Direct-to-consumer (D2C) personal care brands have transformed the beauty and self-care industry by offering consumers high-quality products tailored to their specific needs and preferences. These brands prioritize customization, quality, and sustainability - top brands in the personal care category include Native, Prose, Function of Beauty, Curie and more. Additionally, some D2C companies emphasize eco-friendly practices, using sustainable packaging and ethically sourced ingredients in their products, appealing to environmentally-conscious consumers.
D2C personal care brands are important because they eliminate the traditional retail markup, offering premium, often personalized products directly to consumers. They prioritize product quality, customization, and sustainability, aligning with the values and evolving preferences of today's self-care enthusiasts. With their unique approach and user-centric experiences, D2C brands are reshaping the personal care landscape, making it more accessible and tailored to individuals seeking effective and eco-conscious solutions for their beauty and grooming routines.
Skin care packed with active ingredients that transforms your skin, and saves you money.
Plastic-free multi-blade razors that make it the easiest, safest and quickest way to shave sustainably.
Scentbird brings the ultimate fragrance playground right to your fingertips. By way of a monthly subscription service (starting at $14.95 a month), members can choose from over 500+ designer colognes and perfumes each month.
SURI is an oral care brand that's redefining daily rituals with aesthetic, ethical, and convenient products that make taking care of yourself enjoyable.
Plant-based, toxin-free essentials for your skin and body. Formulated with high concentrations to deliver optimal benefits.
Drawing inspiration from the ocean, sun, earth and atmosphere, OSEA was created with a singular intention in mind – to deliver your best skin with the highest quality ingredients.
Cheeky Bonsai is the female personal care company that makes UTI essential products including at-home UTI test kit, UTI drink mix, and UTI pan relief.
Billie offers daily essentials with powerful clean ingredient. Their hero product is a 5-blade razor is encased in charcoal shave soap for an incredibly smooth glide every time.
Manscaped is the male personal care brand dedicated to creating product for below-the-waist grooming and hygiene.
Kylie Cosmetics by Kylie Jenner sells makeup including Kylie’s infamous "Lip Kit," consisting of a matching liquid lipstick and lip liner to create the perfect Kylie pout.
Bescher offers innovative, eco-friendly beachwear crafted from recycled materials. Their signature product, the Bescher swim pant, is designed to be both stylish and functional, providing UV protection and comfort for all-day wear. Dive into sustainability and style with Bescher’s cutting-edge beachwear.
Plant-powered, refillable deodorant that does what it should... and saves the world at the same time.
Everything you need to build a better D2C brand, business and tech stack.
.png)
