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Analytics
Considering adding either Triple Whale or Mixpanel to your ecommerce brand's Shopify tech stack for analytics and data management? It's crucial to have a powerful analytics tool in your tech stack to help you understand performance, your marketing efforts and your overall business health. Triple Whale and Mixpanel offer different features, integrations and pricing models. Read our tool comparison below to discover which one is best for your brand.
The central source of truth for your eCommerce store, view all your meaningful data from a customizable dashboard or mobile app. In addition to all that, the Triple Whale pixel gives you accurate first/last click attribution to help increase your ROI on ad spend.
- Triple Whale collects and centralizes metrics from various tools used by ecommerce merchants in one place.
- It uses a first-party pixel on websites along with UTM tags to track user behavior accurately.
- The software simplifies complex data, provides easy-to-understand reports, and saves time by eliminating the need to log into multiple platforms.
- Triple Whale's pixel offers transparent and accurate reporting on ad performance without under-reporting or over-reporting metrics.
- Merchants can access detailed attribution capabilities, including ROAS data, customer journey visualization, and insights for upsells and cross-sales.
- Analyze user behavior and engagement across your ecommerce platform to identify growth opportunities.
- Leverage cohort analysis to understand how different customer segments interact with your product.
- Integrate Mixpanel with your ecommerce stack to track key metrics like conversion rates and customer lifetime value.
- Utilize Mixpanel's AI-powered insights to automatically surface actionable recommendations for improving the customer experience.
- Empower your marketing and product teams to make data-driven decisions that drive ecommerce growth.
Triple Whale offers three pricing tiers tailored to different business needs. The "Growth" plan starts at $129/month and includes a dashboard, pixel, and anomaly detection, while the "Pro" plan at $199/month adds AI-powered recommendations, RFM audiences, and dedicated support. The "Enterprise" plan at $279/month provides additional features like creative insights and product analytics, along with a dedicated enterprise customer success manager.
Mixpanel's pricing starts at $25 per month for the Growth plan, which includes up to 300M monthly tracked events. The company also offers a free plan with up to 20M monthly tracked events, as well as an Enterprise plan with custom pricing for larger businesses that require more advanced features and support.
Triple Whale offers a vast amount of integrations that allow you to connect multiple sources of data together. Integrations include:
- Klaviyo
- Meta
- Google
- TikTok
- Shopify
- Slack
- Mailchimp
- Recharge
- Gorgias
These highlight D2C brands from our database all currently leverageÂ
Triple Whale
 in their tech stack:
Brumate
BruMate creates insulated drinkware and coolers designed for everyday adventures. Their product offerings include insulated tumblers, cans, bottles, wine chillers, backpack coolers, and other innovative drinkware accessories, all crafted with premium materials and backed by a lifetime warranty.
Great Wrap
Great Wrap is an Australian brand that manufactures compostable stretch wrap made from food waste, providing an eco-friendly alternative to traditional plastic wrap.
Tusol
Tusol Wellness offers a range of high-quality, plant-based wellness products designed to support overall health and well-being. Their product line includes supplements, tinctures, and topicals formulated with carefully sourced, natural ingredients like CBD, adaptogens, and botanical extracts.
These highlight D2C brands from our database all currently leverageÂ
Mixpanel
 in their tech stack:
Lolli and Pops
Food
Lolli & Pops specializes in gourmet candies, chocolates, and sweet treats. Their product offerings include gummy bears, cotton candy, crispy cakes, hot cocoa bombs, bulk candy bags, international snack boxes, and retro/nostalgic candies from various eras.
Absorption Company
Health & Wellness
The Absorption Company offers powdered supplement solutions formulated for increased absorption using cutting-edge liposomal technology. Their products include Restore (for replenishment), Energy (for focus and clarity), Calm (for reducing stress), and Sleep (for better sleep quality), all designed to deliver nutrients in their most bioavailable form.
Brumate
Lifestyle
BruMate creates insulated drinkware and coolers designed for everyday adventures. Their product offerings include insulated tumblers, cans, bottles, wine chillers, backpack coolers, and other innovative drinkware accessories, all crafted with premium materials and backed by a lifetime warranty.
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App & Tool Discounts
Tools can be expensive to add to your stack. Getting discounts from tools directly is also nearly impossible. So, we partner with tools to negotiate best-in-market discounts for you. Simply find the tool you’d like, fill out the form and we’ll connect you with the right stakeholders for a discount and a premium experience.
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