Alder makes outdoor recreation apparel for womxn. Inclusive sizing, sustainable and ethical production and a playful brand that starkly contrasts with the performance-driven that dominate the outdoor space.
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Alder apparel makes outdoor recreation apparel for women. Their clothes are stylish and functional for both outdoor adventures and everyday activities. Theirs is a playful brand that is in stark contrast to the hard-core, performance driven athletic brands that dominate the outdoor space because of their inclusive sizing, community-informed designs and sustainable and ethical production. The brand is trying to shift the focus of the outdoor industry to making things fun too rather than being just performance driven.
Alder Apparel’s hero product is their range of ‘open air pants’. They are designed for everything you like to do - hiking, biking, car camping, gardening, traveling, low-impact workouts, running errands and much more.
Moisture-wicking and made from naturally soft, four way stretch fabric, their pants are said to fit well for all sizes. Made to suit all body types, these pants come in refreshing colors, adjustable reflective strips, and a D-ring key clip with a 28” inseam. This best seller product is the quintessential just ‘jump into pants’.
The brand has reported a staggering 10,000 pairs of this amazing product having been sold already.
While researching, here are some facts about the brand we came across that you’d find interesting:
Community Engagement: The brand is about making people celebrate their bodies in the outdoors, at a pace they want and a place they decide. It actively engages with outdoor communities through sponsorships, partnerships with conservation organizations, and events that not only promote outdoor exploration but also, environmental stewardship.