Best 6 RFM Analysis Apps For Shopify

RFM (Recency, Frequency, Monetary) analysis is a powerful tool that helps D2C brands segment customers based on their purchase behavior. By analyzing how recently a customer bought, how often they purchase, and how much they spend, brands can identify their most valuable customers. This insight is critical for targeted marketing and improving customer retention. With RFM analysis, you can focus on high-value customers and create strategies to re-engage lapsed buyers.