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Best 15 Ecommerce CRM Tools

CRM (Customer Relationship Management) and CDP (Customer Data Platform) tools are integral for direct-to-consumer (DTC) brands in managing customer interactions and data. CRM tools focus on managing company relationships and interactions with current and potential customers. They streamline processes related to sales, customer service, and marketing, ensuring all customer interactions are tracked and managed effectively. CDPs, on the other hand, centralize customer data from various sources, creating a comprehensive and unified customer database. This database is used for more personalized marketing and improved customer experiences.

For DTC brands, these tools are important as they help in understanding and responding to customer needs and behaviors. They enable brands to build deeper, data-driven relationships with customers, leading to increased loyalty and sales. CRM/CDP tools also assist in segmenting audiences and tailoring marketing efforts, making them more effective and efficient.

The dominant player in CRMs for eCommerce is Klaviyo. It’s used by players big and small and is completely devoted to helping businesses engage with their customers in the best way possible. But don’t sleep on the newcomers like Ometria who are providing competitive offerings to Klaviyo.

Braze
Braze

Braze is a cross-platform messaging solution built for today’s on-demand, always-connected customers. Access live views of every customer, enable intuitive customer journey building and receive insights on how to steer conversations with every customer.

Used By 17 Brands
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SendinBlue
SendinBlue

SendinBlue is a CRM solution. With their tool, you can send emails, SMS, and even on-site chat messages seamlessly. Customers typically use their automated and transactional emails. But they've got a bunch of segmentation features that are useful as well as simple landing page build functionality.

Used By 16 Brands
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Customer.io
Customer.io

Customer.io is an automated messaging platform for tech-savvy marketers who want more control and flexibility to craft and send data-driven emails, push notifications, and SMS messages.

Used By 11 Brands
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Sailthru
Sailthru

Sailthru helps you engage your customers with personalized experiences across Email, Mobile, and Web. You’re in good hands with the largest sender of personalized email in the world.

Used By 8 Brands
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Drip
Drip

Meet Drip, the automated marketing platform designed to help growing ecommerce brands grow even more. How? Spot-on email marketing and onsite personalization backed by data and borne through unrivaled segmentation. Audience-growing forms, slide-ins, and popups. Customer support that’s way more copilot than cookie-cutter.

Used By 5 Brands
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BloomReach
BloomReach

Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey.

Used By 3 Brands
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