Cross-selling and upselling tools are strategic software tools used by direct-to-consumer (DTC) brands to increase the value of customer purchases. Cross-selling involves suggesting additional products that complement the item a customer is interested in, while upselling encourages customers to purchase a higher-end version of the product they are considering. These tools use customer data and behavior analytics to make targeted and relevant product recommendations during the shopping process.
For DTC brands, these tools are important as they enhance the customer shopping experience by providing personalized suggestions, leading to increased customer satisfaction. They also play a crucial role in maximizing revenue per customer, effectively boosting overall sales without the need for acquiring new customers.
Popular tools in this category include Rebuy and Bold Upsell. Rebuy is known for its smart data-driven recommendations, optimizing cross-sell and upsell opportunities across various customer touchpoints. Its AI-powered engine tailors suggestions to individual customer preferences, enhancing the likelihood of additional purchases. Bold Upsell stands out for its ease of creating custom upsell and cross-sell offers, making it highly effective for DTC brands seeking to implement these strategies seamlessly. Both Rebuy and Bold Upsell are popular due to their ability to intelligently increase order values while enriching the customer shopping experience.
Upsells and cross-sells are one of the most obvious ways to extract more value out of your store. The tools here are all top notch, helping you upsell at every stage of the journey (cart / PDP / post-purchase etc). Check out Rebuy, Orderbump and Checkout Promotions as a healthy starting point.
Rebuy is the ultimate personalization platform for Shopify brands. Rebuy provides AI-powered tools to enhance customer experiences through personalized product recommendations, smart search functions, dynamic bundling, and automated marketing strategies like upselling and cross-selling. Rebuy's suite of fully-integrated tools increases revenue, average order value, and customer retention for D2C brands.
FoxSell lets you create product bundles like Fixed, Mix & Match, and Volume Discount. It helps you exceed Shopify’s variant limits and increase your average order value. FoxSell integrates smoothly with your order management system to provide an easy bundle-building process and a better checkout experience. Over 1,800 brands trust FoxSell for its customizable bundle designs, helpful analytics, and dedicated support.
Personizely is the ultimate CRO toolkit built to boost ecommerce performance with advanced A/B testing, popups, and website personalization. Run experiments across product pages, popups, themes, content, URLs, and pricing to uncover what drives more conversions. From price testing to theme split tests, Personizely makes it easy to optimize every element—no coding required. Engage visitors with personalized experiences, capture more leads with high-converting popups, and drive more sales through data-backed decisions. Confidently test every variation with real-time CRO insights that deliver measurable results.
Platter is a tech-enabled agency that helps Shopify bands build storefronts that make more money. Unlike traditional design & development agencies, Platter utilized its world-class in-house theme to build storefronts that convert better, are easier to manage, and cost less to maintain. Currently powering 150+ of the fastest growing brands, including Ministry of Supply, Gainful, Wild Earth, Neuro Gum, and more.
AfterSell is a post-purchase upsell tool that helps Shopify brands increase average order value (AOV) seamlessly. AfterSell allows brands to present one-click upsell and downsell offers right after checkout, without requiring customers to re-enter payment details. AfterSell also provides thank-you page customization options, enabling brands to showcase reviews, FAQs, and cross-sells for an enhanced post-purchase experience.
Bold Upsell enables merchants to upsell customers easily. Choose to have your offers display at the product page or cart page and allow customers to choose variants and quantities from within the upsell offer window.
Easily enhance your Shopify Plus experience with Checkout Blocks™. Customize your checkout and thank you pages effortlessly by dragging and dropping blocks to display upsells, free shipping, and more. Segment customers based on cart content, UTM parameters, shipping details, currency, and language. This tool is designed for Shopify Plus, utilizing checkout extensibility. Migrate script editor changes seamlessly with no-code delivery and payment customization through Shopify Functions.
In Cart Upsell watches what is in each shoppers' cart. When they start the checkout process by going to your cart, In Cart Upsell presents a relevant product to add to the basket in a non-intrusive way.
Pixelpop is an app used to capture emails, promote products, coupons and display cookie disclaimers.
One click upsell checkout enables easy purchasing. Also, you can show personalized recommendations to the customers via upsell funnels.
Bold Bundles lets you bundle a few products or an entire collection so that your customers can mix & match items to get a discount. Also set up Buy One Get One upsell offers right on the product page.
Candy Rack is the ultimate one-click upsell app for Shopify merchants who are serious about increasing their AOVs and CVRs. Brands leveraging Candy Rack across their store experience can see sales boost by over over 30%. Candy Rack allows merchants to offer upsells and cross-sells during the purchase flow, including checkout (post-purchase) upsells. The offers are displayed as a simple pop-up.
Assortion is a Shopify app designed to help ecommerce brands boost their average order value (AOV) through personalized upselling and cross-selling strategies. By integrating seamlessly with a store's existing setup, Assortion provides tailored product recommendations that enhance customer engagement and increase conversion rates. With easy installation and customization options, merchants can quickly implement this powerful tool to suggest relevant products, leading to improved sales without additional effort.
OrderBump is engineered to increase average order value for D2C brands through post-purchase upsells. It enables brands to offer relevant product recommendations at checkout, encouraging additional purchases. OrderBump's seamless integration and powerful analytics help brands drive incremental revenue effortlessly.
GLO Related Products, Upsell by Globo is a Shopify app that boosts average order value with flexible product recommendations and upsells. It offers features like “frequently bought together,” handpicked suggestions, and related items based on tags, vendor, or collection. Widgets can appear on product, collection, cart, search, home, checkout, or thank-you pages. It supports automatic discounts, multiple display styles (grid, line, Amazon-style), and recently viewed tracking. There’s a free plan with basic related product widgets, and a Pro plan ($9.90/month or ~$89/year) with full features. It supports English, French, German, and Japanese, and integrates well with most Shopify themes and Shopify Checkout & Customer Accounts.
FoxKit by FoxEcom is a Shopify app that helps merchants boost sales and average order value using upsells, cross-sells, and conversion tools. It offers no-code features like product bundles, volume discounts, in-cart or pre-purchase offers, countdown timers, pop-ups, back-in-stock alerts, free shipping goals, and a mega menu. It also includes analytics tracking impressions, add-to-cart, checkout starts, orders, sales and AOV by device and country. Pricing ranges from a free plan to paid tiers at about $19-$99/month. It integrates with apps like Klaviyo. As of mid-2025, it’s installed on over 11,000 Shopify stores.
SmartBot by BestChat is a Shopify-native chatbot that automates sales and support with 24/7 AI-driven responses. It learns from your store’s products, orders, policies, and files to deliver accurate answers and tailored product suggestions. It supports live agent handoff via WhatsApp and email when needed. SmartBot offers features such as rules-based workflows, product highlight extraction, upselling, multilingual support, and multiple currencies. Pricing starts at around $30/month, scaling by features like number of products, concurrency, branding removal, and enterprise needs. It integrates directly in Shopify admin, works with modern themes, and has strong reviews for boosting conversion and reducing support load.
Opus Cart Upsell Cart Drawer is a Shopify app that turns your cart into a tool for boosting sales without disrupting the shopping flow. It offers slide-out and sticky cart functionality, upsells, cross-sells, free gifts, rewards, countdown timers, announcement banners, free-shipping bars, discounts, notes, and express payment options. Merchants can customize what customers see based on location, device, language, or cart value. It supports multiple currencies and languages (English, Chinese Simplified, French, Spanish, Japanese). There is a free plan with essential features; paid plans add advanced rewards, abandoned cart analytics, more customization, priority support, and branding removal. The app works with modern Shopify themes and integrates with popular tools like page builders and subscription apps.
Qikify Slide Cart Drawer is a Shopify app that boosts conversions and average order value by letting customers view and edit their cart without leaving the current page, thanks to features like a slide-out cart drawer and a sticky add-to-cart button. It includes upsell recommendations, free-shipping progress bars, countdown timers, discount code entry, notes, and shipping estimators. Merchants can customize the appearance, show trust badges or terms, and match branding. A free plan offers basic tools; premium plans (≈ $14.99/month) unlock advanced options like cart upsells, announcements, and removal of app branding. Works with modern themes and integrates smoothly in Shopify admin.
AOV.ai (by Avada) is an AI-driven Shopify suite offering tools to increase average order value. It includes apps for free-gifts, bundle & volume discounts, and post-purchase upsells. Merchants can run campaigns across pre-purchase, in-cart, and post-checkout using gift thresholds, “buy-X-get-Y” deals, mix-and-match bundles, and “frequently bought together” product suggestions. It comes with templates, widgets, built-in analytics, multilingual support, and customizable UI. Support is available via live chat and 24/7 expert help. The service claims over 20,000 merchants use it and reports typical AOV lifts of ~30%. Several case studies show increases between 20-40% when using its Free Gift campaigns.
Amplify is a comprehensive Shopify bundle and upsell application designed to maximize store revenue through strategic product combinations. The app enables merchants to create various bundle types, including product bundles, quantity breaks, BOGO offers, and personalized upsells powered by AI technology. With seamless theme integration and no-code customization, Amplify provides live chat support and deep analytics. Starting at $99.50 monthly with a free trial, it's particularly effective for clearing inventory and increasing average order values while maintaining reliable performance.
One Click Upsell (Zipify OCU) is a Shopify app that lets merchants build upsell and cross-sell funnels both before and after purchase without needing to code. You can add upsells on product pages, cart popups, post-purchase pages, and thank you/order confirmation pages. Shopify Plus stores with Checkout Extensibility can show upsells inside the checkout. It supports bundles, subscriptions, multi-packs, frequently-bought-together style offers, and dynamic offers based on what’s in the cart. Features include built-in A/B-split testing, unlimited upsell funnels, analytics, and rules based on cart contents, product collections, or customer location. It offers a 30-day free trial.
Fly: Bundles & Quantity Breaks by Skai Lama is a Shopify app that helps merchants boost average order value with tools like fixed bundles, quantity-break (volume) pricing tiers, frequently-bought-together upsells, free gifts, and add-ons. It lets you use templates and unlimited design customizations. You get real-time inventory sync, detailed analytics, variant-level pricing, and seamless integration with Shopify themes, side carts, and page builders. Pricing tiers scale by monthly bundle sales, from a free plan ($0 for up to $1,000 in bundle sales) to higher plans for $299/month or more. Subscription product bundling has some limitations due to Shopify platform constraints.
Easy Bundles provides a versatile bundle builder with fixed price, discounted, mix-and-match, and subscription bundles. Features include gamified, customizable layouts, gift options like greeting cards and videos, tiered discounts, real-time inventory and 3PL sync, plus developer-friendly SDKs for custom designs - all designed to boost AOV and enhance the shopping experience.
Editify is a Shopify app designed to empower customers by allowing them to modify their orders directly, thereby reducing support tickets and returns while unlocking new upsell opportunities. By integrating seamlessly into the existing order fulfillment process, Editify enhances customer experience and simplifies order management for merchants.
Upsell & Cross Sell helps you increase your store’s average order value by recommending related and complementary products to your customers. Seamlessly integrate upsell and cross-sell suggestions on product pages, cart pages, and checkout to encourage additional purchases. Boost your sales without any complex setup using Upsell & Cross Sell’s targeted strategies.
Amai Upsell+ Discounts allows you to create attractive product bundles, upsell offers, and bulk discounts to increase your Shopify store’s sales. Easily set up mix-and-match bundles, tiered discounts, and promotional deals without any coding. Provide more value to your customers and increase your average order value with Amai Upsell+ Discounts’ flexible bundling options.
Spin To Win by SECOMAPP adds an interactive spin wheel to your Shopify store, allowing customers to win discounts, gifts, or other rewards. Engage your visitors with a fun and engaging way to incentivize purchases and capture leads. Increase customer interaction and drive sales by offering exciting rewards through the spin wheel mechanism.
Wheelify adds an interactive spin wheel to your Shopify store, allowing customers to win discounts, gifts, or other rewards. Engage your visitors with a fun and engaging way to incentivize purchases and capture leads. Increase customer interaction and drive sales by offering exciting rewards through Wheelify’s gamified spin wheel feature.
Hextom Ultimate Sales Boost helps you increase your Shopify store’s sales with a suite of conversion optimization tools, including countdown timers, social proof, and upsell offers. Implement effective strategies to encourage purchases and reduce cart abandonment. Boost your store’s revenue and enhance the shopping experience with Hextom Ultimate Sales Boost’s comprehensive features.
Upsell by Essentialwolf helps you increase your store’s average order value by recommending related and complementary products to your customers. Seamlessly integrate upsell and cross-sell suggestions on product pages, cart pages, and checkout to encourage additional purchases. Boost your sales without any complex setup using Upsell by Essentialwolf’s targeted strategies.
Monster Cart allows you to create powerful upsell offers directly within your Shopify store’s shopping cart. Encourage customers to add complementary products or upgrades before checkout, increasing average order value effortlessly. Enhance the shopping experience and boost your sales with Monster Cart’s targeted upselling strategies.
ReConvert Upsell helps you optimize your thank you pages with personalized upsell offers and customer engagement tools. Create custom thank you pages, recommend related products, and gather valuable customer feedback to increase your store’s average order value. Enhance post-purchase experiences and boost sales with ReConvert’s easy-to-use features.
Spin-a-Sale adds an interactive spin wheel to your Shopify store, allowing customers to win discounts, gifts, or other rewards. Engage your visitors with a fun and engaging way to incentivize purchases and capture leads. Increase customer interaction and drive sales by offering exciting rewards through the spin wheel mechanism.
In Cart Upsell allows you to present personalized upsell offers directly within the shopping cart. Encourage customers to add complementary products or upgrades before checkout, increasing average order value effortlessly. Enhance the shopping experience with targeted offers that resonate with your customers’ needs.
UFE Cross Sell enhances your store’s upselling capabilities by offering relevant product recommendations during the shopping journey. Display cross-sell offers on product pages, cart, and checkout to increase average order value effortlessly. Boost your sales with targeted and strategic upselling techniques.
Cross Sell by SSC helps increase your store's average order value by recommending related and complementary products to your customers. Seamlessly integrate cross-selling suggestions on product pages, cart pages, and checkout to encourage additional purchases. Boost your sales without any complex setup.
BOLD Upsell AI uses artificial intelligence to suggest personalized product recommendations to your customers, increasing average order value. Integrate upsell offers on product pages, cart, and checkout to encourage additional purchases effortlessly. Boost your sales with intelligent and targeted upselling strategies.
Shopify Bundles is a user-friendly tool that allows ecommerce brands to create fixed bundles and multipacks directly from their Shopify admin. By offering curated product combinations at discounted prices, merchants can enhance the customer shopping experience and increase their average order value. With real-time inventory updates and customizable bundle pages, Shopify Bundles makes it easy for businesses to manage their offerings without the risk of overselling, ensuring a seamless shopping experience for customers.
Bundler - Product Bundles is a powerful tool designed to help ecommerce brands create and manage custom product bundles, driving sales and enhancing customer engagement. With features like tiered discounts, volume pricing, and the ability to offer various bundle types—such as mix-and-match or fixed bundles—merchants can increase average order values and optimize their sales strategy. This app also supports upselling and cross-selling, enabling brands to boost conversions and attract more customers through targeted promotions and recommendations.
Upsell Koala: Bundle & Discount is a powerful Shopify app designed to help eCommerce brands boost their average order value (AOV) by offering customizable product bundles, volume discounts, and post-purchase upsells. With easy-to-use features that allow merchants to create engaging offers and promotions, this tool encourages customers to buy more while enjoying savings. By integrating seamlessly with the Shopify platform, Upsell Koala enhances customer satisfaction and drives additional revenue with minimal setup required.
GetSale Bulk Discounts Manager is a powerful Shopify app that allows ecommerce brands to easily apply and manage bulk pricing discounts across their product offerings. With features like percentage-based discounts, fixed pricing, and scheduled sales, merchants can boost sales by creating compelling offers while ensuring prices automatically revert after promotions end. The app also includes functionalities for tagging products and displaying countdown timers during sales, helping to drive urgency and increase customer purchases.
EG Auto Add to Cart Free Gift is a powerful Shopify app designed to boost sales by automatically adding free gifts or promotional products to customers' carts based on customizable rules. This tool allows ecommerce brands to easily implement Buy One Get One (BOGO) offers and other upsell strategies, enhancing the shopping experience while increasing average order value. With a user-friendly interface, brands can create targeted promotions that trigger when certain products are added or cart totals are met, making it effortless to engage customers and drive conversions.
UpsellPlus Checkout Offers is a powerful tool designed to enhance the checkout experience for ecommerce brands by enabling customizable upsell and cross-sell opportunities. Merchants can easily modify their checkout and thank you pages to include post-purchase offers, subscription upgrades, and product recommendations, all aimed at increasing average order value (AOV). With features like drag-and-drop customization and automated upsells based on customer behavior, this tool helps drive additional revenue while creating a seamless shopping experience for customers.
Checkout Extensions Plus is a Shopify app that allows ecommerce brands to fully customize their checkout page with custom fields, content, and functions. It enables businesses to add trust badges, banners, or images, control the checkout branding, and add custom input fields for gift messages or delivery instructions. Additionally, it offers advanced functionality like hiding specific payment or delivery methods based on customer conditions and blocking certain address types to streamline the checkout process and increase conversion rates.
Upsell & Cross Sell - Selleasy is an innovative tool that helps ecommerce brands maximize their average order value (AOV) by offering targeted upsell and cross-sell opportunities both before and after purchase. With features like "frequently bought together" bundles, customizable product recommendations, and one-click add-ons, Selleasy enhances the shopping experience by encouraging customers to add related products or accessories to their carts. This seamless integration with Shopify ensures that merchants can easily implement upsell strategies, resulting in increased conversions and revenue.
Cart X is a powerful one-click upsell app for Shopify that helps ecommerce brands maximize revenue through strategically placed upsell and cross-sell funnels. With features like customizable pop-ups, post-purchase upsell offers, and an intuitive drag-and-drop thank you page builder, Cart X simplifies the process of reconverting customers and increasing average order value (AOV). The app also provides robust analytics to track funnel performance and optimize offers, enabling businesses to effectively sell complementary products, bundles, and more.
MonsterUpsells is a Shopify app that helps ecommerce brands boost revenue by adding intelligent upsell campaigns directly within the cart, such as progress bars, free gifts, and frequently bought together recommendations. It allows businesses to customize their cart drawer to match their brand, incentivize larger purchases with goal-based rewards, and optimize conversion rates without using disruptive pop-ups. With powerful upsell features and analytics, MonsterUpsells increases average order value and enhances the shopping experience.
Transform the way your customers shop with Side Cart Bear, the ultimate Shopify app designed to elevate your store's user experience. Side Cart Bear helps you add a customizable side cart to your store’s pages, making shopping easier and more engaging for your customers.
Honeycomb Upsell & Cross Sell helps Shopify stores increase revenue by offering targeted upsell and cross-sell offers throughout the customer journey. From product pages to post-purchase, Honeycomb helps merchants boost average order value with AI-powered recommendations and customizable upsell funnels.
Boost your average order value in minutes with Pre and Post Purchase Upsells. Inspire your customers to add related products/ accessories across Product page, Cart and Thank you pages, and increase units per transaction. No order or upsell limits, with transparent fixed pricing, every upsell dollar is yours! On Shopify Plus? You can supercharge your Checkout page with upsells and social proof, and enjoy unmatched Checkout Extensibility support. Watch incremental revenue grow live with our real-time analytics dashboards.
ReConvert Upsell App & Bundles is a powerful tool designed to boost ecommerce revenue through effective upselling strategies. It allows brands to create customizable one-click post-purchase upsell funnels and product bundles directly on their checkout and thank you pages, enhancing the customer experience and encouraging higher average order values. With an intuitive drag-and-drop interface, merchants can easily design their upsell offerings, track performance through analytics, and optimize their sales strategies for maximum profitability.
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