Direct-to-consumer (D2C) personal care brands have transformed the beauty and self-care industry by offering consumers high-quality products tailored to their specific needs and preferences. These brands prioritize customization, quality, and sustainability - top brands in the personal care category include Native, Prose, Function of Beauty, Curie and more. Additionally, some D2C companies emphasize eco-friendly practices, using sustainable packaging and ethically sourced ingredients in their products, appealing to environmentally-conscious consumers.
D2C personal care brands are important because they eliminate the traditional retail markup, offering premium, often personalized products directly to consumers. They prioritize product quality, customization, and sustainability, aligning with the values and evolving preferences of today's self-care enthusiasts. With their unique approach and user-centric experiences, D2C brands are reshaping the personal care landscape, making it more accessible and tailored to individuals seeking effective and eco-conscious solutions for their beauty and grooming routines.
PiperWai is a natural personal care brand known for its aluminum-free deodorant that uses activated charcoal to combat odor and absorb moisture. Founded in 2014, PiperWai focuses on clean, sustainable ingredients and eco-friendly packaging, with products that are vegan, cruelty-free, and designed to be gentle on all skin types. Their mission is to promote a healthier lifestyle with effective, earth-conscious hygiene products for everyone.
Brüush is an oral care brand that's created a better electric toothbrush, to make maintaining your teeth, easy. Brüush toothbrushes have industry-leading sonic technology with six cleaning modes and ultra-soft bristles for an effective clean that’s always gentle on your gums.
Covey Skincare is all about the "less is more" approach. Its simplified skincare down into three easy products: a cleanser, Vitamin C serum, and moisturizer.
Founded by well known dermatologist Dr. Nancy Samolitis, Facile Skincare makes easy-to-use daily skincare products like Cleanser, Moisturizer, and Serums. All of its products are made with non-toxic and feel-good ingredients to help you achieve and maintain the best version of your unique skin.
Vacation is sunscreen for those who take leisure seriously. Inspired by 80s/90s nostalgia, Vacation not only smells great with notes of coconut, banana, pineapple, orange blossom, its also vegan, cruelty-free, and reef friendly.
The more you sweat, the harder it works. Type: A is a non-toxic, aluminum-free, sweat-activated, clothing friendly deodorant for long-lasting odor protection.
Dossier meticulously reimagines the world’s most iconic fragrances and produce vegan, cruelty-free perfumes with 100% clean ingredients.
From original nude lipsticks to eyeshadow palettes to blushes, each of Mented Cosmetics' makeup products are perfectly pigmented to match your skin tones.
Give Your Balls The Attention They Deserve. It’s no secret that balls are prone to odor, sweat and irritation. Upgrade your balls game with quality long-lasting products formulated to keep you fresh, comfortable and confident.
Daybird formulates makeup + skincare + sunscreen hybrids that work with every wear.
Huron was started to help you look out for the guy in the mirror. Guys aren't the best at caring for themselves. But that's not your fault. Huron offers men skincare products to make sure that men take care of their skin.
Everything you need to build a better D2C brand, business and tech stack.
