Depict is a Shopify app that gives brands full control over their collection pages with an intuitive, drag-and-drop visual editor. Depict helps brands merchandise their product collections like a curated storefront.
Depict is a Shopify-native visual merchandising tool that gives ecommerce teams full control over their collection pages. If you're used to rigid sorting rules and hard-coded layouts, Depict offers a refreshing alternative: a live, drag-and-drop editor that lets you design collections like a lookbook — no developers needed.
This breakdown covers how Depict works, what sets it apart from other merchandising tools, who it’s best suited for, and how it compares to alternatives. We’ll also take a look at pricing and give our final thoughts on whether Depict is right for you.
Depict is a Shopify app that rethinks how collection pages are merchandised. Instead of settling for the default sorting by price, date, or popularity, brands can take creative control with a grid-based editor. You can rearrange product cards manually, layer in content like videos and banners, and preview everything side-by-side with your live storefront.
Brands can merchandise collections based on campaign goals, product availability, or creative direction — not just what’s trending or selling best. It gives teams the flexibility to respond in real-time, whether it’s highlighting a new drop, clearing inventory, or simply refreshing how products are presented.
One of the standout features in Depict is its visual grid editor. You can rearrange products within a collection via drag-and-drop. There’s no need to touch Shopify’s native sort settings or mess with code. The grid is dynamic, responsive, and reflects changes instantly. This makes it easy to prioritize new products, create campaign-specific layouts, or adjust merchandising for different collections.
Depict allows you to embed content directly into your product grid. That includes images, promotional banners, Instagram posts, or product videos. These content cards can link to PDPs, collection pages, or even blog posts.
This capability helps brands blend editorial storytelling with product discovery. It also turns standard collection pages into high-impact landing pages, supporting both performance and brand expression.
Smart sorting rules offer automation when you need it. You can push up bestsellers, demote out-of-stock items, or rearrange products based on tags, sales data, or other criteria.
You’re able to blend this automation with manual curation. For example, lock the first few rows to support a campaign or hero product, and let rules handle the rest of the grid dynamically.
Another useful Depict capability: duplicating product cards. That means you can showcase the same SKU multiple times in a collection, each with a different image or position.
Want to show a front view, a close-up, and a lifestyle shot of the same product in one scroll? No problem. This helps turn any product into a hero without needing custom templates.
Depict lets you control which image appears first and what shows on hover for each product card. This gives marketers more flexibility in how they visually present products — especially useful in categories like fashion where visual storytelling is critical.
You can lead with a campaign shot and switch to a technical detail, or vice versa. This small change can make a big difference in how users engage with your grid.
Depict is best suited for Shopify brands in fashion, lifestyle, beauty, or home goods — verticals where aesthetics and product presentation matter. It’s especially useful for brands with larger catalogs or for teams that run frequent campaigns and want to quickly re-merchandise pages without relying on developers.
If you care about turning product grids into a more branded, shoppable experience – or if you’ve ever been frustrated by the limitations of Shopify’s default collection tools – Depict is probably worth exploring.
Installation takes a few clicks, and Depict integrates directly with your Shopify theme. There’s no third-party JavaScript layer, so it doesn’t impact your site speed, page structure, or SEO. All rendering happens within the theme itself.
Depict uses AI and large language models to interpret your product catalog and streamline onboarding. You don’t need to manually tag items or train the system on how to merchandise — it works out of the box but still allows for full customization.
Most brands start with their highest-traffic collections: New Arrivals, Best Sellers, or promotional categories tied to specific campaigns. You can build these layouts from scratch or iterate on top of an existing structure.
Depict is also rolling out A/B testing capabilities for its Essentials and Pro plans, giving brands the ability to test different grid layouts, content placements, or merchandising strategies to see what performs best. This opens the door for performance-driven teams to iterate faster and make data-backed decisions without needing additional tools or integrations.
A typical use case: You launch a new product collection and want the top five rows of the grid to feature hero shots, lifestyle content, and curated pairings. You use drag-and-drop to place each card, insert a branded banner halfway down, and let sorting rules handle everything below.
If you’re low on time or want to move fast, Depict also supports bulk editing and multi-product selection. You can quickly update dozens of placements with minimal effort.
Most page builder tools focus on custom landing pages — not native collection grids. Depict’s core advantage is that it sits inside the product grid where shoppers are already browsing. You don’t have to duplicate content across templates or link out to campaign-specific pages.
Search and merchandising platforms prioritize algorithmic control, but they often lack flexibility for visual storytelling. Depict lets you do both: automate where it makes sense, and step in manually when you need precision.
For brands considering custom builds, Depict offers 90% of the functionality with a faster time-to-launch and a lower cost. It’s also easier for non-technical users to manage, so merchandising teams stay in control without needing engineering support.
Let’s talk about Depict’s pricing model and what you actually get at each tier. The tool is priced based on your Shopify store’s monthly session volume, which makes it flexible for smaller stores and scalable for larger ones.
Free Plan
This plan is great for stores that want to try Depict without commitment. It includes merchandising for up to 3 collections and displays Depict branding on the page.
Basic Plan ($50/month)
The Basic Plan is designed for smaller stores doing under 25,000 monthly sessions. It includes all core functionality, removes Depict branding from collection pages, and gives full access to the visual editor.
Essential Plan ($250/month)
The Essential Plan is geared toward mid-sized stores with up to 250,000 monthly sessions. It includes everything in the Basic tier plus priority support, making it a solid fit for brands with a small internal team but higher site traffic. Depict is also planning to roll out A/B testing capabilities under this plan tier soon, which will allow brands to run layout experiments and optimize performance across collections.
Pro Plan (Custom Pricing)
The Pro Plan includes advanced functionality like multi-store merchandising sync for high-traffic stores or brands managing multiple storefronts. Pricing is customized depending on your monthly session volume and setup needs. Depict also plans to roll out A/B testing capabilities under this plan, enabling enterprise brands to experiment with layout variations and optimize performance at scale.
If you manage more than one storefront, you’ll receive 20% off each additional store. Annual plans also come with a 16.6% discount (two months free), which can make a significant difference for teams committing long-term.
The best way to find out if Depict is right for your brand is to try it for free. Depict offers a 14-day trial with access to all features, including unlimited use of the drag-and-drop editor, smart sorting rules, and embedded content cards. Getting started is simple: install the app, set up your first collection, and start designing your grid within minutes.
Here are a few helpful links to learn more about Depict:
If you decide to move forward with Depict, 1-800-D2C community members can get 50% off their first month by using code 1800D2C in the in-app chat or requesting the deal from their tool profile. Depict removes the friction of developer handoffs and makes merchandising feel fast, visual, and performance-minded. If you want more control over how your products are presented and a better way to blend content with commerce, Depict is worth a test.
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