Jash Mehta: Pop & Bottle is a better-for-you coffee brand focused on premium ingredients—organically certified, really clean, and free from emulsifiers, gums, and other additives commonly found in other brands. Our products are dairy-free and free of refined sugars, using natural sweeteners like dates or coconut. We wanted to create something delightful and delicious that is also healthful and clean, appealing to consumers who care about ingredients but also want a meaningful coffee ritual.
Jash Mehta: We both had a strong bond over wellness and shared values around what we wanted in a product that we couldn’t find in the market. Working together felt natural, as we both brought different strengths to the table. We’re able to balance each other out, which has been key to scaling Pop & Bottle.
Jash Mehta: Our target market consists of health-conscious consumers, primarily millennials and Gen Z, who are looking for convenient yet nutritious options. They value quality ingredients and are often willing to pay more for products that align with their lifestyle.
Jash Mehta: From the outset, we always envisioned Pop & Bottle as a retail-first brand. Retail allowed us to tap into that daily coffee ritual people have by being present in grocery stores, where coffee and convenience naturally intersect. When you’re in the coffee aisle, you’re in front of someone already thinking about purchasing a beverage, so being there made it easier to reach our target audience.
Jash Mehta: Driving demand in retail requires a multi-faceted approach. Some successful strategies include strong in-store promotions, sampling events, and leveraging social media to create buzz. Building relationships with retailers is also crucial to ensure they understand our brand story and values.
Jash Mehta: One of the biggest learnings has been the importance of being adaptable. The retail landscape is constantly changing, and being able to pivot our strategies quickly in response to market trends has been essential.
Jash Mehta: The pandemic pushed us to expand our DTC side faster than we’d planned. We initially saw retail as our primary channel, but during COVID, we leaned heavily into DTC to get our products directly to consumers. It became a powerful way to reach people when retail foot traffic was limited. That shift taught us the value of a diversified channel approach.
Jash Mehta: First and foremost, our success comes from listening to our customers and continually evolving based on their needs and feedback. Another key factor has been staying true to our commitment to high-quality, clean ingredients. Finally, having a strong team that shares our mission and passion has been crucial to our growth.
Jash Mehta: For DTC, we use Shopify as our e-commerce platform, along with tools like Klaviyo for email marketing and Recharge for subscriptions. This combination allows us to create a seamless online experience, personalize our communication, and build long-term relationships with customers.
Jash Mehta: We’re available in a wide range of stores across the U.S., including major retailers like Whole Foods, Target, and Walmart, as well as specialty grocery chains. We’re also expanding our reach, so people should be able to find us in more locations soon.
Jash Mehta: We're focused on expanding our product line to offer more innovative, healthful beverages. We’re also working on strengthening our DTC presence while growing our retail footprint. Overall, our goal is to make clean, convenient coffee accessible to everyone, wherever they are.
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