Direct-to-consumer (DTC) brands have significantly impacted the retail landscape in the United States. They are important for several reasons,including their ability to offer consumers more choices, competitive pricing, and a personalized shopping experience. DTC brands operate primarilythrough online channels, cutting out intermediaries and traditional retail markups.

Some modern DTC brands in the USA have gained prominence. For example, "Warby Parker" disrupted the eyewear industry by providing affordable,stylish prescription glasses and sunglasses directly to consumers. "Casper" revolutionized the mattress industry with high-quality, convenientmattresses shipped to customers' doors.