Rains is an outerwear lifestyle brand that brings a neo-Scandinavian aesthetic, unisex collections, and consistently surprising curation to consumers across four continents. Its collections blend a conceptual-meets-functional design approach, a strong urban inspiration, and a signature fabric identity.
Branch furniture is modern, durable and backed by a ten year warranty. From desks and ergonomic chairs to conference tables, lounge furniture and accessories, they sell one product in every category and it's built to outlast your lease.
Beach lifestyle brand Sand Cloud makes sustainable products and donates a portion of all sales to marine conservation charities. Sand Cloud is best known for its Turkish Towel
Hunter Boots has been a British icon since 1856, known for high-quality waterproof footwear crafted to withstand the elements. Using a 28-part construction over three days, each Original Rain Boot is hand-assembled for durability and style. Beyond functionality, Hunter's boots are designed with timeless appeal, making them suitable for various weather conditions and loved by adventurers worldwide.
Quaker Marine Supply Co., established in 1949 by Coast Guard veteran Joe Kadison, specializes in timeless maritime-inspired hats and apparel. Known for crafting iconic long-brimmed caps such as the Oysterman and Swordfish, beloved by Ernest Hemingway, QMS blends classic East Coast style with rugged functionality.
Rumpl makes everyday blankets with materials found in premium outdoor gear. Its products blur the line between indoor comfort and outdoor performance whether you're on the go or relaxing at home.
Direct-to-consumer outdoor brands have revolutionized the way outdoor enthusiasts shop for gear and apparel. Bypassing traditional retail outlets, these brands offer products directly to consumers through online platforms, providing not just convenience and cost-effectiveness, but also a closer relationship between the brand and its community. With a focus on innovation, sustainability, and quality, D2C outdoor brands are catering to a new generation of adventurers who value transparency and ethical manufacturing as much as the performance of their gear. From camping equipment and hiking apparel to eco-friendly travel accessories, these brands are setting new standards in the outdoor industry.
Among the vanguard of D2C outdoor brands, companies like Patagonia, Cotopaxi, and REI Co-op stand out for their commitment to quality, sustainability, and customer engagement. Patagonia leads with its eco-conscious apparel and activism for environmental causes. Cotopaxi distinguishes itself with colorful, durable gear and a business model that includes giving back to global communities. REI Co-op, although a bit different as a member-owned cooperative, aligns closely with D2C principles through its direct engagement with customers, high-quality gear, and sustainability efforts. These brands have not only garnered a loyal following but have also raised the bar for ethical business practices in the outdoor industry.
The direct-to-consumer outdoor market is witnessing several key trends that reflect broader shifts in consumer behavior and technological advancements. Sustainability is at the forefront, with an increasing number of brands committing to environmentally friendly materials and production methods. There's also a growing trend towards gear customization and personalization, allowing consumers to have a say in the design and functionality of their equipment. Moreover, the integration of technology in outdoor gear, from advanced GPS systems to wearables that monitor health metrics, is enhancing the outdoor experience. Additionally, community-driven marketing and engagement strategies are fostering brand loyalty and creating vibrant online communities of outdoor enthusiasts. These trends illustrate a dynamic and rapidly evolving sector that continues to push the boundaries of innovation and customer engagement.
Everything you need to build a better D2C brand, business and tech stack.
