie
She's Birdie sells personal safety alarms designed for women's safety and self-defense. The main product is called "Birdie", which is a small device that emits an extremely loud siren and flashing strobe light when activated to deter potential attackers and draw attention.
Michael Todd Beauty
Michael Todd Beauty offers innovative beauty tools and products designed to deliver professional-grade results at home. Their award-winning devices like the Sonicsmooth utilize sonic technology to deeply cleanse and exfoliate the skin, while their serums and treatments are formulated with high-quality, clean ingredients.
These highlight D2C brands from our database all currently leverageÂ
Measured
 in their tech stack:
True Classic
Apparel
True Classic makes butter soft, affordable, high quality fitted premium tees for men.
Enso Rings
Jewelry
Stylish silicone rings. Bring an inventive combination of style, safety and comfort to the way you express commitment.
Birdies
Apparel
Birdies are designed to take you everywhere, Birdies shoes combine elevated style, ultimate comfort, and everyday versatility.
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Tools can be expensive to add to your stack. Getting discounts from tools directly is also nearly impossible. So, we partner with tools to negotiate best-in-market discounts for you. Simply find the tool you’d like, fill out the form and we’ll connect you with the right stakeholders for a discount and a premium experience.
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