I was the only Asian kid in school growing up and was being bullied for being Asian. So I had been wearing lashes since I was in middle school and it was personally my favorite beauty product since it made the biggest difference in opening my eyes.
I also noticed most of my friends didn’t know how to apply lashes and they would always ask me to help them. I realized there was a gap in the market for easy-to-apply lashes and no one was addressing it. Magnetic lashes were on the market at the time, but they were the type that sandwiched your eyelashes between two layers of magnets which made it difficult to apply and easy for it to slip off.
I wanted to make a change and create magnetic lashes that actually worked and were easy to use, where the lashes were more full, glam, and premium compared to lashes that were currently on the market, since those were the lashes that I was into.
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About six months in, performance marketing really kicked in and started working well for us, and at that point we started doing over 7 figures in revenue a month.
I was recording ads every day – introducing myself as the founder, talking about my product, and demonstrating how to use it. This worked really well because of the instant transformation our Magnetic Lashes provided, and I think the fact that it was a founder-facing ad.
It has changed from being a way we got top-of-funnel awareness to mostly using micro influencers as a way to get high-quality content that then we can run for ads.
Rebuy is the ultimate personalization platform for Shopify brands. Rebuy provides AI-powered tools to enhance customer experiences through personalized product recommendations, smart search functions, dynamic bundling, and automated marketing strategies like upselling and cross-selling. Rebuy's suite of fully-integrated tools increases revenue, average order value, and customer retention for D2C brands.
Tapcart has been called the "Shopify for mobile apps" and it's drag-and-drop platform let brands customize their mobile app including layout, product detail pages, integrate checkout options, include product reviews, and even add other branded content (i.e., blogs, lookbooks, videos, live video, and more). Tapcart also lets merchants sync directly from Shopify in realtime so inventory, products, and collection are all up-to-date.
How important having good people is in scaling a brand, and how crucial retention is in building a strong, healthy brand. So many people are more focused on acquiring customers than retaining them.
We love Tapcart, Rebuy, Attentive, and for team productivity we use Clickup! We also use Skio for subscriptions.
Don’t be too hard on yourself, you’ll learn everything you need to know along the way.
And remember, it’s a marathon, not a sprint.
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