Log In

Don't have an account?Sign Up
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Rare Beauty is an inclusive, vegan, and cruelty-free makeup brand founded by singer and actress Selena Gomez in 2020. The brand aims to break down unrealistic standards of perfection and promote mental health initiatives. Rare Beauty offers a diverse range of 48 foundation and concealer shades, as well as other makeup products like liquid blush, lip oils, and body care.

Visit Website
Rare Beauty

Rare Beauty Uses 16 Tools

used by
463
brands
Attentive
Email & SMS
Attentive
used by 100 brands
Get Demo
used by
62
brands
Yottaa
Optimization
Yottaa
used by 100 brands
Get Demo
used by
289
brands
Klarna
Payments
Klarna
used by 100 brands
Get Demo
used by
182
brands
Loop Returns
Post-Purchase
Loop Returns
used by 100 brands
Get Demo
used by
1265
brands
Klaviyo
Email & SMS
Klaviyo
used by 100 brands
Get Demo
used by
522
brands
Gorgias
CX & Support
Gorgias
used by 100 brands
Get Demo
used by
271
brands
Mixpanel
Analytics
Mixpanel
used by 100 brands
Get Demo
used by
117
brands
Convert
A/B Testing
Convert
used by 100 brands
Get Demo
used by
492
brands
Yotpo
Reviews
Yotpo
used by 100 brands
Get Demo
used by
33
brands
Catch
Loyalty & Referral
Catch
used by 100 brands
Get Demo
used by
269
brands
Zendesk
CX & Support
Zendesk
used by 100 brands
Get Demo
used by
1353
brands
Shopify
Platform
Shopify
used by 100 brands
Get Demo
used by
477
brands
Recharge Payments
Subscription
Recharge Payments
used by 100 brands
Get Demo
used by
73
brands
Forter
Security
Forter
used by 100 brands
Get Demo
Join For Free To Unlock Content
Create a free account to continue exploring. Takes 5 seconds.
Read Over 150+ Founder Interviews
Access Over 200+ Tool Discounts
Full Access To Brand Tech Stacks

Rare Beauty

Rare Beauty is an inclusive, vegan, and cruelty-free makeup brand founded by singer and actress Selena Gomez in 2020. The brand aims to break down unrealistic standards of perfection and promote mental health initiatives. Rare Beauty offers a diverse range of 48 foundation and concealer shades, as well as other makeup products like liquid blush, lip oils, and body care.
Learn More

Learn More About Rare Beauty

What Is Rare Beauty?

Rare Beauty is a makeup brand founded by Selena Gomez that focuses on promoting self-acceptance and breaking down unrealistic standards of perfection. The brand offers a range of high-quality, inclusive makeup products designed to enhance natural beauty. Rare Beauty’s mission is to celebrate individuality and encourage people to embrace their uniqueness.

Rare Beauty’s Hero Products

One of Rare Beauty’s standout products is the Liquid Touch Weightless Foundation, which provides buildable, medium-to-full coverage with a natural finish. This foundation is available in a wide range of shades to suit all skin tones.

Another popular item is the Soft Pinch Liquid Blush, which offers a long-lasting, natural-looking flush of color. This blush is available in various shades and provides a soft, dewy finish.

Rare Beauty also offers the With Gratitude Dewy Lip Balm, a hydrating lip balm that provides a sheer wash of color and a dewy finish. This balm is enriched with nourishing ingredients to keep lips soft and moisturized.

Founder of Rare Beauty

Rare Beauty was founded by Selena Gomez. Her commitment to mental health advocacy and promoting self-acceptance is reflected in the brand’s mission and products.

Similar Beauty Brands To Rare Beauty