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Considering integrating either Triple Whale or Northbeam into your ecommerce brand's tech stack? Analytics and data are crucial for ecommerce success, helping you make informed decisions to drive growth. This comparison analyzes the core product features, key integrations, pricing models, and notable brands using Triple Whale and Northbeam, so you can choose the best analytics solution for your business.
The central source of truth for your eCommerce store, view all your meaningful data from a customizable dashboard or mobile app. In addition to all that, the Triple Whale pixel gives you accurate first/last click attribution to help increase your ROI on ad spend.
Northbeam is a universal attribution platform for media buyers, business executives, and marketing agencies that want to know exactly how their ad spend is performing – and how to improve it. We combine sophisticated data cleansing and stitching with proprietary ML models to create hourly, channel-agnostic reports so you can scale with confidence.
- Triple Whale collects and centralizes metrics from various tools used by ecommerce merchants in one place.
- It uses a first-party pixel on websites along with UTM tags to track user behavior accurately.
- The software simplifies complex data, provides easy-to-understand reports, and saves time by eliminating the need to log into multiple platforms.
- Triple Whale's pixel offers transparent and accurate reporting on ad performance without under-reporting or over-reporting metrics.
- Merchants can access detailed attribution capabilities, including ROAS data, customer journey visualization, and insights for upsells and cross-sales.
- Accurate multi-touch attribution to understand the full customer journey.
- Powerful media mix modeling to optimize marketing budgets and channel mix.
- Real-time data processing and customizable dashboards for actionable insights.
- Machine learning-powered creative analytics to identify high-performing ads.
- Seamless integrations with leading ecommerce platforms and marketing tools.
Triple Whale’s Founders Dash plan is free, while the Pro plan at $199/month includes industry ad benchmarks and web analytics, with the Enterprise plan offering custom features.
Learn more about the tech stack integrations that Triple Whale offers below. Key integrations include Klaviyo, Recharge Payments, Postscript, Gorgias, ShipBob, Yotpo, Kno Commerce, Fairing, and Okendo.
These highlight D2C brands from our database all currently leverage
Triple Whale
in their tech stack:
Groomie Club
Groomie Club offers high-performance grooming tools designed specifically for head shaving and smooth, effortless results. Its signature device, The Groomie, features SkinSafe technology and ergonomic design for a close, comfortable shave. Built for confidence and convenience, Groomie helps you own your look every day.
ROYAL CODES
ROYAL CODES is more than a fashion brand—it’s a movement celebrating strength, confidence, and individuality. Designed for women who embrace their power, ROYAL CODES blends modern elegance with bold, statement-making styles. Each piece is crafted with intention, using high-quality materials and thoughtful details that empower wearers to express themselves unapologetically. With a commitment to inclusivity and timeless sophistication, ROYAL CODES redefines fashion as a symbol of self-assurance and grace, inviting every woman to step into her own royal essence.
These highlight D2C brands from our database all currently leverage
Northbeam
in their tech stack:
Depology
Beauty
Depology is a skincare brand known for its advanced anti-aging solutions, including innovative micro-dart patches and peptide-rich serums. Blending Korean skincare technology with clinical-grade ingredients, Depology targets fine lines, wrinkles, and hydration at the source. It’s science-backed skincare designed for visible, lasting results.
Printfresh
Apparel
Printfresh brings bold, joyful prints to life with sustainable sleepwear and loungewear designed for comfort and self-expression. Made from organic cotton and crafted in vibrant, whimsical patterns, Printfresh pieces turn your downtime into a colorful ritual of relaxation and style.
Divi
Personal Care
DIVI is redefining scalp and hair wellness with clean, science-backed formulas designed to support stronger, healthier hair from the root. Best known for its viral Scalp Serum, DIVI blends dermatologist-approved ingredients like caffeine, tea tree oil, and peptides to help improve scalp health, reduce buildup, and encourage natural hair growth. Whether you’re recovering from hair damage, navigating postpartum hair changes, or simply want to level up your routine, DIVI offers an effortless approach to self-care—where healthy hair starts at the scalp.
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