CRM (Customer Relationship Management) and CDP (Customer Data Platform) tools are integral for direct-to-consumer (DTC) brands in managing customer interactions and data. CRM tools focus on managing company relationships and interactions with current and potential customers. They streamline processes related to sales, customer service, and marketing, ensuring all customer interactions are tracked and managed effectively. CDPs, on the other hand, centralize customer data from various sources, creating a comprehensive and unified customer database. This database is used for more personalized marketing and improved customer experiences.
For DTC brands, these tools are important as they help in understanding and responding to customer needs and behaviors. They enable brands to build deeper, data-driven relationships with customers, leading to increased loyalty and sales. CRM/CDP tools also assist in segmenting audiences and tailoring marketing efforts, making them more effective and efficient.
The dominant player in CRMs for eCommerce is Klaviyo. It’s used by players big and small and is completely devoted to helping businesses engage with their customers in the best way possible. But don’t sleep on the newcomers like Ometria who are providing competitive offerings to Klaviyo.
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Klaviyo is the best in class email marketing solution for eCommerce. It's powerful because it connects to your store, and you can create awesome customer segments based on past purchasing behaviors, customer preferences, and even future predictions of spending.
Consio helps e-commerce teams convert more over the phone. Both inbound (prospects who call from the product page or checkout) and outbound (recovering abandoned carts, hot leads, VIPs). Launch targeted campaigns with a power dialer and voicemail drops, while our AI Agent immediately answers incoming calls, handles FAQs, qualifies leads, schedules appointments, and routes them to the right advisor with full context. Native Shopify & Klaviyo integrations make setup and attribution seamless, with impact tracked from call to sale.
Shipfusion is the ultimate partner for rapidly scaling DTC brands. With 99.97% SLAs and 97.9% retention, kiss fulfillment headaches farewell for good.
Paper Run is the best and easiest way for the top D2C brands to send direct mail to customers who don't open their emails.
Poplar is a tech-enabled direct mail platform that allows brands to seamlessly integrate automated, data-driven direct mail into their marketing strategy. With features like real-time tracking, dynamic personalization, and API-based trigger mailings, Poplar helps businesses efficiently acquire, retain, and re-engage customers at scale. By combining the power of digital targeting with the impact of physical mail, Poplar makes direct mail as easy, measurable, and performance-focused as online marketing.
Subbly is the only all-in-one subscription ecommerce platform; no plugins necessary. Built for any business that puts subscription first.
Remarkable AI is a 1:1 customer support service that leverages AI, your existing tools and platforms, and your most dedicated customers to build a system that drives conversions.
Omnisend is an omnichannel marketing automation platform for ecommerce businesses. Omnisend allows you to add several channels to the same automation workflow for seamless communication via email, SMS, web push notifications, and more.
HubSpot is an award-winning inbound sales, marketing, service, and CRM platform, that helps businesses implement inbound in their businesses. It's used across all industries, but for eCommerce it's typically integrated with WooCommerce.
Kustomer helps brands increase satisfaction and loyalty by empowering agents to engage customers in personalized conversations. Kustomer keeps track of customer information such as purchase behavior, site behavior and conversations to give support agents the tools they need to assist customers.
Intercom is a Conversational Relationship Platform. It shows you who is using your product or website and makes it easy to personally communicate with them with targeted content, behavior-driven messages, and conversational support.
Braze is a cross-platform messaging solution built for today’s on-demand, always-connected customers. Access live views of every customer, enable intuitive customer journey building and receive insights on how to steer conversations with every customer.
SendinBlue is a CRM solution. With their tool, you can send emails, SMS, and even on-site chat messages seamlessly. Customers typically use their automated and transactional emails. But they've got a bunch of segmentation features that are useful as well as simple landing page build functionality.
Ometria is a a smart email service provider (ESP). Ometria brings together data to build a profile of each shopper. Their AI starts to predict certain customer traits and then the marketing platform enables you to create personalized marketing experiences across relevant channels and touchpoints.
Customer.io is an automated messaging platform for tech-savvy marketers who want more control and flexibility to craft and send data-driven emails, push notifications, and SMS messages.
Sailthru helps you engage your customers with personalized experiences across Email, Mobile, and Web. You’re in good hands with the largest sender of personalized email in the world.
Meet Drip, the automated marketing platform designed to help growing ecommerce brands grow even more. How? Spot-on email marketing and onsite personalization backed by data and borne through unrivaled segmentation. Audience-growing forms, slide-ins, and popups. Customer support that’s way more copilot than cookie-cutter.
Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey.
Everything you need to build a better D2C brand, business and tech stack.
