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Incrementality Measurement
Incrementality measurement tools help D2C brands figure out which marketing efforts are actually driving additional revenue. You can pinpoint what’s making the difference and stop wasting money on channels that don’t deliver. It’s all about making smarter, data-backed marketing decisions to grow the business.
Decile is a customer data & analytics tool that was built by and for marketers to help brands grow profitably. We believe that a brand's most valuable asset is their first-party data, but getting actionable insights from that data can be difficult, costly, and time consuming. Decile appends existing 1P data with additional attributes to help you quickly and easily understand the traits and behaviors of your customers. From there, you can analyze the traits and behaviors of your top customers to acquire and retain more like them.
WorkMagic helps brands measure their marketing channels' incrementality and build an incrementality-based attribution model. In addition, WorkMagic provides real-time dashboards for brands to optimize marketing campaigns and increase your marketing efficiency.
Cookie-less marketing Measurements for the privacy-centric world. Cassandra is the AI Marketing Mix Modeling & incrementality testing software for non-tech marketers
Northbeam is a universal attribution platform for media buyers, business executives, and marketing agencies that want to know exactly how their ad spend is performing – and how to improve it. We combine sophisticated data cleansing and stitching with proprietary ML models to create hourly, channel-agnostic reports so you can scale with confidence.
Rockerbox is an attribution platform and the single source of truth for your data. Rockerbox centralizes all of your marketing spend and campaigns (paid, organic, digital and offline) so you can trust the data.
HYROS stands for Hyper-Accurate Ad Tracking For Digital Businesses. It provides unparalleled insight into the customer journey by allowing brands to track and view every click and purchase customers make.
Measured is the only media measurement and optimization platform powered by incrementality intelligence. Our proven methodology incorporates results from continuous testing across all channels and tactics, combined with your brand's performance data, to connect advertising investments to incremental sales. Leading consumer brands trust Measured to validate and optimize ongoing media investments through incrementality-based attribution, testing, benchmarketing, and scenario planning capabilities.
ThoughtMetric is a marketing attribution platform for e-commerce. Connect data sources and track revenue back to your campaigns and channels. Understand the performance of your marketing campaigns and make data driven decisions to improve ROI.
Discover the best apps, tools and agencies to grow your ecommerce brand.
