She's Birdie sells personal safety alarms designed for women's safety and self-defense. The main product is called "Birdie", which is a small device that emits an extremely loud siren and flashing strobe light when activated to deter potential attackers and draw attention.
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She’s Birdie is a direct-to-consumer personal safety brand that offers stylish and effective self-defense tools for women. The brand focuses on empowering women by providing easy-to-use, non-violent safety devices that can help prevent and deter potential threats. She’s Birdie’s mission is to make personal safety accessible and fashionable, encouraging women to feel confident and secure in their daily lives.
One of She’s Birdie’s standout products is the Birdie Alarm, a personal safety alarm designed to be both discreet and loud. This alarm emits a 130-decibel siren and flashing strobe light to attract attention and deter attackers, providing an effective way to call for help in an emergency.
Another popular item is the Birdie+, an upgraded version of the original Birdie Alarm that includes a subscription to a 24/7 emergency response service. This device not only provides a loud alarm but also connects users to emergency services with the push of a button.
She’s Birdie also offers the Birdie Pepper Spray, a compact and powerful self-defense spray that fits easily in a purse or pocket. This pepper spray is designed for quick and easy use, providing an additional layer of protection.
She’s Birdie was founded by Amy Prichard and Marissa Fong, who were inspired to create stylish and effective personal safety devices after recognizing the need for better safety solutions for women.