Athletic Brewing is a pioneering non-alcoholic craft beer company founded in 2017 by Bill Shufelt and John Walker. Based in Milford, Connecticut, Athletic Brewing has quickly become the top-selling non-alcoholic beer brand in the U.S., capturing 19% of the market and selling over 250,000 barrels in 2022. The company uses a unique brewing process to create great-tasting, all-natural non-alcoholic beers suitable for health-conscious beer lovers looking to enjoy the taste of craft beer without the alcohol.
Recess is a consumer wellness brand creating products and experiences designed to help people feel balanced, centered, and inspired so they can be their most productive and creative selves — despite an increasingly stressful world.
Baloo creates mood-boosting, flavored sparkling waters infused with nootropics, adaptogens, and vitamins designed to promote happiness and calm. Their canned drinks provide a refreshing and functional alternative to sugary sodas or alcoholic beverages, aiming to destigmatize mental health while giving back a portion of proceeds to related organizations.
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