Zero-party data collection tools enable D2C brands to gather valuable, consent-based information directly from customers, such as preferences, intentions, and feedback. Unlike third-party data, this data is willingly provided by customers, making it highly accurate and relevant. Brands use zero-party data to create personalized marketing experiences, improve customer segmentation, and drive higher engagement. In an era of privacy regulations, zero-party data is essential for brands looking to build trust and enhance personalization.
Automate data privacy requirements with a full suite of privacy tools built by privacy and compliance experts starting with a cookie consent banner, automated cookie transparency page, privacy notice generator, and data subject access request portal.
Everything you need to build a better D2C brand, business and tech stack.
