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Analytics
Considering integrating either Triple Whale or Northbeam into your ecommerce brand's tech stack? Analytics and data are crucial for ecommerce success, helping you make informed decisions to drive growth. This comparison analyzes the core product features, key integrations, pricing models, and notable brands using Triple Whale and Northbeam, so you can choose the best analytics solution for your business.
The central source of truth for your eCommerce store, view all your meaningful data from a customizable dashboard or mobile app. In addition to all that, the Triple Whale pixel gives you accurate first/last click attribution to help increase your ROI on ad spend.
Northbeam is a universal attribution platform for media buyers, business executives, and marketing agencies that want to know exactly how their ad spend is performing – and how to improve it. We combine sophisticated data cleansing and stitching with proprietary ML models to create hourly, channel-agnostic reports so you can scale with confidence.
- Triple Whale collects and centralizes metrics from various tools used by ecommerce merchants in one place.
- It uses a first-party pixel on websites along with UTM tags to track user behavior accurately.
- The software simplifies complex data, provides easy-to-understand reports, and saves time by eliminating the need to log into multiple platforms.
- Triple Whale's pixel offers transparent and accurate reporting on ad performance without under-reporting or over-reporting metrics.
- Merchants can access detailed attribution capabilities, including ROAS data, customer journey visualization, and insights for upsells and cross-sales.
- Accurate multi-touch attribution to understand the full customer journey.
- Powerful media mix modeling to optimize marketing budgets and channel mix.
- Real-time data processing and customizable dashboards for actionable insights.
- Machine learning-powered creative analytics to identify high-performing ads.
- Seamless integrations with leading ecommerce platforms and marketing tools.
Triple Whale offers three pricing tiers tailored to different business needs. The "Growth" plan starts at $129/month and includes a dashboard, pixel, and anomaly detection, while the "Pro" plan at $199/month adds AI-powered recommendations, RFM audiences, and dedicated support. The "Enterprise" plan at $279/month provides additional features like creative insights and product analytics, along with a dedicated enterprise customer success manager.
Northbeam offers a range of pricing plans starting at $300 per month for up to 250,000 page views. The plans scale up to $21,250 per month for 5-15 million page views, with additional tiers available for higher volume. Northbeam's pricing is structured based on the number of monthly page views, providing flexibility to accommodate businesses of different sizes.
Triple Whale offers a vast amount of integrations that allow you to connect multiple sources of data together. Integrations include:
- Klaviyo
- Meta
- Google
- TikTok
- Shopify
- Slack
- Mailchimp
- Recharge
- Gorgias
These highlight D2C brands from our database all currently leverageÂ
Triple Whale
 in their tech stack:
Great Wrap
Great Wrap is an Australian brand that manufactures compostable stretch wrap made from food waste, providing an eco-friendly alternative to traditional plastic wrap.
Tusol
Tusol Wellness offers a range of high-quality, plant-based wellness products designed to support overall health and well-being. Their product line includes supplements, tinctures, and topicals formulated with carefully sourced, natural ingredients like CBD, adaptogens, and botanical extracts.
Athletic Brewing
Athletic Brewing is a pioneering non-alcoholic craft beer company founded in 2017 by Bill Shufelt and John Walker. Based in Milford, Connecticut, Athletic Brewing has quickly become the top-selling non-alcoholic beer brand in the U.S., capturing 19% of the market and selling over 250,000 barrels in 2022. The company uses a unique brewing process to create great-tasting, all-natural non-alcoholic beers suitable for health-conscious beer lovers looking to enjoy the taste of craft beer without the alcohol.
These highlight D2C brands from our database all currently leverageÂ
Northbeam
 in their tech stack:
Begin Health
Health & Wellness
Begin Health offers prebiotic supplements designed to support digestive health in toddlers and kids. Their flagship product, Growing Up Prebiotics, contains a gentle blend of prebiotics including human milk oligosaccharides (HMOs) to nourish the developing gut microbiome and promote regularity.
She's Birdie
Lifestyle
She's Birdie sells personal safety alarms designed for women's safety and self-defense. The main product is called "Birdie", which is a small device that emits an extremely loud siren and flashing strobe light when activated to deter potential attackers and draw attention.
Michael Todd Beauty
Beauty
Michael Todd Beauty offers innovative beauty tools and products designed to deliver professional-grade results at home. Their award-winning devices like the Sonicsmooth utilize sonic technology to deeply cleanse and exfoliate the skin, while their serums and treatments are formulated with high-quality, clean ingredients.
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