Analytics

Triple Whale vs. Elevar: Tool Comparison

Considering integrating either Triple Whale or Elevar into your ecommerce brand's tech stack? Analytics and data are crucial for ecommerce success, helping you make informed decisions to drive growth. This comparison analyzes the core product features, key integrations, pricing models, and notable brands using Triple Whale and Elevar, so you can choose the best analytics solution for your business.
The central source of truth for your eCommerce store, view all your meaningful data from a customizable dashboard or mobile app. In addition to all that, the Triple Whale pixel gives you accurate first/last click attribution to help increase your ROI on ad spend.
Elevar is a dynamic data and tracking tool available that facilitates the seamless expansion of Shopify/Shopify Plus brands through server-side tracking capabilities. By providing D2C brands with an optimal method to gather maximum accurate 1st party data and transmit this data back to marketing channels, Elevar enables marketing platforms to operate more effectively, resulting in reduced customer acquisition costs and increased return on ad spend.
- Triple Whale collects and centralizes metrics from various tools used by ecommerce merchants in one place. - It uses a first-party pixel on websites along with UTM tags to track user behavior accurately. - The software simplifies complex data, provides easy-to-understand reports, and saves time by eliminating the need to log into multiple platforms. - Triple Whale's pixel offers transparent and accurate reporting on ad performance without under-reporting or over-reporting metrics. - Merchants can access detailed attribution capabilities, including ROAS data, customer journey visualization, and insights for upsells and cross-sales.
- Elevar offers accurate server-side tracking for GA4 and Universal Analytics. - Point-and-click Chrome Extension for quick event tracking setup. - Near 100% conversion accuracy in key advertising channels. - It simplifies the setup of a data layer and server-side foundation for reliable tracking. - Integrates with various marketing channels like Facebook CAPI, Google Ads, and GA4. - Automated tracking alerts and expert installation options.
Triple Whale offers three pricing tiers tailored to different business needs. The "Growth" plan starts at $129/month and includes a dashboard, pixel, and anomaly detection, while the "Pro" plan at $199/month adds AI-powered recommendations, RFM audiences, and dedicated support. The "Enterprise" plan at $279/month provides additional features like creative insights and product analytics, along with a dedicated enterprise customer success manager.
Elevar offers a range of pricing plans starting from $0 a month for the Starter plan, followed by Essentials at $150/month, Growth at $350/month, and Business at $750/month. Each plan includes a flat monthly fee with a specific order volume limit and applicable extra order fees for accounts exceeding their limit.
Triple Whale offers a vast amount of integrations that allow you to connect multiple sources of data together. Integrations include: - Klaviyo - Meta - Google - TikTok - Shopify - Slack - Mailchimp - Recharge - Gorgias
Elevar offers over 50 integrations with various marketing and ecommerce platforms. Some of the most popular and relevant Elevar integrations include: - Facebook Pixel & Conversion API - Google Ads - Google Analytics 4 - TikTok - Klaviyo - Postscript - Attentive - Recharge
These highlight D2C brands from our database all currently leverage 
Triple Whale
 in their tech stack:
Brumate
BruMate creates insulated drinkware and coolers designed for everyday adventures. Their product offerings include insulated tumblers, cans, bottles, wine chillers, backpack coolers, and other innovative drinkware accessories, all crafted with premium materials and backed by a lifetime warranty.
Great Wrap
Great Wrap is an Australian brand that manufactures compostable stretch wrap made from food waste, providing an eco-friendly alternative to traditional plastic wrap.
Tusol
Tusol Wellness offers a range of high-quality, plant-based wellness products designed to support overall health and well-being. Their product line includes supplements, tinctures, and topicals formulated with carefully sourced, natural ingredients like CBD, adaptogens, and botanical extracts.
These highlight D2C brands from our database all currently leverage 
Elevar
 in their tech stack:
Rhoback
Apparel
Rhoback is a lifestyle activewear brand built for those who crave an active lifestyle. Their product offerings include performance apparel like active dresses, swim trunks with built-in liners, moisture-wicking polos, and other athletic wear designed with innovative technologies for breathability, flexibility, and comfort during physical activities.
Brumate
Lifestyle
BruMate creates insulated drinkware and coolers designed for everyday adventures. Their product offerings include insulated tumblers, cans, bottles, wine chillers, backpack coolers, and other innovative drinkware accessories, all crafted with premium materials and backed by a lifetime warranty.
Michael Todd Beauty
Beauty
Michael Todd Beauty offers innovative beauty tools and products designed to deliver professional-grade results at home. Their award-winning devices like the Sonicsmooth utilize sonic technology to deeply cleanse and exfoliate the skin, while their serums and treatments are formulated with high-quality, clean ingredients.
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