Replo Breakdown: Landing Page Editor, A/B Testing and More

Replo has quickly become one of the best and most popular landing page builders for D2C brands on Shopify. Replo originally started as, and still is, a premium landing page builder, but they have quickly become an all-in-one CRO platform, helping marketing teams build and test customer journeys with AI, A/B Testing, and Analytics.

Below, we are going to explore some of the top features thatReplo offers and go deep into what you can do with them, how they can help improve your store's performance, and more. We'll also examine Replo's newest product features, like their AI-powered content optimization, analytics, and A/B testing tools, and how they can fit into your overall tech stack.

Then we'll compare Replo's pricing model to other tools in the category and give you our overall recommendation. Let's get started.

First, What is Replo?

Replo is a no-code landing page builder and CRO platform built specifically for Shopify brands. While initially known for their powerful landing page builder, Replo now offers brands a comprehensive suite of features for optimizing their entire marketing funnel. Their key product features include:

Landing Page Builder - Their core product lets you create custom, on-brand pages without code using their drag-and-drop editor and 100++ proven templates. You can build any type of page - product pages, landing pages, homepages and more.

Analytics - Built-in analytics show you key metrics like conversions, bounce rates, and engagement rates across your store. The analytics integrate directly with your campaigns so you can track performance without juggling multiple tools.

Experiments - Their A/B testing tool lets you quickly test different page variations and offers, with no flickering or slow redirects. You can run targeted experiments for every campaign and track results in real-time.

Content AI - AI-powered features help optimize your content, including automatic mobile responsiveness, brand voice customization, and the ability to instantly generate copy variations for testing.

Template Library - Access 100+ market-proven templates from top DTC brands that you can customize to match your brand. Templates help you launch new pages in minutes instead of hours.

‍Figma To Replo Integration - If your design team works in Figma, they can send designs directly to Replo where your marketing team can add dynamic Shopify data and functionality. This creates a seamless workflow between design and implementation.

Replo Editor and Builder

One of Replo's top products used by brands is their Landing Page Builder. The editor is built around an intuitive drag-and-drop interface that makes it easy for anyone to create and customize pages, regardless of technical background (there is no code required at all to build in Replo, though you do have the option to add custom code blocks). If you’ve worked in Figma before, the UX of Replo will look quite familiar and function quite similarly. 

The builder interface is clean and lets you drag elements (div blocks, headers, images, carousels, product cards, etc.) onto your page, adjust spacing with visual guides, and edit any component with a few clicks. Replo also automatically pulls in all your product data (metafields, prices, selling plans, reviews, etc.) so you can automatically sync it into your page builds and keep your pages always up to date.

We are big fans of how Replo positions the tool as a “build-any-page-you-want” tool versus just a landing page builder tool. Most Shopify page builders are really only focused on building landing pages for brands to use on the paid social marketing and email marketing, but Replo serves all pages - landing pages, product pages, homepages, about pages, blog posts and more. Pretty much any page you can imagine building, Replo allows you to do it. 

Replo has a slick setting in their Editor that allows you to simply flip a switch on a page you build to set it as your homepage. In those same Editor settings on each page, Replo also allows you to customize the SEO settings on the page (title, meta description, URL) and decide whether or not you want to use your universal header and theme on the page.

Team collaboration in Replo is smooth too. Multiple team members can work on pages simultaneously, and you can set up brand assets (colors, fonts, components) that everyone can access to maintain consistency across all of your assets. Rather than requiring manual adjustments for different screen sizes, Replo automatically generates responsive mobile versions while still giving you flexibility to customize the mobile experience.

Replo’s Shopify Integration

Replo's integration with Shopify is quite powerful - it goes far beyond just pulling in product data. You can leverage your existing Shopify theme's sections directly in the Replo editor, making it easy to maintain consistency across your store. To do so, you would just drag and drop a “Section” element onto your page and then select the existing Shopify section you have built in your theme. Then you would go back into your Shopify customizer to edit the section if it’s dynamic. 

Another powerful feature is Replo's section builder. Just like building pages, you can create custom sections in Replo that automatically sync to your Shopify theme. This means you can design a section once in Replo and use it anywhere on your store - whether that's on a Replo-built page or on your non-Replo pages.

Replo also integrates seamlessly with nearly every essential Shopify app you likely have - from review platforms like Okendo and Yotpo, to subscription tools like Recharge and Skio, to marketing apps like Klaviyo and Postscript. These integrations work out of the box with minimal setup and let you build fully functional pages that leverage your most up-to-date store data.

Replo Analytics

When we first saw Replo’s analytics platform, we immediately thought it was everything brands wanted from Google Analytics but never received. Replo’s analytics gives you instant access to critical metrics from your pages like CVR, revenue per user, bounce rate, sessions, and AOV. The dashboards and filtering mechanisms are very intuitive and easy to use too, which isn’t all that common in site analytics tools.

The Overview dashboard shows performance across all pages, and you can drill into any specific page to see detailed visualizations of how metrics change over time - for example, tracking your landing page's daily or weekly CVR fluctuations. Replo automatically compares current performance against previous periods too, so that you can get a quick pulse check on your page performance right when you login. 

Since Replo pulls in data from all your store pages, it can effectively replace tools like GA4 or Triple Whale for page analytics. The interface is clean and intuitive, with useful visualizations and filtering options that make it easy to spot trends and optimize based on real data.

Replo Experiments (A/B Testing)

Replo's A/B testing tool lets you run experiments on any page without the slow redirects or flickering that most testing platforms force upon you. Replo’s testing tool is built directly into the page builder, meaning you can seamlessly create variants, implement changes, and analyze results all in one place. We are big fans of this - it makes a lot of sense to have your A/B testing tool for content to be built directly into the platform you use to manage the content. 

Setting up your A/B tests in Replo is a great experience too - you essentially build them in a very similar interface that you build your pages in, so it makes it very easy to customize, edit and adjust elements in your test. There is no coding required to set tests up.

You can track results in real-time through an intuitive analytics dashboard that makes it easy to understand performance and take action on the results. You also don’t have to select a single variable to test like some other tools force you to do - in each Replo Experiment, you’ll be able to understand all of your metrics in each test - AOV, CVR, Sessions, Revenue, RPU, Time on Page, etc.

It's worth noting that it's not a full-scale A/B testing tool - you can't test things like prices or shipping thresholds like you can with a tool like Intelligems. However, for landing pages and creative testing, Replo’s A/B testing tool is one of the best.

Replo’s Template Library

Replo’s Template Library is easily one of their best (and most useful) features within their page and section builder. Replo gives you access to 100+ templates from real, successful DTC brands.

We think Replo adding in a discovery/inspiration component to their tool makes it much more powerful. You can now discover a new page or section in Replo, easily customize it to fit your brand and content needs, then A/B test it against your existing pages to see if it performs better – all in the same platform.

The templates are organized by industry and page type, so whether you're building a product page, homepage, or landing page, you can quickly find relevant examples to your brand. Replo also offers template packs for specific occasions like Black Friday or July 4th, and partners with CRO experts like Oddit for conversion-optimized templates.

Implementation for Replo’s template library is seamless too - you just select any template or section and it ports directly into your page builder. For sections, they'll load into both your Replo account and Shopify theme. You can apply your brand's style sheets (fonts, colors, specific design elements, etc.) with a few clicks and easily swap in your product data, meaning you can go from template to custom page in minutes rather than starting from scratch.

Other Replo Features To Mention

Content AI - Replo's AI helps automate tedious tasks like making pages mobile-responsive and generating on-brand copy variations. You can instantly create new copy in your brand voice for testing, and the AI automatically optimizes desktop designs for mobile without manual adjustments.

Expert Network - Replo offers brands a network of certified freelancers and agencies who specialize in building high-converting pages using Replo. You can browse experts by specialty (design, development, CRO) or get matched with someone who fits your budget and needs. 

‍SEO Tools - Every page you build in Replo comes with built-in SEO settings. You can easily customize meta titles, descriptions, and URLs while maintaining your site's SEO structure, all from within the page editor.

Replo Pricing and Value

Let's look at Replo's pricing model and what you get at each tier. Their pricing model is built around how many pages you use and sessions on Experiments you have, rather than your business’ volume. They also have Agency packages and feature sets. Here are their different price plans for brands:

Here are their different price plans:

Basic Plan ($99/month)

You get 10 published pages, blog posts, and sections. Also includes one product template, analytics for your whole storefront, 10k monthly experiment sessions, and integration with one Shopify store. This is their most popular plan for small brands just starting to optimize their pages.

Standard Plan ($249/month)

Increases to 30 published pages, posts, and sections with 5 product templates. You can connect up to 3 Shopify stores and get 25k monthly experiment sessions. Adds advanced SEO controls and 24/7 chat support. This plan is best for growing brands running multiple campaigns or needing a high volume of pages.

Growth Plan ($499/month)

Expands to 100 published pages, posts, and sections with 25 product templates. Connect up to 5 Shopify stores and get 50k monthly experiment sessions. Includes dedicated implementation support and a private Slack channel. This plan is best for larger brands or agencies managing multiple clients.

When you compare Replo to other page builders like PageFly ($29-199/mo) or GemPages ($15-599/mo), Replo's pricing reflects its more robust feature set. While you might pay a bit more each month for Replo, you're getting powerful analytics, native A/B testing, and the ability to build any type of page - features you'd typically need multiple tools to achieve.

You can try Replo for free with unlimited previews before having to subscribe to paid plan. View their full pricing breakdown here.

Breakdown Conclusion

Of course, the best way to see if Replo is the right fit for your brand is to try it yourself for free. Replo offers unlimited free previews and you can fully utilize the tool before having to pay for a subscription plan, you just won’t be able to publish any pages. Getting started is quick - you can install the app, browse their template library, and can start building your first page in minutes.

Here are a few helpful links:

• Install Replo from the Shopify App Store
• Browse the Template Library
• Watch the Quick Start Guide
• Explore the Expert Network
• Book a Demo

If you decide to move forward with Replo, they offer monthly and annual plans at a discount for 1-800-D2C community members. You can get 20% OFF the Standard Plan or Growth Plan - to redeem the Friends Rate deal, just click through to their tool profile here and request the deal.