Audience insights tools give D2C brands a deeper understanding of their customer base by analyzing demographics, behaviors, and preferences. These insights help brands create more targeted and personalized marketing campaigns, leading to better customer engagement. By understanding who their customers are and what they want, brands can drive more relevant and effective communications. Audience insights are key for refining messaging, product development, and overall brand strategy.
GoAudience helps brands find new customers based on credit card spending data of 200M consumers. Integrates easily with Meta, and effective across all categories.
Mixpanel is a tool that allows you to analyze how users interact with your website. It’s designed to make teams more efficient by allowing everyone to analyze user data in real-time to identify trends, understand user behavior, and make decisions about your product.
Shopify Audiences is a powerful tool designed to help ecommerce brands enhance their advertising efforts by leveraging unique insights from Shopify's extensive commerce data. It enables merchants to create targeted audience lists for ad platforms like Meta, Google, and TikTok, driving up to 2x more conversions and reducing customer acquisition costs by up to 50%. By providing performance benchmarks and historical data, Shopify Audiences allows brands to optimize their ad campaigns and reach the most interested buyers effectively.
Everything you need to build a better D2C brand, business and tech stack.
