Toilet paper has transitioned from a basic household necessity to a category with diverse consumer preferences focusing on softness, strength, and sustainability. Innovations in this sector cater to a variety of needs, ranging from ultra-soft luxurious textures to environmentally friendly options made from bamboo and recycled materials.
Leading direct-to-consumer brands like Who Gives A Crap and Peach not only offer convenience but also emphasize eco-conscious production and social responsibility. Who Gives A Crap is known for its 100% recycled and bamboo toilet papers that support sanitation projects worldwide, while Peach offers premium, peach-scented paper for a unique, luxurious experience.
The rise of these brands reflects a growing trend towards products that offer both personal comfort and help make a positive impact on the environment. Consumers now have the opportunity to choose toilet paper that aligns with their values, whether they prioritize luxury, sustainability, or social good. Explore our curated selection to find the best fit for your bathroom essentials.
Using wood to wipe is an idea whose time should long since have passed. PlantPaper is on a mission to end the century-long reign of tree paper, which has been catastrophic to human and planetary health.
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Reel is 100% bamboo toilet paper that's tree-free.
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Reel is 100% bamboo toilet paper that's tree-free.
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