Check out the most widely used heatmap tools in ecommerce. The tools in this list have all been vetted by our team and are ranked by D2C brand usage.
Heatmap tools give D2C brands a clear picture of how visitors interact with their website by showing where people click, scroll, and spend time. It’s all about understanding what’s working and what’s not. These insights let you quickly adjust your site layout or design to boost conversions and make sure users find what they need fast.
Mixpanel is a tool that allows you to analyze how users interact with your website. It’s designed to make teams more efficient by allowing everyone to analyze user data in real-time to identify trends, understand user behavior, and make decisions about your product.
MIDA Heatmap, Records & Replay is an analytics tool designed for Shopify that helps ecommerce brands enhance their shopping experience by providing detailed insights into customer behavior. It features session recordings and heatmaps to visualize how users interact with the store, allowing businesses to identify areas for improvement, reduce bounce rates, and decrease cart abandonment. With the ability to filter sessions by key events such as abandoned carts or successful orders, MIDA enables brands to validate design choices and optimize their website based on real user data.
Everything you need to build a better D2C brand, business and tech stack.
