D2C bra brands are addressing common issues in the lingerie market by offering better-fitting, comfortable, and stylish options directly to consumers. Brands like ThirdLove and Lively use data-driven approaches to create bras that fit a diverse range of body types. ThirdLove, for example, offers half-cup sizes and a detailed fit quiz to ensure a perfect fit. Lively combines comfort with modern designs, emphasizing inclusivity and body positivity. By focusing on direct sales, these brands can offer high-quality products at competitive prices while fostering a more personal connection with their customers.
Underoutfit specializes in producing the most comfortable and supportive bras, tops, and underwear in the world.
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Lemonade Dolls is all about female empowerment making bras and underwear for every person,shape, size and story.
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Pepper is here to celebrate small-chested bodies because they deserve love too. Pepper bras fit exceptionally well and are designed specifically for AA, A nad B cups.
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