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Best 20 Ecommerce Purchase Options Tools

Purchase option tools help brands offer flexibility at checkout, giving customers more ways to pay and shop. Whether it’s subscriptions, one-time purchases, or buy-now-pay-later options, these tools make it easier to meet customer preferences. By providing seamless and flexible payment choices, brands can boost conversions, increase customer satisfaction, and drive repeat purchases.
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OnYou

Let customers see themselves in your styles instantly with our AI-powered virtual try-on solution.

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PreProduct

PreProduct is a pre-order app for Shopify and BigCommerce. Pay-later, pay-now & deposit-based pre-orders all supported. PreProduct lets brands capture pre-orders for upcoming and out-of-stock products at any point in the new product cycle. Allowing you to pre-sell, gauge demand & recoup cash quicker.

Used By 6 Brands
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Fast Bundle

Fast Bundle allows you to create attractive product bundles and special offers to increase your store’s sales. Easily set up mix-and-match bundles, bulk discounts, and promotional deals without any coding. Enhance your product offerings and provide more value to your customers with Fast Bundle’s flexible bundling options.

Used By 43 Brands
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Order Editing logo
Order Editing

Order Editing allows customers to modify their orders through a self-service portal, eliminating the need for support tickets. This feature enhances the shopping experience by suggesting AI-recommended products that customers can add with a single click. The portal can be embedded into any email or webpage and customized with your branding. Order Editing syncs instantly with your 3PL or WMS.

Used By 39 Brands
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OrderLogic

With OrderLogic you can specify minimums and maximums as well as multiple constraints for products, insuring you only sell what you intend.

Used By 13 Brands
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Fena B2B Wholesale App  logo
Fena B2B Wholesale App

Turn Your Store into a Powerful B2B Wholesale Platform with Fena Fena makes it effortless to sell wholesale directly from your existing Shopify store. Equip your business with the tools to streamline wholesale buying, empower your sales team, and deliver a frictionless experience for your B2B customers. With Fena, you can: Simplify ordering – Let businesses place orders, reorder in one click, and track shipments with ease Enable self-serve accounts – Customers can view order history, and manage their accounts Support your sales team – Allow reps to manage accounts and place orders on behalf of clients Offer tailored pricing – Set custom quantity discounts and exclusive product lists Control the checkout – Define minimums, maximums, and order rules for B2B buyers Everything integrates beautifully with your current storefront – no need to rebuild or compromise your brand.

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Simply Shipping Protection logo
Simply Shipping Protection

Simply Shipping Protection is a Shopify app that helps merchants offer shipping insurance to their customers while earning a little extra with each order. It also includes a side cart that provides product recommendations and a progress bar that gamifies the shopping experience.

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Avis Product Options

Avis Product Options allows you to add advanced customization options to your Shopify products, such as text inputs, dropdowns, and checkboxes. Provide your customers with a personalized shopping experience and increase your store’s flexibility. Easily manage and display a wide range of product variations with Avis Product Options’ user-friendly interface.

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Avada SEO Speed

Avada SEO Speed optimizes your Shopify store’s performance by improving load times and enhancing SEO elements. It automatically compresses images, minifies code, and implements best SEO practices to boost your search engine rankings.

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Table of Contents

What Are Purchase Options Tools

Purchase Options tools are essential components in the technology stack of modern eCommerce and D2C brands. These tools allow brands to offer flexible checkout experiences by supporting different ways customers can pay, order, and interact with products. They help brands provide multiple pathways to purchase — such as subscriptions, pre-orders, deposits, or buy-now-pay-later — to improve conversions and meet diverse consumer expectations.

By integrating seamlessly into eCommerce platforms like Shopify or BigCommerce, Purchase Options tools enable brands to tailor the buying process to their audience’s preferences. They not only enhance convenience but also help gauge product demand, manage inventory more effectively, and drive repeat purchases. These tools form a crucial part of the post-click journey, bridging the gap between product discovery and transaction completion — a powerful lever to boost e-commerce sales.

When combined with analytics, marketing automation, and fulfillment systems, Purchase Options tools create a cohesive ecosystem that enhances both front-end experience and back-end efficiency — ensuring smoother operations and higher customer satisfaction.

Key Benefits of Purchase Options Tools

Purchase Options tools provide several important benefits for eCommerce and D2C brands, including:

  • Flexibility at Checkout: Offer customers the ability to choose how they pay and when they receive products, improving satisfaction and conversions.
  • Increased Revenue Opportunities: Enable upsells, bundles, pre-orders, and alternative payment structures that expand sales potential and improve AOV.
  • Demand Forecasting: Capture interest early through pre-orders and deposits to gauge demand before full production.
  • Reduced Cart Abandonment: Simplify the purchase process with multiple payment and delivery options that encourage completion.
  • Improved Retention and Loyalty: Offer recurring purchase models or personalized add-ons to foster repeat buying behavior.
  • Operational Efficiency: Sync seamlessly with fulfillment, inventory, and CRM systems to reduce manual updates and support automated workflows.

Different Types of Purchase Options Tools

Depending on a brand’s goals and setup, Purchase Options tools can be divided into several categories:

  • Pre-order Tools: Allow customers to reserve products before launch or when out of stock, helping brands like Malbon Golf and Fellow generate early revenue and measure demand (e.g., PreProduct).
  • Bundling and Offer Tools: Support mix-and-match promotions, product bundles, and special deals that drive higher order values (e.g., Fast Bundle).
  • Order Editing and Customization Tools: Let shoppers modify orders post-purchase, add items, or adjust details without customer support (e.g., Order Editing).
  • B2B Wholesale and Constraint Tools: Enable wholesale management, custom pricing, and order rules for business buyers (e.g., Fena B2B Wholesale App, OrderLogic).
  • Protection and Add-on Tools: Offer shipping insurance and value-added side carts that enhance both customer confidence and merchant margins (e.g., Simply Shipping Protection).

Each type addresses different operational and customer experience goals, allowing brands to select the right combination for their specific model.

Key Features of Purchase Options Tools

Leading Purchase Options tools share a core set of features that optimize the buying experience and streamline backend operations:

  • Dynamic Checkout Customization: Adapt payment structures and order types directly in the checkout flow.
  • Deposit and Pay-Later Capabilities: Offer flexible payment models, including installments, deposits, or post-launch payments.
  • Inventory and Order Synchronization: Maintain real-time alignment between store, warehouse, and third-party logistics systems.
  • Self-Service Customer Portals: Empower shoppers to modify or manage their orders without contacting support.
  • Automated Upsells and Recommendations: Leverage AI-driven add-on suggestions to increase average order value — learn how to use AI in your DTC tech stack.
  • Branded Experience Control: Customize all checkout and post-purchase interfaces to match brand identity.

These features work together to ensure smooth operations and exceptional customer experiences across every purchase touchpoint.

Key Things Purchase Options Tools Do

Purchase Options tools empower D2C and eCommerce brands to achieve measurable results across sales, operations, and customer engagement. Common use cases include:

  • Launch Pre-orders and Early Sales: Capture revenue before production starts and use demand data for planning.
  • Enable Flexible Checkout Experiences: Support one-time, subscription, or deferred payments within a unified flow.
  • Enhance Post-Purchase Engagement: Provide customers with easy ways to edit, upgrade, or protect their orders.
  • Boost Average Order Value: Create bundles, offer volume discounts, or incentivize add-ons through automation — see practical tactics to boost e-commerce sales.
  • Streamline Wholesale Operations: Allow B2B clients to place large or repeat orders with tailored pricing rules.

Who Uses Purchase Options Tools at a D2C Brand

Several key roles within eCommerce organizations rely on Purchase Options tools to achieve performance and growth goals:

  • E-commerce Managers: Configure checkout options and monitor their impact on conversion rates and customer satisfaction.
  • Marketing Teams: Use pre-order data and promotional flexibility to drive targeted campaigns and product launches.
  • Operations and Fulfillment Leads: Ensure that orders, edits, and pre-sales align seamlessly with inventory and shipping workflows.
  • Finance and Revenue Teams: Track payment models, deposits, and cash flow forecasting with integrated data visibility — including how to calculate customer acquisition cost and lower acquisition cost.
  • Founders and Growth Strategists: Use these tools to experiment with pricing, retention programs, and sales mechanics that scale efficiently.

What Are the Best Purchase Options Tools

While the ideal solution depends on a brand’s size and sales model, several standout Purchase Options tools are widely recognized for their capabilities:

  • PreProduct: A robust pre-order app supporting pay-now, pay-later, and deposit-based structures for Shopify and BigCommerce stores.
  • Fast Bundle: Enables custom product bundles and mix-and-match deals to increase revenue and AOV.
  • Order Editing: Offers self-service order modifications with AI-powered product recommendations and 3PL sync.
  • Fena B2B Wholesale App: Converts retail stores into full-featured wholesale platforms with self-serve and custom pricing tools.
  • Simply Shipping Protection: Adds customer insurance and interactive side-cart features to enhance confidence and engagement.

Together, these tools give D2C brands the flexibility to design customer-centric, profitable, and scalable purchasing experiences across every channel.