Accessibility tools are essential in ensuring that direct-to-consumer (DTC) websites and digital platforms are usable for everyone, including individuals with disabilities. These tools help in modifying websites to meet various accessibility standards, such as the Web Content Accessibility Guidelines (WCAG). They serve to adapt content, design, and navigation to be more inclusive, covering aspects like screen reader compatibility, keyboard navigation, and color contrast adjustments.
The importance of these tools for DTC brands lies in broadening their reach and inclusivity. By making their websites accessible, brands not only comply with legal requirements but also cater to a wider audience, enhancing the user experience for all customers.
Two notable tools in this arena are UserWay and AccessiBe. UserWay is popular for its ease of integration and comprehensive suite of features that automatically correct many common accessibility issues. It's known for its widget that can be easily added to a website to instantly improve accessibility. AccessiBe, meanwhile, stands out for its AI-driven approach. Explore more below!
Here’s a list of the top accessibility used by the best brands in eCommerce. Check out tools like Accessibe to help you with web accessibility (used by Tracksmith) or iubenda to help you with compliance (used by Rumpl)
All in One Accessibility is an AI-powered accessibility tool that enables websites to be accessible among people with hearing or vision impairments, motor impairment, color blindness, dyslexia, cognitive & learning impairments, seizure and epileptic, and ADHD problems. It allows users to select the accessibility features as per their needs and peruse the content. The solution takes 2 minutes to install and is designed to reduce the risk of time-consuming accessibility lawsuits. It supports over 140 languages and has add-ons for document and PDF compliance remediation, language translation as per accessibility user needs, and other customizations.
accessiBe is a web Accessibility Solution for WCAG Compliance (web content accessibility guidelines). The accessibility interface is responsible for all the UI and design-related adjustments, while the AI-powered background process handles optimizations for screen-reader and for keyboard navigation
UserWay's Accessibility Technology is a popular AI-powered accessibility compliance solution that ensures your website provides a digital experience that meets and exceeds WCAG 2.1 AA requirements, as required by the ADA and other governmental and regulatory bodies.
Termly’s compliance suite can help you stay up to date and compliant with privacy laws like the GDPR, CCPA, ePrivacy Regulation, and more.
AudioEye's team of experts and next-level AI technology can quickly make your website WCAG / ADA compliant.
Meet Axeptio—where policy and style ensure GDPR, TCF, APPI, PIPEDA, LAW 25, Google Consent Mode V2, ePrivacy, CCPA compliance. Tailor to your brand’s store while tapping into powerful analytics on your consent rate. Respect customer privacy, avoid unwanted fees, enjoy robust customizations and A/B testing. Plus, cookie scanner with auto reporting in our CPM. You can build, personalize, and publish in minutes.
Everything you need to build a better D2C brand, business and tech stack.
