Check out the most widely used heatmap tools in ecommerce. The tools in this list have all been vetted by our team and are ranked by D2C brand usage.
Heatmap tools give D2C brands a clear picture of how visitors interact with their website by showing where people click, scroll, and spend time. It’s all about understanding what’s working and what’s not. These insights let you quickly adjust your site layout or design to boost conversions and make sure users find what they need fast.
Heatmap is designed to optimize the user experience for D2C brands through advanced heatmap analytics. It helps brands visualize user interactions on their websites, revealing patterns and insights to improve layout and functionality. Heatmap's robust tools for tracking clicks, scrolling, and user engagement ensure brands can make data-driven decisions to enhance their website's performance and user satisfaction.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Mixpanel is a tool that allows you to analyze how users interact with your website. It’s designed to make teams more efficient by allowing everyone to analyze user data in real-time to identify trends, understand user behavior, and make decisions about your product.
Amplitude is one of the most advanced product analytics platforms that helps teams convert, engage, and retain customers. The platform uses behavioral reports to understand users' interactions with products and provides insights to accelerate work on a real-time basis.
Lucky Orange is an analytics tool for eCommerce. The most popular features include automated recordings, heatmaps and conversion funnels. Lucky Orange will automatically create a recording of every visitor and segment recordings so you can see exactly why visitors are not converting.
FullStory tells you everything you need to know about your digital experience. Improve conversion rates by pinpointing where users struggle to move through your funnels and prioritizing your efforts based on severity of impact.
PostHog is an open source, product analytics platform that provides e-commerce business with tools like session recording, heatmaps, and feature flags to help them improve their product and understand their customer.
MIDA Heatmap, Records & Replay is an analytics tool designed for Shopify that helps ecommerce brands enhance their shopping experience by providing detailed insights into customer behavior. It features session recordings and heatmaps to visualize how users interact with the store, allowing businesses to identify areas for improvement, reduce bounce rates, and decrease cart abandonment. With the ability to filter sessions by key events such as abandoned carts or successful orders, MIDA enables brands to validate design choices and optimize their website based on real user data.
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