Direct-to-consumer (D2C) personal care brands have transformed the beauty and self-care industry by offering consumers high-quality products tailored to their specific needs and preferences. These brands prioritize customization, quality, and sustainability - top brands in the personal care category include Native, Prose, Function of Beauty, Curie and more. Additionally, some D2C companies emphasize eco-friendly practices, using sustainable packaging and ethically sourced ingredients in their products, appealing to environmentally-conscious consumers.
D2C personal care brands are important because they eliminate the traditional retail markup, offering premium, often personalized products directly to consumers. They prioritize product quality, customization, and sustainability, aligning with the values and evolving preferences of today's self-care enthusiasts. With their unique approach and user-centric experiences, D2C brands are reshaping the personal care landscape, making it more accessible and tailored to individuals seeking effective and eco-conscious solutions for their beauty and grooming routines.
Always Be Royal is a minority-owned sexual wellness brand committed to empowering individuals with healthier, high-quality, and inclusive products. Offering a range of vegan, non-toxic essentials—from tailored-fit condoms to organic lubricants and intimate care items—Royal prioritizes transparency and inclusivity in every product. Founded by public health advocate Neil, the brand aims to break taboos and foster open conversations around intimacy and self-care.
Striking Viking is a men's grooming brand specializing in premium beard care tools and natural products. From boar bristle brushes to nourishing oils, their gear is crafted to help every beard look bold, healthy, and well-kept. Striking Viking empowers modern warriors to groom with confidence and style.
Sustainable, Vegan and Cruelty Free skincare products to help you take a moment to appreciate yourself, no matter what kind of skin day you're having.
The more you sweat, the harder it works. Type: A is a non-toxic, aluminum-free, sweat-activated, clothing friendly deodorant for long-lasting odor protection.
Conceive Plus is a fertility-friendly lubricant designed to support couples trying to conceive by mimicking natural fertile fluids and promoting sperm motility. Formulated with essential ions like calcium and magnesium, it helps create an optimal environment for conception.
Groomie Club offers high-performance grooming tools designed specifically for head shaving and smooth, effortless results. Its signature device, The Groomie, features SkinSafe technology and ergonomic design for a close, comfortable shave. Built for confidence and convenience, Groomie helps you own your look every day.
Wiley Body is a plant-based baby skincare brand. Their signature formula is packed with all the good stuff for babies skin! Aloe Vera, chamomile, bearberry, vitamin E and so much more. Only the best for our littles.
mindbodygreen's unique product formulas include targeted nutrients and bioactives that radically transform your health - from the inside out and outside in.
A new generation of body spray: A prebiotic deodorant spray that fights bacteria and smells better than your “good cologne”.
Natural, powerful skincare products and supplements for men of color to help you look, feel and perform your best.
Bite believes that there should only be the good in toothpaste. Cheap fillers, harsh chemicals, and artificial dyes and flavors have no place in Bite's daily routines.
Bubble Skincare is a DTC skincare brand made for teens. Its products come in recyclable containers and the formulas are plant-based and contain no colors, fillers, fragrance, animal-derived ingredients, essential oils, parabens, formaldehyde releasers, or sulfates.
Everything you need to build a better D2C brand, business and tech stack.
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