Email Marketing

Klaviyo’s email marketing platform is designed to maximize ROI through personalized, data-driven messaging. Using customer data like purchase history and preferences, you can create tailored email campaigns that resonate with recipients. Klaviyo offers over 100 customizable templates and dynamic content, which can be automatically updated based on customer behavior. Integrated A/B testing and AI-driven insights help optimize performance, while advanced segmentation ensures your messages are highly relevant and targeted.

SMS Marketing

Klaviyo’s SMS platform seamlessly integrates with email and other marketing channels to deliver personalized, real-time communication. The system allows brands to send targeted messages to specific customer segments based on behavior, preferences, or purchase history. This creates a cohesive experience across channels, and Klaviyo ensures compliance with regulations while building trust with your subscribers. Brands see higher engagement and faster growth through Klaviyo’s unified approach to SMS, bolstered by data from over 350 integrations.

Mobile Push Notifications

With Klaviyo’s mobile push notifications, brands can re-engage app users and drive more conversions. Unlimited push notifications are included with all Klaviyo plans, and notifications can be triggered by customer actions, like app downloads, browsing behavior, or abandoned carts. Personalization is enhanced with Klaviyo’s deep integration of real-time customer data, allowing for tailored messaging that increases app engagement and user retention.

Customer Data Platform (CDP)

Klaviyo’s Customer Data Platform unifies and centralizes customer data from across your tech stack, enabling brands to better understand their audience. It provides tools for data transformation, real-time customer segmentation, and predictive analytics, allowing for personalized experiences and more targeted marketing campaigns. The CDP also offers identity resolution, merging customer profiles to create a 360° view, and helps brands create smarter, data-driven marketing strategies without requiring complex IT involvement.

Segmentation and Automated Flows

Klaviyo’s segmentation tools allow marketers to create precise customer segments without any coding. Segments are automatically updated in real-time, ensuring that your marketing is always aligned with current customer behavior. You can segment based on numerous factors like purchase history, location, or lifetime value. Automated flows use these segments to trigger personalized email, SMS, or push campaigns, such as welcome emails, abandoned cart reminders, or post-purchase follow-ups, enhancing customer journeys.

Reporting and Analytics

Klaviyo’s reporting features offer a comprehensive view of campaign performance with customizable dashboards and real-time alerts. The platform provides detailed insights across all channels—email, SMS, and mobile push—along with industry benchmarks and predictive analytics. These insights are integrated directly with segmentation and flows, enabling brands to continuously refine their marketing strategies. Klaviyo’s reports also include AI-powered recommendations for optimizing performance and improving engagement across customer touchpoints.

Web Forms

Klaviyo’s web forms enable businesses to capture valuable customer data and grow their email and SMS lists. With various customizable formats, including pop-ups, embedded forms, and full-page forms, businesses can engage visitors effectively. These forms feature precise targeting based on user behavior and advanced tools like A/B testing and AI-powered optimization to maximize submission rates. Klaviyo’s forms also integrate seamlessly with Shop Pay, allowing pre-filled forms to increase sign-ups and data capture. The forms are designed for flexibility, ease of use, and enhanced customer engagement.

Integrations

Klaviyo offers over 350 pre-built integrations, allowing businesses to centralize and sync data across their entire tech stack. From ecommerce platforms, advertising, and loyalty programs to customer service and shipping, these integrations enable seamless data activation for personalized omnichannel marketing. Open APIs provide further customization for bespoke solutions, ensuring real-time data syncing and enhancing customer journeys through smarter automations and targeting.

Pricing

Klaviyo offers flexible pricing based on active profiles and channels. Email plans start at $45/month for 1,001-1,500 profiles, while adding SMS starts at $60/month. Free trials are available for businesses with smaller profile counts, and larger plans include volume-based discounts. SMS operates on a credit system, with prices varying by region and message type. Klaviyo’s pricing is transparent and scales as businesses grow, with no hidden fees or additional setup costs.