Lead capture and pop-up tools are digital solutions designed to enhance lead generation strategies for direct-to-consumer (DTC) brands. These tools create engaging pop-ups, forms, and landing pages on websites to capture visitor information, like email addresses. Features typically include customizable design templates, targeting and triggering options based on user behavior, and integration with email marketing or CRM platforms.
For DTC brands, these tools are essential in building their customer base and nurturing potential leads. By effectively capturing visitor information, brands can develop direct marketing campaigns, foster customer relationships, and ultimately drive sales. These tools are particularly effective in converting website traffic into tangible leads, leveraging various strategies such as special offers, newsletter subscriptions, or exclusive content access to entice user engagement.
Popular tools in this category include OptinMonster and Sumo. OptinMonster is favored for its advanced targeting and segmentation capabilities, allowing brands to display personalized messages at the right time. Sumo is known for its ease of use and wide range of features, including a variety of pop-up types and analytics tools. Both are highly regarded for their effectiveness in increasing lead capture rates, making them valuable assets for DTC brands looking to enhance their digital marketing and lead generation efforts.
Capturing leads is pretty critical in a D2C funnel - and sometimes, the tools you get out of the box from Shopify or Klaviyo just don’t quite cut it. That’s why there are businesses like Privy and Wisepops to support you in launching the perfect email capture efforts.
Fomo is an ecommerce tool to increase on-site conversion rate. When you install it on your website, users will see popups (most often on the bottom left of their screen) showing you that other people have recently placed an order on the website, hence the name "FOMO".
OptinMonster is the best lead-generation plugin for WordPress. It's used by over 1m websites and allows you to create attention grabbing forms to drive lead-generation. Easily run A/B tests to identify top performing popups, and use other features like the "spin-the-wheel" popup to capture leads.
Wheelio is a lead capture tool that is most well known for their gamified "Spin the wheel" popup. Since the majority of your visitors will not buy when they first visit your store, leverage pop-ups to get an email or phone number from users, which gives you an opportunity to sell them later on.
Sleeknote offers a variety of products that helps you easily and effectively capture leads on your website. Use it to collect emails, to promote great deals, to engage your visitors. to guide your visitors or to assist them in their purchase journey.
Pixelpop is an app used to capture emails, promote products, coupons and display cookie disclaimers.
Sumo provides tools to grow your site. Their most popular tool/plugin is an email capture tool. It's free and easy to implement. They have apps for Wordpress and Shopify.
Gravity Forms is a form builder plugin for WordPress. Build and publish your WordPress forms in just minutes. Select your fields, configure your options and easily embed forms on your WordPress-powered site using the built-in tools.
Pify Form Builder lets you create customizable forms for your Shopify store, including contact forms, surveys, and lead generation forms. Design forms with a drag-and-drop interface and integrate them seamlessly into your site. Collect valuable customer information and enhance your store’s interaction with Pify Form Builder’s versatile form options.
Zotabox Contact Form allows you to create customizable contact forms for your Shopify store, enabling customers to reach out easily. Design forms with drag-and-drop functionality and integrate them seamlessly into your site. Collect valuable customer information and enhance your store’s interaction with Zotabox Contact Form’s versatile form options.
Everything you need to build a better D2C brand, business and tech stack.
