Email marketing platforms and tools are specialized software designed to empower direct-to-consumer (DTC) brands in crafting, sending, and analyzing email campaigns. These tools provide an array of features including customizable templates, audience segmentation, automation workflows, and detailed performance analytics. They allow brands to create targeted and personalized email content that resonates with different segments of their audience.
For DTC brands, these platforms are instrumental. They enable consistent and effective communication with customers, fostering brand loyalty and repeat business. Through targeted email campaigns, brands can promote new products, share exclusive offers, and provide valuable content, enhancing customer engagement and driving sales. Additionally, the analytics offered by these tools aid in understanding customer behavior and preferences, allowing for refined marketing strategies.
Key players in this domain include Klaviyo, renowned for its user-friendly interface and versatility, making it a favorite among small to medium-sized businesses. Another notable platform is Mailchimp, which offers advanced segmentation and automation features, particularly beneficial for e-commerce brands looking to personalize their outreach. Sendlane is also a popular choice, recognized for its extensive template library and robust support, ideal for brands seeking to elevate their email marketing efforts. These platforms showcase the pivotal role of email marketing in building and maintaining customer relationships in today's digital marketplace.
After selecting your eCommerce platform, you will most likely be selecting your CRM & Email marketing tool. The most popular one is Klaviyo, but take a look at the whole list. You’ll find players like Bronto and Ometria who each have their own perks.
Spellbound is a platform that helps brands create interactive experiences embedded inside their emails. Without writing any code, brands can create shoppable emails, interactive surveys & reviews, and signup forms all directly in their emails sent from Klaviyo to drive more conversions from email marketing.
Seguno is an email marketing app designed specifically for Shopify stores, helping you create and manage effective email campaigns. Design customizable email templates, automate personalized messages, and track campaign performance to boost conversions and customer loyalty. Enhance your marketing efforts with Seguno’s user-friendly and Shopify-integrated email tools.
Orderly Emails enables you to design and customize your Shopify store’s transactional emails, including order confirmations, shipping updates, and receipts. Create branded and professional email templates to enhance customer communication and trust. Improve your store’s email interactions with Orderly Emails’ easy-to-use customization tools.
AfterShip Email Marketing helps you create targeted email campaigns to engage and retain your Shopify store’s customers. Design customizable email templates, automate personalized messages, and track campaign performance to boost conversions and customer loyalty. Enhance your marketing efforts with effective email strategies using AfterShip Email Marketing.
Cartly Abandoned Cart helps you recover lost sales by sending automated emails to customers who abandon their shopping carts. Create personalized email campaigns to remind customers to complete their purchases and increase your conversion rates. Boost your sales and reduce cart abandonment with Cartly Abandoned Cart’s effective recovery strategies.
Avada Email Marketing provides comprehensive email marketing tools to help you engage and retain your Shopify store’s customers. Design customizable email campaigns, automate personalized messages, and track performance to boost conversions and customer loyalty. Enhance your marketing efforts with Avada Email Marketing’s user-friendly and effective email strategies.
SmartrMail is an email marketing app designed specifically for Shopify stores, helping you create and manage effective email campaigns. Design customizable email templates, automate personalized messages, and track campaign performance to boost conversions and customer loyalty. Enhance your marketing efforts with SmartrMail’s user-friendly and Shopify-integrated email tools.
Amplified Email & Abandon Cart helps you recover lost sales by sending automated emails to customers who abandon their carts. Create personalized email campaigns, track performance, and increase conversion rates with targeted recovery strategies. Boost your sales by re-engaging potential customers and reminding them to complete their purchases.\
Mailmunch helps you create and manage email capture forms and pop-ups for your Shopify store, enabling you to grow your email list and engage with your customers. Design customizable forms for email signups, discounts, and special promotions to increase conversions. Enhance your marketing strategy with Mailmunch’s effective email capture and engagement tools.
Everything you need to build a better D2C brand, business and tech stack.
