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Okendo vs. Friendbuy: Tool Comparison

Considering adding either Okendo or Friendbuy to your ecommerce brand's Shopify tech stack? Loyalty, referral and affiliate marketing tools are critical tech stack components to grow your sales and overall customer satisfaction. Okendo and Friendbuy offer different features, integrations and pricing models. Read our comparison below to discover which one is best for your brand.
Turn customers into Superfans with Okendo, the unified customer marketing platform for reviews, referrals, loyalty, quizzes, and surveys, making it easy to cultivate advocacy, scale word-of-mouth, and maximize lifetime value. 8,000+ Shopify brands use Okendo to mobilize their customers for faster and more efficient growth, including SKIMS, Liquid Death, and Oh Polly.
High-growth brands can get more out of every customer with Friendbuy. With a best-in-class referral and loyalty program, brands can achieve at least 5-15% of new customer acquisition, with a 4x higher lifetime value. Friendbuy works with DTC brands like Casper, AWAY, and Outdoor Voices as well as Fortune 100-ranked companies like Walmart, Disney and Nestle. Plus, Friendbuy integrates seamlessly with your tech stack, so you can incorporate referrals and loyalty seamlessly into your customer journeys.
- Collect and showcase authentic customer reviews for trust and credibility. - Offer customizable review widgets to match your brand's look seamlessly. - Provide automated review request emails for efficient feedback gathering. - Utilize rich snippets for improved SEO and higher search visibility. - Enable social sharing of reviews to boost brand reputation and reach.
- Comprehensive referral program management tools to easily onboard customers as brand advocates, track referral activity, and automate reward fulfillment. - Seamless integration with leading ecommerce platforms like Shopify, BigCommerce, and Magento, as well as email, SMS, and other marketing tools to create a cohesive customer experience. - Advanced analytics and reporting to measure the performance of referral campaigns, identify top referrers, and optimize strategies for higher conversion rates and customer lifetime value. - Flexible reward structures and incentive programs to incentivize customers to share your brand, including the ability to offer discounts, credits, and other personalized rewards. - Dedicated customer success team and educational resources to help merchants develop and execute effective referral marketing strategies tailored to their business needs.
All of Okendo's products (Reviews, Surveys, Quiz and Referrals) start at just $19/month. Okendo's pricing scales alongside your order volume.
Friendbuy offers customized pricing plans based on the ecommerce merchant's total monthly revenue. They have a self-serve package for businesses with up to $50K in monthly revenue, more flexibility and support for businesses with $50K-$100K in monthly revenue, and customized features for businesses with over $100K in monthly revenue. Friendbuy does not publicly disclose their exact pricing.
- Shopify - Salesforce - Mailchimp - Klaviyo - Attentive - ShipBob - Google Business Profile - Boost Commerce
Friendbuy offers several integrations to enhance referral and loyalty programs, including: - Klaviyo - ReCharge - Segment - Shopify - WooCommerce - Chargebee - BigCommerce - Stripe
These highlight D2C brands from our database all currently leverage 
Okendo
 in their tech stack:
Amika
Amika is a professional haircare brand that offers a range of shampoos, conditioners, styling products, and tools designed to cater to different hair types and concerns. Their products are formulated with high-quality ingredients and utilize advanced technologies to deliver effective solutions for issues like frizz, dryness, and damage.
Brumate
BruMate creates insulated drinkware and coolers designed for everyday adventures. Their product offerings include insulated tumblers, cans, bottles, wine chillers, backpack coolers, and other innovative drinkware accessories, all crafted with premium materials and backed by a lifetime warranty.
Begin Health
Begin Health offers prebiotic supplements designed to support digestive health in toddlers and kids. Their flagship product, Growing Up Prebiotics, contains a gentle blend of prebiotics including human milk oligosaccharides (HMOs) to nourish the developing gut microbiome and promote regularity.
These highlight D2C brands from our database all currently leverage 
Friendbuy
 in their tech stack:
Oliver Cabell
Apparel
Oliver Cabell designs stylish, luxury shoes for men using old-school, Italian shoemaking methods. Their shoes are handcrafted and all made in Italy.
HealthyBaby
Kids
HealthBaby's mission is to protect and enrich the full potential of every child and support parents along the way. They do this by offering the safest baby essentials and provide science-backed, age-based content around brain and body development.
Candid
Personal Care
Candid transforms and straightens your teeth with clear, customized aligners made with dentist directed care!
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