E-commerce tools are comprehensive software solutions designed to facilitate various aspects of online retail operations for direct-to-consumer (DTC) brands. These tools cover a wide range of functionalities, including website creation and management, shopping cart integration, payment processing, inventory management, and customer service. They provide an all-in-one platform to manage online sales, streamlining the process from product listing to order fulfillment.
For DTC brands, e-commerce tools are indispensable. They simplify the complexities of online retail, allowing brands to focus on product development and marketing. These tools enable efficient management of digital storefronts, ensuring a smooth and satisfying shopping experience for customers. With features like analytics and SEO optimization, they also help brands in understanding customer behavior and improving their online presence.
In this category, Shopify and WooCommerce stand out. Shopify is popular for its user-friendly interface and extensive range of features, catering to both small startups and large enterprises. Its ease of setup and scalability make it a go-to choice for many DTC brands. WooCommerce, a plugin for WordPress, is known for its flexibility and customization options, appealing to brands looking for a tailored e-commerce solution. Both Shopify and WooCommerce are favored for their robust capabilities and reliability, making them essential tools for successful e-commerce operations.
To get started in eCommerce you need a robust infrastructure. Shopify provides the most popular solution out there, but others likes WooCommerce are still powering powerful stores. Also check out the different tools in the headless space like Swell that might be worth considering.
Kalder is a platform that enables brands to launch automated partner rewards programs, similar to Amex, but without the complexity of issuing new cards. Customers simply link their existing debit or credit cards, allowing them to earn rewards seamlessly through their everyday purchases. This approach not only boosts customer loyalty and increases spend within your brand’s ecosystem but also provides valuable insights into consumer spending patterns. With Kalder, brands can unlock new revenue streams and gain a deeper understanding of their customers, all while enhancing engagement and retention.
Discount Kit gives you the tools you need to super charge your store promotions. Extra discount types provide more ways to express your sales campaign. App components put discount information right where it's needed most to entice shoppers. A product volume discount and tiered pricing table directly on the product page encourages higher order values on every purchase.
Shopify is a commerce platform that allows anyone to set up an online store and sell their products. It's the go-to eCommerce platform for young direct-to-consumer brands. It's ease of use and setup is what's most attractive to merchants, but also the incredibly vast Shopify app store.
Text based marketing for eCommerce stores. Attentive is used mainly as a way to promote offers via SMS, or otherwise used for abandoned carts or to promote retention. Attentive also directly integrates with eCommerce platforms such as Shopify.
Netlify is a headless commerce solution, that gives your store near instantaneous page loads. The speed comes from Headless systems communicating with decoupled frontends via APIs.
Webflow commerce is becoming a serious competitor to Shopify. They also boast the ability to create a fully functioning website without touching code, but in addition to that - they pride themselves on giving you the ability to create unique commerce experiences for your customers.
Headless frontend software to build sites with the services you want, like Shopify, Stripe, and WordPress. Integrate data from anywhere: APIs, databases, CMSs, static files — or multiple sources at once.
Tapcart has been called the "Shopify for mobile apps" and it's drag-and-drop platform let brands customize their mobile app including layout, product detail pages, integrate checkout options, include product reviews, and even add other branded content (i.e., blogs, lookbooks, videos, live video, and more). Tapcart also lets merchants sync directly from Shopify in realtime so inventory, products, and collection are all up-to-date.
WooCommerce is a free WordPress plugin that adds e-commerce functionality to your WordPress website so you can have an online store. With just a few clicks, your WordPress website turns into a fully-functional e-commerce website.
Everything you need to build a better D2C brand, business and tech stack.
