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Marketing
Considering integrating either Klaviyo or Omnisend into your ecommerce brand’s tech stack? Email and SMS marketing play a crucial role in engaging customers and driving conversions. This comparison delves into the core product features, key integrations, pricing models, and notable brands leveraging Klaviyo and Omnisend, helping you make an informed decision for your marketing strategy.
Klaviyo and Omnisend excel in enhancing ecommerce brands through targeted email and SMS campaigns, each offering unique functionalities tailored to diverse business needs. This comparison evaluates their capabilities, integration options with other ecommerce tools, and pricing structures to assist you in selecting the ideal platform for optimizing your brand's email and SMS marketing efforts.
Klaviyo is the best in class email marketing solution for eCommerce. It's powerful because it connects to your store, and you can create awesome customer segments based on past purchasing behaviors, customer preferences, and even future predictions of spending.
- Klaviyo provides advanced email and SMS marketing automation to deliver personalized, data-driven campaigns.
- The platform integrates with ecommerce platforms like Shopify, enabling centralized customer data and targeted segmentation.
- Klaviyo's AI-powered features, such as predictive analytics and dynamic content, optimize marketing efforts and improve customer lifetime value.
- Robust reporting and benchmarking tools allow merchants to track campaign performance and identify growth opportunities.
- Klaviyo's omnichannel experience coordinates email, SMS, and other digital channels for a cohesive customer journey.
- Extensive app integrations, including with advertising platforms, help merchants streamline their marketing stack and drive efficient growth.
- Comprehensive email and SMS marketing automation capabilities, including pre-built workflows for welcome series, cart abandonment, post-purchase, and customer reactivation campaigns.
- Customizable email templates and a drag-and-drop editor that allow merchants to create professional, on-brand campaigns without any coding.
- Advanced segmentation and personalization tools that enable merchants to deliver highly targeted, relevant messages based on customer behavior, purchase history, and lifecycle stage.
- Seamless integrations with leading ecommerce platforms like Shopify, BigCommerce, and WooCommerce, as well as popular marketing apps, to create a cohesive omnichannel experience.
- Detailed reporting and analytics to help merchants track the performance of their email and SMS campaigns, identify opportunities for optimization, and make data-driven decisions.
Klaviyo's pricing starts at $20 per month for the Email plan, which covers up to 1,000 active profiles. The Email and SMS plan begins at $35 per month for up to 1,000 active profiles. Klaviyo's pricing scales up as the number of active profiles increases, with enterprise-level plans available for businesses with over 45,000 active profiles.
Omnisend offers three main pricing plans - a free plan, a standard plan starting at $16/month, and a pro plan starting at $59/month. The plans are structured based on the number of contacts in the merchant's email list, with the free plan allowing up to 250 contacts and the paid plans scaling up to 150,000 contacts or more with custom pricing options.
Klaviyo offers a wide range of integrations to help ecommerce merchants centralize their customer data and optimize their marketing efforts. Some of the key integrations include:
- Shopify
- WooCommerce
- Magento
- Stripe
- Chargebee
- Typeform
- Facebook Ads
- Google Ads
These highlight D2C brands from our database all currently leverageÂ
Klaviyo
 in their tech stack:
Olaplex
Olaplex is a revolutionary haircare brand that repairs and strengthens hair on a molecular level. Founded in 2014, Olaplex quickly became a global sensation with its patented bond-building technology that seeks out broken bonds in hair caused by chemical, heat, and mechanical damage. The brand offers a range of salon-quality treatments that are accessible for at-home use, including the popular No.3 Hair Perfector, No.8 Bond Intense Moisture Mask, and No.7 Bonding Oil.
Rare Beauty
Rare Beauty is an inclusive, vegan, and cruelty-free makeup brand founded by singer and actress Selena Gomez in 2020. The brand aims to break down unrealistic standards of perfection and promote mental health initiatives. Rare Beauty offers a diverse range of 48 foundation and concealer shades, as well as other makeup products like liquid blush, lip oils, and body care.
Rae
Rae Wellness is a wellness brand that offers pure and powerful supplements designed to support overall well-being. Founded in 2017, Rae Wellness provides affordable supplements made with high-quality ingredients to make wellness accessible to everyone. Rae offers a wide range of supplements, including pre- and probiotics, multivitamins, and supplements for sleep, stress, and energy.
These highlight D2C brands from our database all currently leverageÂ
Omnisend
 in their tech stack:
Baulane
Home
Baulane creates luxury stone bathroom furniture for the world’s most desirable addresses. Baulane is a premium design-led bathroom brand that brings together artistic expression with high quality, premium manufacturing.
Smile Makers
Personal Care
Smile Makers designs a range of high-quality, body-safe vibrators, lubricants, and wellness products. The brand emphasizes discreetness, education, and pleasure positivity - their mission is to normalize the conversation around sexual health and bring joy and satisfaction to all.
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