RFM (Recency, Frequency, Monetary) analysis is a powerful tool that helps D2C brands segment customers based on their purchase behavior. By analyzing how recently a customer bought, how often they purchase, and how much they spend, brands can identify their most valuable customers. This insight is critical for targeted marketing and improving customer retention. With RFM analysis, you can focus on high-value customers and create strategies to re-engage lapsed buyers.
Trusted by over 7,000 Shopify and Shopify Plus stores like Brooklinen, Kopari, and Ugly Water. Postscript gives ecommerce brands the tools they need to run a world-class SMS marketing program. Within minutes you can sync data, start collecting compliant subscribers, have 2-way conversations, and enable deeply targeted campaigns.
Everything you need to build a better D2C brand, business and tech stack.
